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A Blog on Understanding, Informing, Empowering, and Influencing Global Publics, published by Matt Armstrong

Bringing Public Diplomacy 2.0 to the next level

In the realm of public diplomacy reports, there are too few that should be on your required reading list. “Social Media Strategy: Bringing Public Diplomacy 2.0 to the next level” (820kb PDF) is an exception. Written by Carolijn van Noort, a former intern at the Department of Public Diplomacy, Press & Culture of the Consulate General of the Netherlands, this 53-page report is a terrific analysis of the challenges of public diplomacy in today’s Now Media environment.

Intended to explore the new public diplomacy of the Royal Embassy of the Netherlands, and its various Consulates, the “public diplomacy 2.0″ activities of the United States are also included .

Carolijn rightly states that “Social media asks for an hybridization of open and closed communication practices.” In this statement, she eloquently captures the dilemmas facing both public diplomacy and online engagement. She continues,

To engage with foreign audiences through social media services, diplomacy has to innovate itself. The social media services ask for openness and transparency, which contradicts traditional closed communication practices in diplomacy.

Carolijn also (rightly) notes that for the US, the modern constraint of the Smith-Mundt Act means “opportunities in the digital space are lost or postponed in the mean time [sic].”

The resulting document is both smart literature review and smart analysis. Do read the report: Social Media Strategy: Bringing Public Diplomacy 2.0 to the next level (820kb PDF)

It is available at MountainRunner with the permission of Floris van Hövell, Head of Department Public Diplomacy, Press and Culture, Royal Embassy of the Netherlands, Washington D.C.

Recommended Reading List on Public Diplomacy

Netherlands Institute of International Relations logo.pngThe Netherlands Institute of International Relations Clingendael offers an impressive reading list on public diplomacy. Spanning over 20 pages, the compilation of literature includes articles from a wide range of publications including Foreign Affairs, State Magazine, Hague Journal of Diplomacy, Foreign Policy, journals focused on specific regions of the world, and more. This reading list is part of the institute’s series of compilations of articles dedicated to diplomacy; other topics include Branding; Citizen Diplomacy; City Diplomacy; Cultural Diplomacy; Economic Diplomacy; European level diplomacy and the European diplomatic service; Negotiation, Culture and Intercultural Communication; and Soft power and public diplomacy in (East) Asia.
In addition to diplomacy, the think tank, which advises organizations within the Dutch government, offers reading lists on a variety of topics relevant to international relations including international trade, NATO, articles relevant to geographic regions, conflict studies, and more.