The long-lasting wars in Iraq and Afghanistan has led to increased inquiry into the concepts and practices of counterinsurgency (COIN). Eric T. Olson, in his work, focuses on the importance of reconstruction attempts in COIN operations and discusses the role of military. The author served in the U.S. Army for over three decades and retired as a Major General. Currently, Mr. Olson is an independent defense contractor and works with Army brigades and provincial reconstruction teams (PRTs) who are preparing for deployment to Iraq and Afghanistan. As the title suggests, his monograph considers such reconstruction attempts to have uttermost importance in successful military operations.
By Dr. Amy Zalman
The inside cover promise to "unveil the workings of a ‘storytelling machine’ more effective and insidious as a means of oppression than anything dreamed up by Orwell," was incentive enough for me to pick up and start reading the recent English translation of French writer Christian Salmon’s Storytelling: Bewitching the Modern Mind. Even more compelling for this reader: the ‘storytelling machine’ in question is one that I have been working in for the last five years, as a proponent of the use of narrative as a tool of influence in U.S. strategic communication.
Identifying and countering propaganda and misinformation through dissemination that avoids the label of propaganda will be the key themes of the event. Discussions will explore who, how and why can people or groups be influenced, and difference between engagement from the lowest to the highest levels of leadership.
Russ Rochte, retired US Army Colonel and now faculty member at the National Defense Intelligence College, and I will co-moderate a panel on the media exploring the tension between "Media as an instrument of War" and the journalist’s traditional obligations to the truth, objectivity, informing the public, and verification. What is the impact on the media’s relationship with itself, its readers, and its sources as the media struggles for mind-share and relevance in a highly competitive environment of diminished resources, intensified news cycles, and direct audience engagement by news makers, and pressure to de-emphasize journalistic ethics. What constitutes the media and how does an organization like Wikileaks change the environment? How does this show in the natural conflict between the government and the media and how is it exploited by America’s adversaries?
This will be a two-hour panel, October 14, 10a-12p, with:
- Wally Dean, Director of Training, Committee of Concerned Journalists (confirmed)
- Jamie McIntyre, Host: "Line of Departure", Military.com (confirmed)
- Dana Priest, Washington Post investigative reporter (invited)
- Bill Gertz, reporter for The Washington Times (confirmed)
The agenda for the conference is below.
Event website is here
Date: October 13-15 (2.5 days)
Location: Turning Stone Resort, Verona, New York (map)
Registration Fee: Students/Faculty: free; Government: $50; Military: $25; Corporate/Industry: $200
Registration: online or PDF
USA just won its group in the World Cup! Despite more bad referring! USA advances to the next round to play a team to be determined later this morning. Matt Ygelsias unbelievably jokes this is a result of the “failure of Obama public diplomacy” soon before Twitter’s fail whale appears.
Right, and England advances from Group C as well.
In other news:
- General McChrystal and his staff ironically fail to grasp true and full nature of the information war they are in as they roll their stones into new careers (excluding the oft-repeated highlights, the Rolling Stone article isn’t bad).
- Psychological Operations gets a necessary name change to Military Information (or possibly Military Information Support… but not Military Information Support Operations as I tweeted on Monday). Perhaps now we can have the necessary shift in Public Affairs to take on some of the proactive and preactive tactics, techniques, and procedures of Military Information Support (MIS) / PSYOP that are required in today’s environment.
- And Ann Stock is confirmed as Assistant Secretary of State for the Bureau of Educational and Cultural Affairs while the nominees for the Broadcasting Board of Governors are not.
Posting will remain sporadic as I am still in Hawaii. Next week I’ll be at the European IO Conference presenting on Now Media with attention on Wikileaks. The following week I’ll be in DC to conduct a seminar on Now Media with presentations from Duncan MacInnes, acting Coordinator of the Bureau of International Information Programs (just announced: 2010 Democracy Video Challenge winners), Adam Pearson, and others.
The 9th Annual Information Operations Europe takes place 29-30 June 2010 at The Bloomsbury Hotel in London. The conference will provide information operations case studies from Afghanistan, future plans from the UK and an examination of New and Social Media from the United Kingdom Ministry of Defence, the US Defense Department, NATO, and Canadian Forces, and others.
Day One – 29 June – starts with three keynotes from the UK MoD followed by 40 minute presentations by Sarah Nagelmann and Matt Armstrong. The UK MoD presentations look at the purposes, capabilities, and challenges of strategic-level information and influence operations. Sarah will discuss the new media strategy for NATO SHAPE and EUCOM. Matt will discuss the modern Now Media environment, with attention to Wikileaks, an interesting non-state global influencer.
Other presenters on Day One include Matt Bigge (“Technology Based. Human Enabled: The Future Of Cultural Information Engagement”), George Stein (“The Influence And Intelligence Opportunities Of Virtual Worlds”), Ed O’Connell (“Informal Network Analysis And Engagement In Conflict Zones”), and David Campbell (“Innovative Use Of The Media For Outreach In East Africa”).
Day Two – 30 June – is heavily focused on Afghanistan, with case studies and lessons learned.
- Now Media: Engagement based on Information not Platforms, a training event on July 6 by MountainRunner Institute
The April 2010 issue of the Marine Corps Gazette includes a discussion on the need for increased integration – doctrinal and operational – between public affairs and information operations. Public Affairs and Information Operations: An Influence Activity, written by Lieutenant Colonel Matt Morgan, USMC, and Major Jeff Pool, USMC, discusses the ideological struggle between military public affairs officers and others of whether public affairs is to “inform but not influence,” an impossible task since the intent of informing is to influence. Appreciation for the conditions and requirements of the modern age of global and instant information has yet to be fully understood in ways that can break down the firewalls between “inform” and “influence.” As Matt and Jeff point out, it is time that truthful and attributed information not be segregated or tainted by whether its delivery mechanism is active or passive – the real delineation between “inform” and “influence.”
If you have a moment, take this survey on the U.S. military and Hollywood. The results will be used in a good friend’s master’s thesis at USC.
From the Associated Press comes Pace Tries to Ease Iraq Concerns:
ISTANBUL, Turkey – In the troubled region surrounding Iraq, a frequent question posed to the top U.S. military officer visiting the area was not when his troops will pull out of Iraq, but how long they will stay.
From the glittery King’s palace in Saudi Arabia to the devastated slopes of the Pakistani mountainside and a staid Turkish symposium, Marine Gen. Peter Pace, chairman of the Joint Chiefs of Staff, sought last week to ease concerns about whether opposition to the war at home could pressure American forces to leave Iraq before it is stable.
"I think it’s fair to say that in Pakistan, Saudi Arabia and Turkey, there is a clear desire for the U.S. to stay with it until the job is done – which, coincidentally, is how we look at it," Pace said Sunday as he left Istanbul for Washington.
On his first diplomatic-oriented trip since last fall, Pace traveled to three countries whose leaders are worried about the U.S. commitment to the Iraq war and the global war on terror. Failure to secure Iraq could fuel insurgencies in their countries and instability in the region, where terrorism is a familiar threat.
I wish I had the time to analyze the news for word usage and framing in the context of the military doing "diplomacy" and related terms. Official DoD news releases do not use the word "diplomacy" or "diplomatic" but do use other key phrases normally associated with State.
- Pace said that he “did more listening than talking” during the
meetings. Still, he was able to answer questions from his counterparts
on U.S. government policy on Syria, Iraq, Iran and Afghanistan. "It
made for a full and open dialogue," he said….In Turkey, Pace said he tried "to solidify the superb relationship"
between the two countries. "I looked them in the eye and told them the
truth," he said….The chairman said his visits built on previous ones by other government
officials, and said further visits will build on his progress. "We have
to keep the dialogue open so you have ample opportunity to answer the
questions before the questions become confusion," Pace said.
- Good governance, economic development, and education are more important
in ultimately choking off terrorism than military might, Pace said at
the symposium, which is sponsored by the Turkish General Staff. There
is a role for the military in providing security, but economic programs
that create jobs will be the long-term solution to terrorism, he said.
"Once we have security in place, the other elements of national power
will be the keys to the long-term victory in the war on terror," he
said…."Good education systems that do not teach hate, but tolerance of
various religions, ideas and principles" will also help defeat
terrorism, Pace said. "How can any country reach its full potential if
it does not include various sectors of its people, whether it be for
religious purposes, or color of skin or for any other reason, like
gender?" he said.
Where is Condi and her State Department?
Let’s say you’re charged with finding the path to partnership with a few dozen African countries that have resources you want and need. How would you approach the them to establish a relationship to establish a partnership? This might be especially important if you are locking for priority treatment or even to lockout a competitor. A blocking strategy would really entail developing a deep partnership of trust, or coercion. If you want to go with the trust route, believing that it will cost less in the long run (i.e. soft power vs hard power) it would make sense to establish and build trust and understanding. Perhaps even a spirit of mutual assistance since. A little give, a little take. Making governments and people comfortable with your overtures would require a coherent policy, right? What might that policy look like?
Relationships begin with dialogs. The goal is to build trust. Trust cannot be manufactured, it has to be earned. On a personal level now, how did you come to trust your best friend? Was a bond of trust "created" or did it evolve over time? It probably built up over time through actions by both you and the other person after some initial, perhaps small, amount of trust was placed in the both of you by the other. We build trust, we do not "create" trust. We can build and maintain trust just as we can "fritter" it away, to quote Martin Rose of the British Council.
So, in this hypothetical let me add something. Let’s say you’ve had a presence in the region for a few decades. Nearly fifty years ago you initiated a program to assist, convert really, the peoples and governments to your way of thinking. This established contacts in the region. It didn’t go over the way you really wanted, but it didn’t end up in flames either. The reasons for that original approach are now in the pages of history and the contacts have been maintained and in the last few years, you reactivated them to get to a new level. So, with the knowledge that you have at least some amount of trust built up with these countries. What would you do next?
You might consider documenting a policy to share with Africa. This would describe how important sincerity, friendship and equality are to you. It would also put you on a moral high ground when contrasted with other global players. It would emphasize your belief in the mutual benefit of economic and social development and cooperation, especially focusing on reciprocity and common prosperity. This would probably sound like a good, if not great, deal to the Africans, corrupt or not. There is something of a track record that leans toward the positive side, if not completely positive.
The idea of riches to be made in global economy might be appealing, or even just being heard when you suggest how you will help them strengthen their role in global institutions through coordination and support. Those are great words to use, in fact. Non-threatening, friendly, and reciprocal. All key in building trust and deepening ties.
This relationship you’re seeking to build upon and expand would cause each side to learn and develop. So you would suggest cultural, civic, and educational exchanges to deepen understanding and awareness of each other as you learn from each other and create a sustainable world. Well, you can hope for a sustainable world, which is what you want to try for, right? You do not want to pollute. You want a moral high ground, especially when considering the beautiful African continent. Perhaps you might suggest something to your friends on this? There is money to be made in eco-toursism, after all.
How about cooperation on resources, tourism (means $), debt reduction ($ — offering assistance with the global institutions), infrastructure (goods, people and tourists have to get around), agriculture ($ greater crop density and quality), education, media, consular affairs (helping in the international community, did I mention you’re a big country with pull?), disaster reduction, relief and humanitarian assistance, military training, police, courts, and more.
Sounds pretty fancy. Too much to lay out in a document, isn’t it? I mean, who would really go so far to do this? Africa does have all that oil, natural gas, and plenty of other fantastic resources, energy and otherwise.
Does it sound too fantastic if you have already been building prestige buildings on Africa? You’d offer the people the choice of a sports stadium or a government building. Most of the time they picked stadium, but once the bureaucrats got lucky and a government building was built. Africans might see the friendly side you’re trying to promote, right?
They might also see a friendly culture if you’re broadcasting the English language TV into Africa. That would be great, wouldn’t it? Let’s say you’re doing that already.
Does it sound like I’m trying to sell you a bridge or ocean front property (sorry, US-centric joke)? I’m not. The policy document I described exists and was published January 2006. China reportedly gets over a quarter of its oil from Africa, so it is not surprising it’s interested in building up and maintaining relations on the continent. In 2000, Beijing established the China-Africa Cooperation Forum (CACF) to promote trade and investment with 44 African countries. In 2003, Prime Minister Wen visited several oil-producing African states accompanied by Chinese oil executives, and President Hu toured Algeria, Egypt, and Gabon. China has been working closely with governments in the Gulf of Guinea, from Angola to Nigeria, as well as with the Central African Republic, Chad, Congo, Libya, Niger, and Sudan. (See Sep/Oct 2005 Foreign Affairs: China’s Global Hunt for Energy)
In mid-January 2006, China issued an African Policy Paper. The strategy China has laid out, besides being laid out open for all to see, should cause concern at State. This paper is divided into six parts:
1. Africa’s Position and Role
2. China’s Relations with Africa
3. China’s African Policy
4. Enhancing All-round Cooperation Between China and Africa
5. Forum on China-Africa Cooperation And Its Follow-up Actions
6. China’s Relations with African Regional Organizations
The document is easily available as html, making accessibility as universal as possible. The English is simple and straight forward, making it easy to read for those who first, or even second or third, language is not English. This document is public diplomacy at its finest. The Chinese are doing a bang-up job in the region. China’s connection with the public goes beyond building prestige buildings for the public. Offered the option of a sports stadium or government building, the public gets to chose, only once did a public group chose the government building. Television in the region is also becoming largely English language broadcast from China. In the culture war, the West, and the US specifically, is losing.
The most visible American presence in the area is a multinational military base on the Horn and corporate oil on the Gulf of Guinea. The rhetoric out of Washington is militaristic and focused on counter-insurgency (COIN) and counter-terrorism. Efforts at public diplomacy, economic and cultural connections are not heard when they are spoken at all. They are drowned out by louder actions and lousy follow through.
The African Policy Paper is quite impressive. It is a great piece of propaganda (in the pure sense) and a tremendous example of what public diplomacy can look like. Working from an equality in partnership, establishing two-way communication and understanding is done through exchanges and commitments to build trust through assistance in all sectors of the civil sector. Textbook.
With established relationships with nearly all the countries on the continent, including expanding cultural and economic ties, this policy could very easily be seen as likely steps the Chinese would fulfill. The Chinese are not perfect, despite the appearance of The Policy. Holes in both reality and the document will be discussed in a follow up post. As well as the importance of China in the 2006 Quadrennial Defense Review.
The international military on the Horn is an effective fighting force working with some USAID elements, but where is the full frontal effort on public, cultural, and diplomacy diplomacy to build deep relationships and trust? Building schools, roads, economies, and social structures is the best way to prevent terrorism and to assure a resource supply that will be steady and sure. The Chinese seem to know that. Does the United States want to sit back and see if the plan works? Countering such a plan is just like countering and preventing terrorism: a long and steady effort. Will it happen? We’ll have to see, unfortunately, I doubt Las Vegas bookies will give me good odds on it.
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