Last week, Representatives Mac Thornberry (R-TX) and Adam Smith (D-WA) introduced a bill to amend the United States Information and Educational Exchange Act of 1948 to “authorize the domestic dissemination of information and material about the United States intended primarily for foreign audiences, and for other purposes.” The bill, H.R.5736 — Smith-Mundt Modernization Act of 2012 (Introduced in House – IH), removes the prohibition on public diplomacy material from being available to people within the United States and thus eliminates an artificial handicap to U.S. global engagement while creating domestic awareness of international affairs and oversight and accountability of the same. This bill also specifies Smith-Mundt only applies to the Department of State and the Broadcasting Board of Governors, eliminating an ambiguity creatively imagined sometime over the three decades.
North Korea is one of the few remaining places where barriers to informing and engaging remain strong. While it remains unlikely Kim Jong Un will reduce the state’s control over the communication environment, a new report indicates access to unsanctioned foreign media is expanding inside the country. The impact of access to alternative news could have interesting consequences inside the country.
2012 PDAA Awards Recognize Public Diplomacy Excellence
The Public Diplomacy Alumni Association, formerly the USIA Alumni Association, gave its 2012 achievement awards to U.S. public diplomacy professionals working in Zimbabwe, Okinawa, and Washington, DC. The announcement is below.
There are certain challenges to having an effective global policy. We may often look toward the environment and other actors, usually adversaries, but often ignored is that interpretation of and responses to events are shaped by our institutions. These organizations greatly affect policy options and the execution of policy. A smart strategy, supported by well articulated missions and objectives, support the people and the bureaucracy to be more effective.
Recent articles and blog posts on the structural and personnel challenges in the State Department reminded me of a journal article I came across while researching my book on the history of the Smith-Mundt Act. The article, “The Reorganization of the Department of State,” was published in The American Political Science Review, Vol 38, No 2, in April 1944. The authors, Walter H. C. Laves and Francis O. Wilcox, were described as on leave from the Bureau of the Budget, the predecessor to today’s Office of Management and Budget, within the Executive Office of the President. However, both were diplomats and arguably public diplomats. Laves worked in the Office of Inter-American Affairs, a Presidential office intended to counter German influence in the Western Hemisphere, later the Deputy Director at UNESCO (1947-1950), and a professor of political science. Wilcox joined the State Department in 1942 and was the first chief of staff to the Senate Committee on Foreign Relations (1947-1951), and later the Assistant Secretary of State for International Organization Affairs (1955-1961).
If you have not seen the Proctor & Gamble marketing campaign entitled “Thank you, Mom“, you really should. An Olympic Partner for London 2012, the campaign will run for these last 100 days before the start of the summer games. It is the largest campaign in P&G’s 174-year history.
The campaign launched with the digital release of the short film “Best Job,” a moving celebration of mom’s raising great kids and Olympians, according to a press release. The video was shot on four continents with local actors and athletes from each location — London, Rio de Janeiro, Los Angeles and Beijing — and will be found online, across social media, TV, and print.*
This week, Tara Sonenshine was formally sworn-in as the Under Secretary of State for Public Diplomacy and Public Affairs by Secretary Clinton. Secretary Clinton’s introductory remarks were personal, insightful, and deeply supportive of public diplomacy and of Tara. While the Secretary’s comments are not available online, she began by emphasizing the importance of public diplomacy when she said the Constitution begins “with We the People, not We the Government.”
Tara’s theme was the same: policy is about people. It may seem obvious to some, but it has yet to be internalized by all, whether in the Department or across the other agencies.
By Brian Carlson
The following originally appeared at the Public Diplomacy Council and is republished here with permission.
Tara Sonenshine was confirmed Thursday night by the Senate, and she will probably take office officially early this week. (She can be sworn in privately by some current official and begin work, even as a more formal ceremony is planned for a few weeks hence.)
It is a new beginning down at Foggy Bottom. Tara becomes only the seventh Under Secretary for Public Diplomacy and Public Affairs since the job was created upon the merger of USIA into the Department in 1999.
It is a propitious time to consider what habits lead to success at the State Department, as well as what experience teaches about being the nation’s Olympic spear-catcher when they think we’re being out-communicated by some guy in a cave. Here are a few suggestions for how to succeed at this job, all gathered from my time working directly with five of the six previous Under Secretaries. (I had no contact with Margaret Tutwiler.)
Congratulations to Tara Sonenshine, who was confirmed this evening to be Under Secretary of State for Public Diplomacy and Public Affairs!
Also confirmed was Mike Hammer as Assistant Secretary of State for Public Affairs (finally dropping “Acting” from his title).
Below is a list of all State Department.
Public opinion has always had a major role in foreign policy, national security, and a strong economy. And yet, there is little argument that the United States lags in its ability to effectively understand, inform, engage, and empower people in the conduct of foreign affairs. The notable exception is domestic politics, but success in the global arena has typically been the product of a few smart people often working around the system. Call it public diplomacy or strategic communication, the ability to communicate and empower is essential to diplomacy, development, and defense, all of which are the foundation for any country’s, or organization’s, physical and economic security.
Strengthening America’s Global Engagement, or SAGE, is intended to provide America a “flexible, entrepreneurial, and tech-savvy partner” that can work in situations and other partners that the U.S. Government cannot or should not to “collaborate, support, and enhance initiatives” of engagement.
Yesterday, the business plan for SAGE was publicly released at the Woodrow Wilson International Center for Scholars. Speaking were Jane Harmon, Paula Dobriansky, Anne-Marie Slaughter, Brad Minnick, and Goli Ameri.
Download the final plan at MountainRunner: SAGE: creating an independent strategic communication organization for America (PDF, 1.3mb).
Continue reading “SAGE: independent strategic communication for America” »
By Morris “Bud” Jacobs
The mission of public diplomacy is generally described as seeking to “understand, engage, inform and influence” foreign publics and elites in support of national policy objectives. Public diplomacy has been practiced, in one form or another, for a long time – think Benjamin Franklin in France, charming the nobility to garner support for the American colonies in their struggle for independence. Its modern origins include the first broadcast of the Voice of America in February 1942 (VOA celebrates its 70th anniversary this spring) and the establishment of the Office of War Information in June of that year.