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The July/August issue of PDiN Monitor, the electronic review of public diplomacy in the news by the USC Center on Public Diplomacy at the Annenberg School, focuses on the subject of Digital Diplomacy.

In “Beyond the Blackberry Ban: Realpolitik and the Negotiation of Digital Rights,” Shawn Powers looks at the Blackberry data network as a component of the global communications grid called for by Secretary of State Hillary Clinton. In doing so, Shawn asks,

…shouldn't we be talking about the importance of maintaining the sanctity of such a network, and even thinking through how to get more secure, BlackBerry devices in the hands of civil society advocates and leaders in the Middle East? Or would such a strategy backfire, similar to the way U.S. arms sales to mujahidin during the Cold War continue to thwart American policy in Afghanistan today? …

But what would a world with ubiquitous secure, mobile communications actually look like? Would democracy and civil society flourish, or would hateful and violent groups be better able to organize and plan their terrorizing of society?

While I disagree with Shawn’s characterization of Wikileaks in his article as an organization “whose primary mission is to enhance democratic deliberations and accountability through transparency”, his points about the tension between the freedom and security of information exchange are valuable fodder for a serious discussion on the issue.

Courtesy of Bruce Gregory, Professor of Media and Public Affairs, George Washington University.

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome. 
Bruce Gregory
Adjunct Professor
George Washington University / Georgetown University

As Americans, we are detached from our history. True, remaining anchored to the past can hold back progress, understanding what came before and thus the trajectory of past activities that shape today is helpful. As the saying goes, those who fail to grasp history are doomed to repeat it.

Understanding the context of public diplomacy, the institutions, and methods is important. For too many, public diplomacy began in the 1980s when the beginning of recent memory. At a 2009 conference organized by Doug Wilson, now the Assistant Secretary of Defense for Public Affairs, I sat on a “scene setting” panel with Harriet Fulbright, widow of the late Senator Fulbright, Len Baldyga, former Director of the Office of European Affairs of USIA, Barry Fulton, former Associate Director of USIA, and moderated by Bob Coonrod, former deputy director of VOA and former president and CEO for the Corporation of Public Broadcasting. (I still don’t know why I was on this panel of luminaries.) Each person told a terrific example of public diplomacy. My job was to wrap it up, so I did. I realized there was a common theme: at one time we prioritized the resources (people, money, and “things”) to identify and engage the right audiences.

A U.S. “Legacy of Waste” in Iraq, by Liz Sly, Los Angeles Times, documents the culmination of seven years of failed public diplomacy:

As U.S. combat operations officially end this week and Washington's reconstruction effort winds up, Iraqis complain that America is leaving little behind to show for an investment that President Bush promised in 2003 would parallel the post- World War II Marshall Plan in its scope and accomplishments. …

A power plant in southern Baghdad is operating at 50% capacity because it wasn't designed to withstand Iraq's searing temperatures. …

Baban said the Iraqi government has taken on only 300 of the 1,500 reconstruction projects handed over so far by the U.S. The rest have been "put on the shelf," he said, because they are too shoddy to continue, aren't needed, or are incomplete and lack the documentation such as plans and contracts that the Iraqis would need to finish them. …

The $32.5-million cost of a sewage treatment facility for the war-ravaged city of Fallouja, begun in 2005 by the U.S. military, has mushroomed to $104 million, and will now reach only 4,300 homes instead of the 24,500 originally envisioned, if it ever reaches any homes at all. Although the treatment plant is almost complete, the contract did not include a pipeline to connect the plant to the town.

"I asked the Americans, what is the benefit of building such a project without building the pipeline?" said Fallouja's council head, Hamid Ahmed Hashem.

Iraqis marvel at the price tag attached to many of the ventures. The 94-bed Children's Hospital in Basra, launched with much fanfare by then-First Lady Laura Bush in 2004, was originally pegged for completion in 2005 at a cost of $37 million. It remains unfinished, and the cost has spiraled to $171 million, $110 million of which was provided by U.S. taxpayers. …

Successes tend to have been simpler in scope and smaller in scale. Several Baghdad parks renovated by the U.S. military for about $2 million apiece are jammed with people every day, as is a swimming pool in Sadr City. Micro-grants to shopkeepers of a few thousand dollars each helped regenerate the economy in Baghdad after the U.S. troop buildup in 2007 tamped down violence.

While functionally this development aid was generally outside the bureaucratic institutions of public diplomacy – from the Under Secretary for Public Diplomacy and Public Affairs to the public diplomacy desks of the geographic bureaus and the Embassy. In fact, we know from the records, including Bremer’s stunning account of the early years in Iraq, that the various offices and desks of public diplomacy had little to no input into the development programming and monitoring. Regardless, public diplomacy is not defined by whether a specific bureaucracy is involved or not: these acts, which did not meet our promises, shaped perceptions and attitudes in the “last three feet” of engagement with local and global audiences, as well as gave ammunition to our adversaries in the struggle for minds and wills.

This was nothing like the Marshall Plan – and despite the rhetoric, it was never going to be like the Marshall Plan because the fundamentals of the European Recovery Program were completely lost on America’s leaders (which is slightly ironic considering the number of Soviet experts… then again, they were focused on the latter part of the Cold War, not the first half when the struggle for minds and wills actually meant something).

See also:

• NPR’s Following the Reconstruction Money in Iraq

I have been in many discussions over the past few weeks concerning DoD's efforts at "Strategic Communication." In one discussion I was asked, "just what is 'strategic communication' and why can't DoD get a handle on it?"

A fair question and one I've heard often. I thought it time to put this down in print. "Strategic Communication" is the deliberate application of information and boils down to: Who do I need to know What, Why do I need them to know it, When do I need them to know it, Where are they, and How do I reach them. A relatively simple task that scales with the complexity of the goal you are planning to achieve. It is also a matter of situational awareness as a friend of mine pointed out, "As I reflected on our discussion, I thought about my old commander, Maj. Gen. John H. Admire, Commander of the First Marine Division, and his saying for good situational awareness. He told us to ask ourselves, 'What do I know? Who needs to know? and Have I told them?'"

On Friday, August 20, I participated in an off the record conversation with five of the new members of the Broadcasting Board of Governors. Joining me were Kristin Lord of CNAS and and Paul Foldi of the Senate Foreign Relations Committee. We met to discuss the status and future of U.S. Government broadcasting. While I cannot get into details, it was clear the Board is very interested in moving quickly to take advantage of clean start, a reset of sorts, for the Board and endeavor to make well-informed decisions to support smart, strategic requirements.

Too little is known in the US about the history of Afghanistan. History is something Americans tend to ignore, often to our detriment. We forget our history and ignore the history of others. Precedence is, in the American mind, reserved only for the law and not to the shaping perceptions or forming public opinion. This is a defect in our approach to global affairs. Such is the case with Afghanistan, where we failed to grasp (and ignored sage advice on) the impact of history on modern events.

Enter The Great Game: Afghanistan, an epic 3-part play (nine hours total) from the UK’s Tricycle Theatre, which explores the “culture and history of Afghanistan since Western involvement in 1842 to the present day.” This play begins its US tour in Washington, DC, next month. It then goes to Minneapolis, San Francisco, and New York. (Why no Los Angeles date? SF does not count.) Interestingly, and perhaps not surprisingly, the US tour is sponsored by the British Council in an example of cultural diplomacy.

Information Operations: The New Frontier in Full-Spectrum Warfare is a continuing education course taught by Chris Paul through the Organizational Effectiveness Institute. It will be held September 20-21 in Washington, DC. From the course description:

Information Operations (IO), as currently practiced by the U.S. Military, encompass a broad range of capabilities designed to inform, influence, persuade, or deceive target audiences, and a collection of technical capabilities focused on impacting systems for storing or transmitting information. Formally, IO capabilities include Psychological Operations, Electronic Warfare,Computer Network Operations, Operations Security, and Military Deception. The relationships between the IO capabilities and other activities including conventional military operations, related and supporting capabilities, and strategic communication are not always well understood, nor are they optimally organized for specific undertakings. This class explores these relationships and presents clear definitions for all the elements as they appear in the formal doctrine, and as they function in practice. The implications of the different approaches are discussed in depth.

You will benefit by enhancing your understanding of the:

• History and evolution of IO and its component capabilities.
• Practice and the potential of IO capabilities.
• Ways to organize IO and how these impact relationships between capabilities and operational effectiveness.
• Power of information for influence in pursuit of campaign objectives.
• Efforts related to IO, such as public affairs, strategic communication, and public diplomacy.

The course outline and online registration is available here.

Chris Paul is Full Social Scientist at the RAND Corporation, frequent contributor to MountainRunner, colleague, and author of the textbook Information Operations: Doctrine and Practice.

Written by Lisa Retterath of the Alliance for International Education and Cultural Exchange, where this post originally appeared.

In a recent Huffington Post article, 17-year old Maad Sharaf shares his thoughts about how a year abroad in the United States through the Youth Exchange and Study (YES) program has changed his life. Originally from Aden in the Republic of Yemen, Sharaf came to Whitefish Bay, Wisconsin, where he quickly learned that the image he had gotten about the United States, based mainly on media coverage in Yemen, did not correspond to reality:

"I thought America was all about huge buildings, exciting places, drunken people everywhere and going to war with every country. That was what we saw every day on television and in American movies. Unfortunately, we never saw the nice things about it or the very respectful people."

Sharaf also had to learn that many Americans had negative images of Yemen and the Muslim world in general that they, too, ascribed to the media. When realizing this, he felt he had to become active:

"It was then that I decided I was responsible for teaching the American people in my community who we (Muslims) are as real people, and showing them that we are not the bad people they see in the news. I felt like I was not only representing Yemen, but also the Middle East and all the Islamic countries in the world."

As Sharaf explains, he never got over the culture shock entirely but nevertheless considers his travel to the U.S. to have changed his life for the better. He discovered "that the best way to reflect a good image of your country, your family and your religion to people who don't have any idea about where you are coming from is to be who you really are, wherever you are."

Last month, China hosted an event for Information Ministers from twenty developing countries titled "Actively Guiding Public Opinion and Building up Sound National Image." According to Sierra Leone News:

The workshop focused on the cooperation and development between the Chinese and foreign media and information department encompassing political, economic, cultural and social aspects.

Participants raised grave concern about the negative media coverage given to developing countries despite efforts of these countries to match up with modern standards.

The Secretary General of the Information office in China, Mr. Feng Xwang said the western media controls the voice of news report thereby failing to report on the social life of the people.  He said Africa, Asia and South America should join forces with China to strengthen their media landscape and bring new opportunities to the media sector.

Vice Minister of the Information Office in Beijing, China, Professor Wang Zhong Wei in his presentation threw light on the rapid development of the Chinese media industry over the last three decades. He said that their media industry has become dynamic, best structured in terms of content and diversity. He said the Chinese information office is ready to embrace collaboration with other media organizations in developing countries to assist in the re-branding of developing nations.

In her contribution, Sierra Leone Deputy Information and Communication Minister suggested the establishment of an African Radio and Television station that would help tell the stories of developing countries better.

[Deputy Information of Information] Madam Saidata Sesay informed her colleagues that her government has recently transformed the then only government mouth piece radio and TV station to a public corporation in the interest of good governance. She appealed to the Chinese Information Office to reactivate the Sierra Leone News Agency (SLENA)  and to assist in the establishment of a media center which she believed would enhance media development and capacity building in that profession.

Earlier this year, the British Council co-hosted an event in Brussels with Security Defence Agenda and NATO to discuss how "cultural" projects facilitate dialogue between groups, play a part in preventing conflict, healing post-conflict wounds, and potentially avoid conflicts based on misunderstand or mistrust. The video below are the highlights from this conference that I attended. It includes a post-event interview with British Council Chief Executive Martin Davidson.

I strongly recommend it to those interested in creating and supporting culture-based engagement pathways that to some may be "alternative" but are ultimately fundamental. One cannot hope to successfully engage in a struggle of minds and wills if one does not understand or empower the actors or their solutions to their circumstances.

See also:

• The Role of Cultural Relations in Conflict Prevention and Resolution from 24 March 2010.

You've seen Did You Know 4.0, the update to Shift Happens that focuses on the changing media landscape, including convergence and technology. The convergence readers of this blog will appreciate is what I call "Now Media": the reality that information influences, not platforms. Information is increasingly platform independent and platform jumping. Each mode of consumption will have certain advantages and disadvantages over other modes. Further, the consumption channel may not be the same as the delivery channel. This all conspires against the antiquated terms "new media" and "old media" that describe the conflict of broadcast/print and the Internet. As I often ask in my presentations, seminars, and classes: When you or your principal speaks to the BBC or The New York Times, do you specify the comments are only for the broadcast or print edition? Is the Associated Press new media when you get it via Yahoo and old media when you read it in The Washington Post?

Although it is not always the "last three feet" between an event and a consumer (which may or may not be the media itself), the Internet is instrumental in how information is distributed, modified, and consumed. This latest video entitled "The State of the Internet" by Jess3 compliments Did You Know by focusing on the "master" medium and online social networking.

See also:

• MountainRunner Institute periodically hosts Now Media seminars (and soon workshops). These events ground participants in the opportunities and threats in the modern information and physical environment of global communication and dynamic 'diasporas' (what I call "hyphens to commas"). In February and June, we convened a seminar in Washington, DC (http://nowmedia.eventbrite.com). In August, we convened a seminar in the San Antonio area. In October, we'll hold it in Atlanta and we're planning another event, location TBD. Email me for more information. An information page will be available soon.

The Brookings Institute’s P.W. Singer published an interesting read on the “idea factories” of DC.

Factories to Call Our Own: How to understand Washington’s ideas industry

…“At its best, a think tank contributes to a better world,” says Richard Danzig, a former Secretary of the Navy who has served on the boards of the Center for Strategic and Budgetary Assessments, the Rand Corporation, and Public Agenda and is now chairman of the Center for a New American Security. “It does this by sponsoring thought, research, and dialogue. Optimally, it provides support, time, and space to the privileged few who populate it so that they think more deeply, more broadly, and more soundly than the prevailing wisdom.”

Think tanks can approach a tough policy problem without the time pressures government officials face. As Shawn Brimley, a Pentagon strategist who works in the Office of the Secretary of Defense, says, think tanks “help the government overcome the tyranny of the in box by providing good analysis on long-term strategic problems.” …

The broader globalization question for think tanks here may be simpler—and more worrisome. Washington may have been the origin and center of think tanks for the last century, but no industry stays the same forever. Indeed, the 2009 Global Think-Tank Summit wasn’t held inside the Beltway—it was in Beijing. Could what happened to America’s manufacturing industry also one day befall Washington’s ideas industry?

Read Peter’s whole article at the Washingtonian or at Brookings.

See also:

• The Think Tank is Dead by Mike Tanji (234kb PDF)
• Salaries of Top Think Tank Leaders at ThinkTanked
• MountainRunner INstitute 

From PR Newswire:

New Sunday Show Arrives in D.C. -- Ideas in Action With Jim Glassman Debuts in Washington, D.C. September 5, 2010.

A new show joins Washington's Sunday morning line-up when Ideas in Action with Jim Glassman, a weekly public policy series on ideas and their consequences, launches in the Washington D.C. television market on Sunday, September 5, 2010. The show will air on two public television stations. Howard University Television (WHUT Channel 32) will air the program at 9:30 a.m. and Maryland Public Television (MPT) will air the series at 8:30 a.m. on Sunday mornings.

Good thing he’s no longer the Under Secretary of State for Public Diplomacy and Public Affairs otherwise this domestic communication may be illegal (see bottom of this post).

On March 30, 1949, in its first semi-annual report by the US Advisory Commission on Information, the predecessor to today's Advisory Commission on Public Diplomacy, recommended an "immediate and broad expansion of the world-wide information program being conducted by the State Department, including the activities of the Voice of America."

A realistic approach requires that we provide a budget better balanced between the three-pronged program of military, economic and information policy. A budget which contemplates $15,000,000,000 for military, $5,000,000,000 for economic and only $36,000,000 for information and educational services, does not provide an effective tool for cleaning out the Augean Stables of international confusion and misunderstanding. ...

It is in the information field that we meet the rival forces head on. The Soviet
Union places by all odds its heaviest reliance on 'propaganda' spending enormous sums, and using its best and most imaginative brains. Other governments are
acutely conscious of the importance of information programs and are spending more in proportion to their capacities than is the United States in telling its story abroad. ...

There is a great need for additional regional offices and branch libraries to be established outside the capital cities. The dissemination of American private media abroad is primarily and essentially an informational activity and the responsibility and
funds for this activity should be placed with the Department of State, and the activities should not be limited to the countries receiving aid under the European
Recovery Act.

By Ali Fisher

The now familiar story of the release of documents by Wikileaks and reported by the New York Times, The Guardian and Der Spiegel has been analysed from numerous angles considering potential impact on reputation and the relationship between digital and the more traditional print media.

The experience of Wikileaks has much in common with those engaged in Public Diplomacy and seeking to measure their attempts to disperse information on specific issues. Examining Wikileaks provides a case study of an attempt to map a network of influence and identify key nodes within that network.

The first step is to establish a baseline, which this post will cover, using data from June (prior to the release of documents). The increasing notoriety of Wikileaks during June was paralleled by increasing problems including the degradation and eventual collapse of the secure submission process, as reported by Ryan Singel. These technical issues and time spent dealing with the ripple effect from the arrest of Bradley Manning had the potential to interfere with the core work of Wikileaks ensuring information can reach a public audience.

Strategic Communication & Influence Operations: Do We Really Get It? by Dr Lee Rowland  & Cdr Steve Tatham, RN. published at Small Wars Journal.

The last 2-3 years have seen an explosion in interest in the application of influence as a tool for achieving military objectives. This is not new, the military have always sought to exert influence - albeit at times unwittingly. However, two significant events have brought the issue to further prominence - the publication of JDP3-40 and the deployment of 52 Brigade to Helmand Province in 2007/8. This article does not intend to debate either in any detail - a quick search of inter and intra nets will provide plenty of information for the curious reader - but there are two issues worthy of slightly more discussion.

The first concerns 52 Brigade's deployment. When Brigadier Andrew Mackay led 52 Brigade to Helmand Province2 he did so having examined previous kinetic based deployments and concluded that these, for various reasons, had not achieved the effects that he envisaged for his mission. For him the consent of the population was utterly key and would not, nor could it, be achieved by hard power alone or even with hard power primacy; as he developed his operational design he felt frustrated that existing doctrine did not adequately prepare him to operate within the influence arena. The second is that Andrew Mackay subsequently became one of the driving forces behind JDP3-40 and in particular the forceful articulation of the 'centrality' of influence. However, the 'how to do it' guidance still lags behind the emphasis on and enthusiasm for, its use. ...

This paper seeks to provide greater clarity in two key areas - Target Audience Analysis (TAA) and Measurements of Effectiveness (MOE). ...

Influence has become the 'must have' accessory for the battlefield. Good. But think at how difficult it is to influence, say, your teenage kids, into a particular course of action. You know them. They have grown up in your house. You know the groups they belong to, their interests, their likes and dislikes. Yet as every parent knows influencing a 16 year old into a particular course of action can be difficult. Now apply this thinking to an Afghan whom you do not know, who has grown up in a completely different culture with different values and beliefs anchored in a wholly different world from our own. You want to influence them? Wow! This is hard stuff to do and whilst the UK's capability and understanding has leapt forward in the last couple of years there is still much work to do - particularly in the reinforcement of TAA and understanding MOE. Above all else doctrine needs to manage expectations.

See also:

• GAO and US Advisory Commission on Public Diplomacy discuss evaluation tools
• Psychological Operations by another name are sweeter by Chris Paul

From DipNote, the State Department's domestic-facing blog, by Rick Snelsire, Spokesperson at U.S. Embassy Islamabad.

Josh Rogin posts at The Cable that the Smith-Mundt Act came up in the Tuesday public affairs briefing at the State Department. Josh's summary is a better read than the transcript:

From November 14, 2009, in The Washington Post by Maija Palmer and Amy-Kazmin: “A rush to learn English by cell: More than 300,000 Bangladeshis sign up for new phone service”