• Public Diplomacy

    Two Public diplomacy reports you probably haven’t read

    Two reports I wanted to throw out into the wild for discussion. I’ll discuss in depth later. Brand Sweden: The road to an updated image of Sweden abroad. I really enjoy speaking with Swedes about their public diplomacy. The Swedes really get the need to have a hub organizing that supports country-wide efforts. The chief of staff (strategy, evaluation, coordination etc.) at the Swedish Institute, a public agency (like the British Council or the Goethe Institute etc.) that is responsible for working with a huge part of Swedish public diplomacy as two titles, one in Swedish for Swedes (“Director of Coordination”) and the other in English for everybody else (“Director of…