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A Blog on Understanding, Informing, Empowering, and Influencing Global Publics, published by Matt Armstrong

The BBG’s Honeymoon: All Work and No Play

The BBG’s Honeymoon: All Work and No Play by Matt Armstrong, 9 September 2010, in Layalina’s Perspectives column.

MountainRunner bog post on the article is here.

There is a new governor in town, eight of them in fact. For the first time in six years, all of the top jobs at the Broadcasting Board of Governors (BBG) are filled. Half of the seats sat empty for up to four years, including the chairmanship for the past two years. This fresh beginning provides some breathing room for the BBG, which manages all U.S. government, non-military international broadcasting. The Board is taking this honeymoon seriously: it has already held two meetings and is actively reviewing the state of international broadcasting, before putting its programmatic and managerial stamp on its operations.

As the Board considers the requirements, challenges, and opportunities it faces, along with the broadcasting organizations it supervises – including the Voice of America (VOA), Radio Free Europe / Radio Liberty (RFE/RL), Middle East Broadcasting Network (MBN), Office of Cuba Broadcasting (OCB), and Radio Free Asia (RFA)- three fundamental questions must be addressed: how is the BBG relevant in today’s global information environment? Can the BBG balance advocacy with news delivery as a part of the federal government? And, can the BBG adapt to the free-for-all participation of social media?

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