www.MountainRunner.us

A Blog on Understanding, Informing, Empowering, and Influencing Global Publics, published by Matt Armstrong

Bringing Public Diplomacy 2.0 to the next level

In the realm of public diplomacy reports, there are too few that should be on your required reading list. “Social Media Strategy: Bringing Public Diplomacy 2.0 to the next level” (820kb PDF) is an exception. Written by Carolijn van Noort, a former intern at the Department of Public Diplomacy, Press & Culture of the Consulate General of the Netherlands, this 53-page report is a terrific analysis of the challenges of public diplomacy in today’s Now Media environment.

Intended to explore the new public diplomacy of the Royal Embassy of the Netherlands, and its various Consulates, the “public diplomacy 2.0″ activities of the United States are also included .

Carolijn rightly states that “Social media asks for an hybridization of open and closed communication practices.” In this statement, she eloquently captures the dilemmas facing both public diplomacy and online engagement. She continues,

To engage with foreign audiences through social media services, diplomacy has to innovate itself. The social media services ask for openness and transparency, which contradicts traditional closed communication practices in diplomacy.

Carolijn also (rightly) notes that for the US, the modern constraint of the Smith-Mundt Act means “opportunities in the digital space are lost or postponed in the mean time [sic].”

The resulting document is both smart literature review and smart analysis. Do read the report: Social Media Strategy: Bringing Public Diplomacy 2.0 to the next level (820kb PDF)

It is available at MountainRunner with the permission of Floris van Hövell, Head of Department Public Diplomacy, Press and Culture, Royal Embassy of the Netherlands, Washington D.C.

Freedom to Connect

By Jerry Edling

“You will not be able to stay home, brother.

You will not be able to plug in, turn on and cop out.
You will not be able to lose yourself on skag and skip,
Skip out for beer during commercials,
Because the revolution will not be televised.” — Gil Scott-Heron, From the album “Small Talk at 125th and Lennox” (1970)

“The revolution will not be televised…but it may be tweeted.” Posted on weeseeyou.com

January 28, 2011

Freedom to ConnectIn some ways, Gil Scott-Heron’s song “The Revolution Will Not Be Televised” was ahead of its time. The lyrics were recited rather than sung, accompanied by congas and a bongo drum, making it either a vestige of beat poetry or one of the first examples of rap. His point, which must be understood in the context of domestic unrest in the late 1960s and early 1970s in the U.S., was that the revolution was not a pre-packaged bit of pop culture, sanitized for your protection and brought to you with minimal commercial interruption by Xerox. The revolution, in his opinion, was real; or, as the final line of the song reads,

“The revolution will be no re-run, brothers; The revolution will be live.”

Little did he know that in the 21st century a revolution of a different sort would be live and it would be televised. And yes, as the quip on weeseeyou.com vividly notes, it would be tweeted. As of this writing, the Biblical land of Egypt is illuminated with cell phone lights and fireworks as mobs with no definable leaders spill into the streets to celebrate the resignation of Hosni Mubarak as president after weeks of protest and unrest. The revolution was televised, and the power to bring those images to the world was in the hands of the revolutionaries themselves.

Continue reading “Freedom to Connect” »

Revamping Public Diplomacy at the State Department (updated)

imageSince the abolishment of the United States Information Agency, the State Department has struggled to balance the need of the embassies with what Washington perceived was needed. This challenge has been particularly acute on the Internet where the resulting mix of information and voices can undermine the very purpose and effectiveness of engagement.

On January 28, I spoke with Dawn McCall, Coordinator for the Bureau of International Information Programs (IIP), to discuss the recently announced reorganization of the Bureau. IIP is responsible for developing and disseminating printed material, online information and engagement efforts, and speaker’s programs (a kind of offline engagement using subject matter experts). It is half of the operational capability of the Office of the Under Secretary of State for Public Diplomacy and Public Affairs to engage people outside of the United States.

The Bureau of Educational and Cultural Affairs (ECA) completes the other half of the Under Secretary’s toolbox. While most observers like to imagine (or don’t know better) that U.S. public diplomacy is a monolith, the reality is that these two offices are the Under Secretary’s only direct reports. Other cogs in the public diplomacy machine exist within – and report to – the geographic bureaus (such as Western Hemisphere Affairs, European and Eurasian Affairs, and Near Eastern Affairs) and posts in the field.

Continue reading “Revamping Public Diplomacy at the State Department (updated)” »

Sharing links with mri.to

You’ve used bit.ly, nyt.ms, fb.me, huff.to and probably a whole slew of other URL shortners. Now, there’s one more: mri.to. MRI.to is MountainRunner & the MountainRunner Institute’s own shortener service. Friends of MountainRunner and the MountainRunner Institute are welcome to use the shortner. Just email me and I’ll provide the API key.

A URL shortner reduces URLs into a much shorter set of character so they can be easily shared, tweeted or emailed to friends. For example, the URL for my article on the BBG at Layalina is http://www.layalina.tv/Publications/Perspectives/MattArmstrongSeptember.html. Using mri.to, it becomes more friendly to Twitter, Facebook and even email: http://mri.to/cBr3o4.

Go on, email me and start to use it.

Cyber Probing: The Politicisation of Virtual Attack

Despite its pervasiveness in our daily lives, from social media to electrical networks to banking, the critical nature of the online remains ill-understood or appreciated. “Cyberspace,” a recent report asserts, “remains inadequately defended, policed and indeed comprehended.” This is the conclusion of Alex Michael, a researcher for the Defence Academy of the United Kingdom. In Cyber Probing: The Politicisation of Virtual Attack, Alex dispels the comfortable belief – expressed in practice and conceptualization of online and new media – that the cyber world is somehow separate from the “real” world. In fact, they are simply new tools used for traditional activities. Cyber attacks, Alex points out, are used “in conjunction with many other forms of pressure, ranging from physical protest to social and diplomatic approaches, to influence the target and attempt to force its hand.” The Stuxnet worm reinforces Alex’s premise.

Continue reading “Cyber Probing: The Politicisation of Virtual Attack” »

Discussion & Webcast: Freedom vs. National Security: Finding a Middle Ground

The Voice of America is hosting a discussion and webcast entitled Online Freedom vs. National Security: Finding a Middle Ground.

Government efforts seeking new controls over the Internet and mobile communications are raising concerns about the possible erosion of human rights and basic freedoms.

Participating are: Bob Boorstin, Director, Corporate & Policy Communications, Google; Arnaud de Borchgrave, Director & Senior Advisor, Transnational Threats Project, Center for Strategic & International Studies (CSIS); Julie Barko Germany, Vice President for Digital Strategy, DCI Group; and Marc Rotenberg, President & Executive Director, Electronic Privacy Information Center.

When: Tuesday, October 5, 2010, 10:00am ET – 11:00am ET.

Where: Voice of America
Briefing Room 1528-A
330 Independence Ave, SW
Washington, DC 20237

RSVP at askvoa@voanews.com or call (202) 203-4959

****

It is not clear to me that this worthwhile and necessary discussion should be available to audiences within the borders of the United States as a result of continuing Congressional censorship found within the Smith-Mundt Act of 1948. Further, will someone mention irony of the firewall at the US border that inhibits informing audiences both abroad (at the very least by such engagement to Americans, including its value and content) and ignores diasporas (real or manufactured through empathy, sympathy, or other joining beyond the traditional ethnic, cultural, or linguistic bonds)? 

Communication, Communications, and the “cyber arms” debate

By Cliff W. Gilmore

In Tom Gjelten’s September 23 NPR story titled “Seeing The Internet As An ‘Information Weapon’” Gjelten asks, “…why is there no arms control measure that would apply to the use of cyber weapons?” One obvious answer is that geography-based legal frameworks are ill-adapted to deal with a domain that is unconstrained by geography and subject to numerous competing interests. The situation is complicated further by an environment that changes at the speed of Moore’s Law.

Perhaps the most significant challenge however may be the information-centric mindset highlighted by Gjelten and prevalent among leaders, planners and communication practitioners alike. Part of the reason we have yet to develop applicable arms control measures for cyber weapons is a continued treatment of communications and communication (sans "s") as a singular activity rather than as two distinct fields of practice, the former grounded in technical science and the latter in social science.

Continue reading “Communication, Communications, and the “cyber arms” debate” »

Event: The hidden geopolitics of cyberspace

From the USC Annenberg School of Communication and Journalism:

The Annenberg Research Seminar series, the USC Center on Public Diplomacy and the USC Master’s in Public Diplomacy program welcome Dr. Ronald Deibert for a conversation about “The hidden geopolitics of cyberspace.” Deibert is an associate professor of political science and director of the Citizen Lab at the Munk Centre for International Studies at the University of Toronto. The Citizen Lab is an interdisciplinary research and development hothouse working at the intersection of the Internet, global security, and human rights. He will be speaking about his current project which monitors, analyzes and investigates the impact of power in cyberspace as it relates to public diplomacy. This is the last in a series of Canadian-US Fulbright Chair in Public Diplomacy talks. This talk is a presentation of the Annenberg Research Seminar series. Lunch will be served. RSVP requested. To RSVP, click here.  If you are having problems submitting your RSVP, please contact cpdevent@usc.edu.

Checkout Ron’s website and follow him on Twitter: @citizenlab.

Political News and Social Media with Politico Editor Jim VandeHei

Eric Schwartzman interviews Politico editor Jim VandeHei on Politico and his views social media. As always, Eric is an able interviewer who asks smart, well-researched questions. The result is a good “brain-picking” of VendeHei on the “future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption,” in particularly how “Politico amalgamates the old media values of fairness and accuracy with the speed and immediacy of new technologies.”

Listen to the interview at On the Record Online. Eric provide a helpful timeline of the interview (copied below). Just before the 17 minute mark in the interview, just after the commercial, is a question the Broadcasting Board of Governors will have to wrestle with as they necessarily open to social media: who to do deal with vitriolic comments.

Also, Eric asked VandeHei a question from Don Kilburg, a Foreign Service Officer at the U.S. Dept. of State, on the hijack of the agendas of global media, online and offline, and global leaders by an individual who previously had an audience of at most fifty.

Continue reading “Political News and Social Media with Politico Editor Jim VandeHei” »

Upcoming meeting of the US Advisory Commission on Public Diplomacy

From the Federal Register:

The U.S. Advisory Commission on Public Diplomacy will hold a public meeting on September 28, 2010, in the conference room of the International Foundation for Electoral Systems, located at 1850 K Street NW., Fifth Floor, Washington, DC 20006. The meeting will begin at 2 p.m. and conclude at 4 p.m. The Commissioners will discuss the findings of a joint research project of the Commission and the University of Texas at Austin on measurement of public diplomacy efforts. …

The public may attend this meeting as seating capacity allows. To attend this meeting and for further information, please contact Carl Chan at (202) 632-2823; E-mail: acpdpublicmeeting@state.gov. Any member of the public requesting reasonable accommodation at this meeting should contact Mr. Chan prior to September 23. Requests received after that date will be considered, but might not be possible to fulfill.

See also: