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A Blog on Understanding, Informing, Empowering, and Influencing Global Publics, published by Matt Armstrong

Guest Post: Let’s Get Susan Boyle to Sing the National Anthem

By Sherry Mueller

At a recent Washington, DC symposium on public diplomacy entitled “Public Affairs in a Global Information Environment,” I joked to a Swedish colleague: “Success in public diplomacy will be getting Susan Boyle to sing your national anthem.” That is not as far-fetched as one might think. What are the lessons all of us involved in practicing or studying public diplomacy can learn from the Susan Boyle phenomenon?

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