Public opinion has always had a major role in foreign policy, national security, and a strong economy. And yet, there is little argument that the United States lags in its ability to effectively understand, inform, engage, and empower people in the conduct of foreign affairs. The notable exception is domestic politics, but success in the global arena has typically been the product of a few smart people often working around the system. Call it public diplomacy or strategic communication, the ability to communicate and empower is essential to diplomacy, development, and defense, all of which are the foundation for any country’s, or organization’s, physical and economic security.
Strengthening America’s Global Engagement, or SAGE, is intended to provide America a “flexible, entrepreneurial, and tech-savvy partner” that can work in situations and other partners that the U.S. Government cannot or should not to “collaborate, support, and enhance initiatives” of engagement.
Yesterday, the business plan for SAGE was publicly released at the Woodrow Wilson International Center for Scholars. Speaking were Jane Harmon, Paula Dobriansky, Anne-Marie Slaughter, Brad Minnick, and Goli Ameri.
Download the final plan at MountainRunner: SAGE: creating an independent strategic communication organization for America (PDF, 1.3mb).