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Here's my latest working definition of public diplomacy.

The purpose of public diplomacy is to identify, empower, encourage (and possibly equip) self-organizing systems. The self-organizing systems engaged should be those that currently or potentially support, directly or indirectly, the foreign policy objectives of the public diplomacy-sponsoring actor. The support networks of groups that oppose or compete with the same foreign policy objectives should also be engaged as minds can be changed.

Your comments are appreciated.

Previously, I offered a high level definition of public diplomacy. Below is a slightly modified:

Public diplomacy is the direct or indirect engagement of foreign publics in support of national security, political, cultural, and economic objectives.

Ok, so what about the following, more specific definition:

Public diplomacy involves understanding, influencing, developing relationships with and providing information to the general public and civic society abroad, in order to create a favorable environment for achieving national security, political, cultural and economic objectives

What is public diplomacy? It can't be everything otherwise it is nothing. Is it a dialogue or a monologue? It is based on the speaker, the means of engagement, or the targeted audience? Is "convening" discourse between, within or between foreign audiences public diplomacy? What about the content or force of the message? Is public diplomacy passive hoping to "win hearts" or can it be actively engaged in a psychological struggle to change minds and encourage the will to act in an audience? Does it have to be focused on physical security or can it apply to all elements of national security from economics to global health?