www.MountainRunner.us

A Blog on Understanding, Informing, Empowering, and Influencing Global Publics, published by Matt Armstrong

Understanding and Engaging Now Media

The course I’m teaching titled "Understanding and Engaging Now Media" is next month. There are a few spots remaining if you’re interested. Information and registration is at the AOC website. Updates to the syllabus not online at AOC:

    Module 1 – "Convergence of Old and New into Now" – understanding application of the terms new, old, social media; purpose, utility, and use of various platforms

    Module 2 – "Understanding" – barriers and constraints as "myths"; transformation of "trust"; errors in reporting; speed of transmission and replication; blurred distinction between news consumers and producers

    Module 3 - Guest Speaker G.C.: State Department’s use of new media, lessons learned

    Module 4 - "Engaging" – operating in the (virtual) first three feet and the last three feet; tools, methods, and reasons to track and engage people, information, sentiments, the "canary in the coal mine"

    Module 5 - Guest Speaker A.P.: Adversarial Exploitation of Online Video

    Module 6 - Lessons from the Private Sector: two examples; and conclusion

There will be PDFs and recommended material, including recommendations on books, sent before the course to registered participants.

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