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Matt Armstrong's blog on public diplomacy, international journalism, and the struggle against propaganda

Thank you, Mom

If you have not seen the Proctor & Gamble marketing campaign entitled “Thank you, Mom“, you really should. An Olympic Partner for London 2012, the campaign will run for these last 100 days before the start of the summer games.  It is the largest campaign in P&G’s 174-year history.

The campaign launched with the digital release of the short film “Best Job,” a moving celebration of mom’s raising great kids and Olympians, according to a press release. The video was shot on four continents with local actors and athletes from each location — London, Rio de Janeiro, Los Angeles and Beijing — and will be found online, across social media, TV, and print.*

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“Policy is about people”

This week, Tara Sonenshine was formally sworn-in as the Under Secretary of State for Public Diplomacy and Public Affairs by Secretary Clinton. Secretary Clinton’s introductory remarks were personal, insightful, and deeply supportive of public diplomacy and of Tara. While the Secretary’s comments are not available online, she began by emphasizing the importance of public diplomacy when she said the Constitution begins “with We the People, not We the Government.”

Tara’s theme was the same: policy is about people. It may seem obvious to some, but it has yet to be internalized by all, whether in the Department or across the other agencies.

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The Seven Habits of Highly Successful Under Secretaries

By Brian Carlson

The following originally appeared at the Public Diplomacy Council and is republished here with permission.  

Tara Sonenshine was confirmed Thursday night by the Senate, and she will probably take office officially early this week.  (She can be sworn in privately by some current official and begin work, even as a more formal ceremony is planned for a few weeks hence.)

It is a new beginning down at Foggy Bottom.  Tara becomes only the seventh Under Secretary for Public Diplomacy and Public Affairs since the job was created upon the merger of USIA into the Department in 1999.

It is a propitious time to consider what habits lead to  success at the State Department, as well as what experience teaches about being the nation’s Olympic spear-catcher when they think we’re being out-communicated by some guy in a cave.  Here are a few suggestions for how to succeed at this job, all gathered from my time working directly with five of the six previous Under Secretaries.  (I had no contact with Margaret Tutwiler.)

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A Call to Action on Public Diplomacy

By Morris “Bud” Jacobs

The mission of public diplomacy is generally described as seeking to “understand, engage, inform and influence” foreign publics and elites in support of national policy objectives. Public diplomacy has been practiced, in one form or another, for a long time – think Benjamin Franklin in France, charming the nobility to garner support for the American colonies in their struggle for independence. Its modern origins include the first broadcast of the Voice of America in February 1942 (VOA celebrates its 70th anniversary this spring) and the establishment of the Office of War Information in June of that year.

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The President’s National Framework for Strategic Communication (and Public Diplomacy) for 2012

It should be common knowledge that the “information consequences of policy ought always be taken into account, and the information man ought always to be consulted. This statement, from 1951, is reflected in Eisenhower’s dictum of the next year that “everything we say, everything we do, and everything we fail to say or do will have its impact in other lands.” It was understood then that words and deeds needed more than just synchronization: public opinion could be leveraged to support and further the execution of foreign policy.

What was true then is more so in a modern communication environment of empowerment. The interconnected systems of Now Media, spanning offline and online mediums, democratizes influence, and undermines traditional models of identity and allegiance as demands on assimilation fade as “hyphens” become commas. What emerges is a new marketplace for loyalty that bypasses traditional barriers of time, geography, authority, hierarchy, culture, and language. Information flows much faster; at times it is instantaneous, decreasing the time allowed to digest and comprehend the information, let alone respond to it. Further, information is now persistent, allowing for time-shifted consumption and reuse, for ill or for good. People too can travel the globe with greater ease and increased speed.

It is in this evolving environment that the President issued an updated “National Framework for Strategic Communication” for 2012 (3.8mb PDF, note: the PDF has been fixed and should be once again visible to all). This report updates the 2010 report issued last March that was little more than a narrative on how the Government was organized for strategic communication. The report is required under the National Defense Authorization Act of 2009.

Some highlights from the 2012 Framework:
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“An inch closer feels like a good mile” – Foreign Relations moves on Tara’s nomination

Today’s business meeting of the Senate Foreign Relations Committee includes Tara Sonenshine, nominee for Under Secretary of State for Public Diplomacy (and Public Affairs).  While perfunctory and the time spent on Tara and her cohort will be measured in single-digit minutes (all the real work is done before the business meeting), it is a major move toward confirmation.

Indeed, by the time you read this, Tara’s nomination was already referred to the floor.  Next up: confirmation by the Senate.

How long will the Senate take confirm Tara?  No one knows.  The Senate has all but come to a halt on nominations, allowing only a few through.  One insider labeled the GOP hold on nominations as the “How-Dare-the-President-Make-SoCalled-Recess-Appointments Hold.”

The State Department, in a show of its confidence in the Senate last week, named Amb. Kathleenn Stephens as Acting Under Secretary.  Amb. Stephens, by the way, is a good choice, a Foreign Service Officer with the rank of Career Minister, whose service as U/S will undoubtedly be impacted by the unknown of how long she will serve, an unfortunate and common reality of this particular job.  Place your bets: Will she serve until the election, or beyond, or until the end of the month?

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Amb. Kathleen Stephens named Acting Under Secretary of State for Public Diplomacy (and Public Affairs)

From the State Department:

The Secretary announces that President Obama has designated Ambassador D. Kathleen Stephens as the Acting Under Secretary for Public Diplomacy and Public Affairs pending the Senate’s confirmation of the President’s nominee, Tara Sonenshine. Ambassador Stephens will begin work on February 6, 2012, and will exercise all of the authorities of the office for the duration of this designation.

Tara’s nomination remains in limbo as we wait for the Senate Foreign Relations Committee to refer her to the floor.  Maybe there will be a business meeting next week to move her to the next step, along with several Ambassadorial nominees.  However, the real challenge is not the Committee but the floor of the Senate where the general sense is few if any confirmations will be allowed in the current less-than-bipartisan environment.  Hence, the appointment of Stephens as Acting Under Secretary.

Amb. Stephens was most recently the U.S. Ambassador to South Korea.

For more on the unencumbered Under Secretary of Public Diplomacy (and Public Affairs), see “R we there yet? A look at the Under Secretary for Public Diplomacy (and Public Affairs).”  Unless there is some surprise in the Senate, perhaps a Valentine’s Day gift (to both Tara to give her the office and Amb. Stephens to relieve her of it), this Under Secretary position will have been empty, or not encumbered by person confirmed by the Senate to the position, for 1 out of every 3 days since the position was established in 1999.  The question will be how much more than 1/3 the time will the seat be vacant (no slight to Amb. Stephens intended)?

Note: Amb. Stephens’s bio at state.gov hasn’t been updated in a while.  In fact, “outofdate” is actually in the current URL of her bio: http://www.state.gov/outofdate/bios/109797.htm

R we to have a new “acting” Under Secretary for Public Diplomacy (and Public Affairs)?

There’s word there will be a new “acting” Under Secretary of State for Public Diplomacy (and Public Affairs) as early as next week.  The current “acting” for R, as it is known at Foggy Bottom, is Assistant Secretary of State for Educational and Cultural Affairs Ann Stock.  I have not heard a single negative comment on Ann’s leadership while the “acting” U/S, except for early concerns she’d pay less attention to ECA.  However, I’ve also heard no complaints about the “acting” leader of ECA in Ann’s “absence,” Principle Deputy Assistant Secretary Adam Ereli.

So what is the reason for replacing Ann? Continue reading