Looking into the future from the past is often fascinating. A Bell Labs film from 1961 on the changing communication environment predicts the future information age as it projects its technology into the future. This includes machine to machine communication, online ordering, e-commerce, and cellular phones, is no different. The underlying purpose is preparing the audience for change.
By Alan Heil
(This post originally appeared at The Public Diplomacy Council.)
For well more than a decade, Korea experts who specialize in international media have been examining the impact of foreign broadcasts and DVDs on users in North Korea. They have done so through a combination of in-country surveys and debriefings of defectors from North Korea, refugees and travelers abroad. In annual reports, Freedom House and Reporters Without Borders invariably have ranked that country as having the “least free” media in the world. Yet the curtain of near total silence appears to be opening as never before in North Korea.
North Korea is one of the few remaining places where barriers to informing and engaging remain strong. While it remains unlikely Kim Jong Un will reduce the state’s control over the communication environment, a new report indicates access to unsanctioned foreign media is expanding inside the country. The impact of access to alternative news could have interesting consequences inside the country.
It has long been said that a picture is worth a thousand words, but what words to which people? The pixels or streaks of paint of an image is the only commonality shared by different audiences. The context in which they are received and interpreted matters. Beyond the intended framing, including words or other images, personal and shared history, language, current or developing narratives, and other inputs, both direct and indirect, all matter in the impact of a picture.
By Brian Carlson
The following originally appeared at the Public Diplomacy Council and is republished here with permission.
Tara Sonenshine was confirmed Thursday night by the Senate, and she will probably take office officially early this week. (She can be sworn in privately by some current official and begin work, even as a more formal ceremony is planned for a few weeks hence.)
It is a new beginning down at Foggy Bottom. Tara becomes only the seventh Under Secretary for Public Diplomacy and Public Affairs since the job was created upon the merger of USIA into the Department in 1999.
It is a propitious time to consider what habits lead to success at the State Department, as well as what experience teaches about being the nation’s Olympic spear-catcher when they think we’re being out-communicated by some guy in a cave. Here are a few suggestions for how to succeed at this job, all gathered from my time working directly with five of the six previous Under Secretaries. (I had no contact with Margaret Tutwiler.)
By Morris “Bud” Jacobs
The mission of public diplomacy is generally described as seeking to “understand, engage, inform and influence” foreign publics and elites in support of national policy objectives. Public diplomacy has been practiced, in one form or another, for a long time – think Benjamin Franklin in France, charming the nobility to garner support for the American colonies in their struggle for independence. Its modern origins include the first broadcast of the Voice of America in February 1942 (VOA celebrates its 70th anniversary this spring) and the establishment of the Office of War Information in June of that year.
Modern international relations lie between peoples, not merely governments.
The above quote comes from the State Department report entitled Memorandum on the Postwar International Information Program of the United States. The report, completed in July 1945, stemmed from a growing belief in 1943 that the U.S. Government would need a peacetime information service after the war. The report captured the contemporary communication environment, discussed proposals to make access to news and information protected by international agreements, and the need to provide news services to areas commercial media could not reach.
By Alex Belida
When I worked at Voice of America, the flagship U.S. international media operation, the biggest legal problems I heard senior managers wring their hands over were possible violations of an obscure 1948 law known as the Smith-Mundt Act.
This isn’t one of those comic regulations, like “it is illegal to wear a fake moustache that causes laughter in a church.”
In fact this one is pretty serious for a news organization. It states “information produced by VOA for audiences outside the United States shall not be disseminated within the United States.”
When the Broadcasting Board of Governors (BBG) recently unveiled a new Strategic Plan, it set a brazenly ambitious goal: “To become the world’s leading international news agency by 2016.”
But based on its latest budget proposal, global news organizations like Reuters and AP would appear to have little to fear. To achieve its goal, the BBG, a tiny federal agency overseeing U.S. non-military broadcasters, first plans to gut its existing news operations, starting with the nation’s flagship overseas broadcaster, the Voice of America.
By Alex Belida
Having drafted a new mission statement for the Broadcasting Board of Governors (BBG) stressing the primacy of journalistic values and having proposed that a new non-partisan Board be composed mainly of media veterans, let us now focus on a more efficient structure for U.S. International Broadcasting (USIB) that will attract greater audiences.
Instead of the current multi-entity structure, I would integrate VOA, RFE-RL, RFA, MBN and Radio/TV Marti into a single organization, eliminating all language duplication. This new operation would be headquartered in Washington D.C. at the existing VOA center with satellite production bureaus as needed in strategic locations in addition to smaller news bureaus.