As Americans, we are detached from our history. True, remaining anchored to the past can hold back progress, understanding what came before and thus the trajectory of past activities that shape today is helpful. As the saying goes, those who fail to grasp history are doomed to repeat it.
Understanding the context of public diplomacy, the institutions, and methods is important. For too many, public diplomacy began in the 1980s when the beginning of recent memory. At a 2009 conference organized by Doug Wilson, now the Assistant Secretary of Defense for Public Affairs, I sat on a “scene setting” panel with Harriet Fulbright, widow of the late Senator Fulbright, Len Baldyga, former Director of the Office of European Affairs of USIA, Barry Fulton, former Associate Director of USIA, and moderated by Bob Coonrod, former deputy director of VOA and former president and CEO for the Corporation of Public Broadcasting. (I still don’t know why I was on this panel of luminaries.) Each person told a terrific example of public diplomacy. My job was to wrap it up, so I did. I realized there was a common theme: at one time we prioritized the resources (people, money, and “things”) to identify and engage the right audiences.