SFRC Report: U.S. International Broadcasting: -Is Anybody Listening?- Keeping the U.S. Connected, 9 June 2010.
Posted on MountainRunner here: Senate Report on the Broadcasting Board of Governors.
American Public Diplomacy has always addressed two audiences. One audience views the United States positively, as a democracy based on the free flow of information, the freedom of expression, civic discourse and active citizen participation in government. This group will more often than not be supportive of U.S. actions and initiatives, or at least give us the benefit of the doubt. Members of the second group believe that these strengths are, instead, weaknesses and are predisposed to assume the worst about America; they reject–or worse, attack–us as a result. Successful Public Diplomacy (PD) keeps the first group engaged and increases its numbers while reducing the size and impact of the second. Impacting both groups are not only the actions, images and words of our own Nation, but fierce competition from other nations whose own interests may or may not agree with our own. One of our major tools for connecting with these audiences is through people-to-people exchanges; another is international broadcasting.
Cites Matt Armstrong’s MountainRunner blog on page 43 of the report.