The first major international conference on public diplomacy and China’s reputation in the world will take place in Beijing later this month. The event is co-sponsored by the Charhar Institute, China’s foremost public diplomacy think tank, the Clingendael Institute of the Netherlands, the Netherlands Ministry of Foreign Affairs, the Netherlands Embassy in Beijing, and the China-Europe Academic Network (CEAN). The theme is “Geo-cultural Perspectives on Public Diplomacy – Trialogue among Chinese, European, and American Scholars.”
There are certain challenges to having an effective global policy. We may often look toward the environment and other actors, usually adversaries, but often ignored is that interpretation of and responses to events are shaped by our institutions. These organizations greatly affect policy options and the execution of policy. A smart strategy, supported by well articulated missions and objectives, support the people and the bureaucracy to be more effective.
Recent articles and blog posts on the structural and personnel challenges in the State Department reminded me of a journal article I came across while researching my book on the history of the Smith-Mundt Act. The article, “The Reorganization of the Department of State,” was published in The American Political Science Review, Vol 38, No 2, in April 1944. The authors, Walter H. C. Laves and Francis O. Wilcox, were described as on leave from the Bureau of the Budget, the predecessor to today’s Office of Management and Budget, within the Executive Office of the President. However, both were diplomats and arguably public diplomats. Laves worked in the Office of Inter-American Affairs, a Presidential office intended to counter German influence in the Western Hemisphere, later the Deputy Director at UNESCO (1947-1950), and a professor of political science. Wilcox joined the State Department in 1942 and was the first chief of staff to the Senate Committee on Foreign Relations (1947-1951), and later the Assistant Secretary of State for International Organization Affairs (1955-1961).
What if you put neuroscientists, social scientists, conflict resolution experts, and diplomats together in a room? Is there something to the “human dimension” of conflict that the science of the brain can inform the art of conflict resolution and mitigation? The Project on Justice in Times of Transition, in partnership with the SaxeLab at MIT, launched the initiative “Neuroscience and Social Conflict: Identifying New Approaches for the 21st Century” to find out.
It has long been said that a picture is worth a thousand words, but what words to which people? The pixels or streaks of paint of an image is the only commonality shared by different audiences. The context in which they are received and interpreted matters. Beyond the intended framing, including words or other images, personal and shared history, language, current or developing narratives, and other inputs, both direct and indirect, all matter in the impact of a picture.
Since 9/11, the U.S. Government has invested heavily in technology-based solutions to understanding, informing, and influencing people around the world and across a variety of mediums. Many of these efforts were sponsored by the Defense Department for reasons that include major appropriations by the Congress, a capability (and culture) of contracting, a capability (and culture) of development, and an imperative for action (non-action may result in an unnecessary death).
In 2009, the Defense Department’s Rapid Reaction Technology Office (RRTO) surveyed the landscape of science and technology programs intended to support Strategic Communication with the purpose of identifying gaps between capabilities and requirements as well as suggesting areas of improvement.
In 2011, the RRTO commissioned the Center for Naval Analysis to update the 2009 report. The new report, written by CNA’s Will McCants and entitled “Science and Technology for Communication and Persuasion Abroad: Gap Analysis and Survey,” (7mb PDF) is now available.
If you have not seen the Proctor & Gamble marketing campaign entitled “Thank you, Mom“, you really should. An Olympic Partner for London 2012, the campaign will run for these last 100 days before the start of the summer games. It is the largest campaign in P&G’s 174-year history.
The campaign launched with the digital release of the short film “Best Job,” a moving celebration of mom’s raising great kids and Olympians, according to a press release. The video was shot on four continents with local actors and athletes from each location — London, Rio de Janeiro, Los Angeles and Beijing — and will be found online, across social media, TV, and print.*
This week, Tara Sonenshine was formally sworn-in as the Under Secretary of State for Public Diplomacy and Public Affairs by Secretary Clinton. Secretary Clinton’s introductory remarks were personal, insightful, and deeply supportive of public diplomacy and of Tara. While the Secretary’s comments are not available online, she began by emphasizing the importance of public diplomacy when she said the Constitution begins “with We the People, not We the Government.”
Tara’s theme was the same: policy is about people. It may seem obvious to some, but it has yet to be internalized by all, whether in the Department or across the other agencies.
Somehow, twenty days have passed since the last post on this blog. The silence has not been for want of material but priority on my end and the swift passage of time. Forthcoming posts include the swearing in of Tara Sonenshine as the new Under Secretary for Public Diplomacy and Public Affairs yesterday, the latest DoD report on Science and Technology and Persuasion Abroad, the GSU/Army War College conference on Visual Propaganda, and next month’s public diplomacy conference in Beijing. Stay tuned…
Last week was the public release of the SAGE plan, entitled “Creating an Independent International Strategic Communication Organization for America.” The electronic version of that plan is now available here on MountainRunner at the original post or below.
The United Nations Educational, Scientific and Cultural Organization, or UNESCO, was established over six decades ago to be the public diplomacy organization of the West, countering the influences and false promises of Communism. Last year, the U.S. cut its funding to UNESCO resulting in a severe budget shortfall and program elimination by the agency.
Defense News reports that immediately after the U.S. cut, China stepped in with “a first-time $8 million funding for the U.N. agency’s education program, while Qatar chipped in $20 million.”