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A Blog on Understanding, Informing, Empowering, and Influencing Global Publics, published by Matt Armstrong

House Appropriations Concerned Pentagon’s Role in Strategic Communication and Public Diplomacy (updated)

American public diplomacy wears combat boots. That was the first sentence of my chapter in the Handbook of Public Diplomacy published last year. I argued that public diplomacy and its related strategic communication had gone too soft and that the Defense Department necessarily, if unwilling and sometimes clumsily, stepped in to fill a gap left by an absent State Department. Today, the situation is different with Defense running increasingly sophisticated efforts, often with the collaboration and support of State and other entities within the Government. And of course, the Smith-Mundt Act has an effect here on public diplomacy and strategic communication.

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Traveling – no posting until next week

I will be traveling and not posting until next week. Be sure to read the updated House Appropriations Concerned Pentagon’s Role in Strategic Communication and Public Diplomacy (a few additional comments plus the Senate Armed Services Committee’s from their report on the National Defense Authorization Act for FY2010). I will be on email.

Remember the post where I asked for help coding locations? The dataset was the Twitter followers of America.gov as of one day last week, publically available through the Twitter API. I suggest you read the comments on post Question: what does it mean if the demographic of two-thirds of your audience is not your target demographic?.

Recent posts be sure to read:

Guest Post: Superfriends and the Strategic Communication Continuum

By Larisa Breton

Forget Smith-Mundt; the Hill’s call for a rethink padlocks the door on an empty barn. Americans already enjoy the gentle second-and third-order effects of an imported comic pantheon from Marvel Comics’The 99”, courtesy of private (or semi-private) commerce. New Yorker Dr. Naif Al-Mutawa, now Chairman of Teshkeel Media Group, commercialized “The 99” in 2006 as a way to promote and make relevant the historic virtues of Islam while peacefully reaching out to a burgeoning youth population in the Levant. (“The 99” refers to both the 99 attributes of Allah, and to 99 mystical gems which confer special powers to those who discover them in the comic series.)

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Guest Book Review: Drugs and Contemporary Warfare

By Chris Albon

drugsandcontemporarywarfare In his latest book, Drugs and Contemporary Warfare, Paul Rexton Kan attempts to understand the relationship between drugs and armed conflict. Kan is not the first to connect the two topics, such as Gretchen Peters’ book on poppies in Afghanistan. However, Kan’s book is exceptional for developing an overarching theory on drugs and armed conflict in modern history. Kan knows what he is talking about. An associate professor at the U.S. Army War College, Kan’s previous monograph explores the implications of drug intoxicated irregular soldiers on the battlefield (available for download free).

Drugs and Contemporary Warfare is organized into six chapters: Hazy Shades of War, Drugging the Battlefield, High at War, Narcotics and Nation-Building, Sober Lessons for the Future, and Shaky Paths Forward. Kan’s first chapter summarizes the history of the drug trade’s influence on warfare, with emphasis on conflicts after the Cold War. With insightful anecdotes, Kan both introduces readers to the topic and lays the groundwork for concepts presented later.

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What is the purpose of Public Diplomacy if not to influence?

Briefly, as I explore different definitions for public diplomacy (see here and here and here), one thing is constant: the purpose of public diplomacy is to convince people of something. Thus, the below quote, with all due to respect, struck me as patently false:

"The aim of public diplomacy is not to convince but to communicate, not to declare but to listen." Manuel Castells (source)

I like Professor Castells (and not just because he gave me an A a few years ago) but this statement, shared by a surprising many, is part of what is wrong with America’s global engagement. It harkens to the (amazing) belief that you can inform without influence and is, I believe, a carry-over from decades of increasing passivity and misunderstanding of public diplomacy in which we failed to understand the global environment (who we were was self-evident) and a lack of insight and foresight into the global security situation (information as a weapon).

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Request for assistance: feel like typing a number between 1 and 4?

I have nearly 2,000 rows of data that I need coded to do some analysis. That is, I have some information that in its present form cannot be easily analyzed. The instructions are simple:

Enter a "1", "2", "3", "4" into the data entry box based on the the location. A "1" means the location is within the United States, "2" means outside of the United States, a "3" means the location indicates both inside and outside of the US, and a "4" means there is not enough information to determine which other number to use.

You will only see the location data and each entry could take as little as a second for you to process. Devote a minute and you could power through 40-90 records. If there are twenty volunteers, then the work will be done in less time than it takes to respond to a Tweet.

Your work, should you decide to help, will be the basis of a future post / analysis. All I will say now is the analysis is on the global audience of a social media application.

If you’re interested, simply go here and type a number between 1 and 4, depending on the data of course.

UPDATE: Thank you to those who helped out. All of the nearly 2000 rows have been coded and there were very few errors.

Congrats to Dan for figuring out the source of the data.

Here are the statistics: 982 of the rows were self-identified as in the United States, 149 did not give a location but selected a US time zone (likely US resident), 320 self-identified as outside the US (including apparent Americans who listed Tehran), 59 gave a location that was both US and outside of the US, 132 gave indeterminate locations (iPhone geocoding typically put here), and 159 had no location and no time zone specified.

Rough analysis: out of the 1908 records, three times more users are in the US as outside the US, add time zone data and the multiplier goes up to 3.5.

Broadcasting Board of Governors: empty seats at the public diplomacy table

The Broadcasting Board of Governors, or BBG, is the agency overseeing all United States public diplomacy broadcasting, that is non-military broadcasting for audiences outside of the territorial US.

It is also the name of the Board that governs those broadcasts that nominally consists of nine members, eight of which are nominated by the President and confirmed by the Senate. By law, no more than four members may be from the same political party (in effect, four Republicans and four Democrats). The ninth member is the current Secretary of State (ex officio).

The BBG is also the agency everybody seems to love to hate.

In the spirit of the popular incumbency chart published here on the Under Secretary of State for Public Diplomacy and Public Affairs, below you’ll find a unique chart and timeline on the membership of the Board that you won’t find anywhere else.

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