Diplomacy’s Public Dimension: Books, Articles, Websites #102

August 2, 2020

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome. 

Bruce Gregory
Institute for Public Diplomacy and Global Communication
George Washington University
BGregory@gwu.edu
http://ipdgc.gwu.edu/bruce-gregorys-resources-diplomacys-public-dimension

Continue reading “Diplomacy’s Public Dimension: Books, Articles, Websites #102

Diplomacy’s Public Dimension: Books, Articles, Websites #100

March 5, 2020

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome. 

Bruce Gregory
Institute for Public Diplomacy and Global Communication
George Washington University
BGregory@gwu.edu
http://ipdgc.gwu.edu/bruce-gregorys-resources-diplomacys-public-dimension

Continue reading “Diplomacy’s Public Dimension: Books, Articles, Websites #100

The Under Secretary for Public Diplomacy and Public Affairs: an updated incumbency chart and some background

The Under Secretary for Public Diplomacy and Public Affairs was created in 1999 to lead the State Department’s existing public affairs operations and the reintegration of most of the global public affairs activities previously based in the department. These global activities had been removed in 1953 and rebranded in the late 1960s as “public diplomacy.” (Edmund Gullion is often credited with this rebranding, but proper attribution should go to Rep. Dante Fascell (D-FL), but that’s for another post.)

Since the office was established and the first Under Secretary was sworn-in on October 1, 1999, the office has been vacant 36% of the time. To be more precise, the office has been “unencumbered” with a confirmed Under Secretary for 35.8% of the days since October 1, 1999, with an average gap between appointments of 289 days (over 9.5 months). In December 2011, the Advisory Commission on Public Diplomacy released a report about this vacancy issue (at the time, I served as the Executive Director of the commission) and the next month I published a less restrained commentary on the topic, R we there yet? A look at the Under Secretary for Public Diplomacy (and Public Affairs). Above is an updated chart showing the tenure and vacancies of the office as of August 26, 2019.

Continue reading “The Under Secretary for Public Diplomacy and Public Affairs: an updated incumbency chart and some background

Diplomacy’s Public Dimension: Books, Articles, Websites #94

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome. 

Bruce Gregory
Institute for Public Diplomacy and Global Communication
George Washington University
BGregory@gwu.edu
http://ipdgc.gwu.edu/bruce-gregorys-resources-diplomacys-public-dimension

Continue reading “Diplomacy’s Public Dimension: Books, Articles, Websites #94

Diplomacy’s Public Dimension: Books, Articles, Websites #93

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome. 

Bruce Gregory
Institute for Public Diplomacy and Global Communication
George Washington University
BGregory@gwu.edu
https://smpa.gwu.edu/bruce-gregory
http://ipdgc.gwu.edu/bruce-gregorys-resources-diplomacys-public-dimension

Continue reading “Diplomacy’s Public Dimension: Books, Articles, Websites #93

A Strategic Perspective on “Information Warfare” & “Counter-Propaganda”

On Wednesday, March 15, 2017, the Emerging Threats & Capabilities subcommittee of the House Armed Services Committee convened a hearing entitled “Crafting an Info Warfare & Counter-Propaganda Strategy for the Emerging Security Environment .”

I recommed watching the worthwhile conversation. Below are my prepared remarks given at the top of the hearing.

Continue reading “A Strategic Perspective on “Information Warfare” & “Counter-Propaganda”

When do we start the honest debate over the Smith-Mundt Modernization Act?

Sardonic? Ironic? Satire? Which word best fits the the lack of serious debate over the Smith-Mundt Modernization Act and the realities for which public diplomacy and international broadcasting are required and operate? See my post at the Public Diplomacy Council about this. 

What is it about U.S. public diplomacy that we must hide it from Americans? Is it so abhorrent that it would embarrass the taxpayer, upset the Congress (which has surprisingly little additional insight on the details of public diplomacy), or upend our democracy? Of our international broadcasting, such as the Voice of America, do we fear the content to be so persuasive and compelling that we dare not permit the American media, academia, nor the Congress, let alone the mere layperson, to have the right over oversight to hold accountable their government? [Read the rest here]

Also, see Josh Rogin’s Much ado about State Department ‘propaganda’.

Neuroscience and Social Conflict: Identifying New Approaches for the 21st Century

What if you put neuroscientists, social scientists, conflict resolution experts, and diplomats together in a room? Is there something to the “human dimension” of conflict that the science of the brain can inform the art of conflict resolution and mitigation? The Project on Justice in Times of Transition, in partnership with the SaxeLab at MIT, launched the initiative “Neuroscience and Social Conflict: Identifying New Approaches for the 21st Century” to find out.
The first meeting was February 9-11, 2012, at MIT in Boston. PJTT and SaxeLab brought together a high-level group of experienced leaders from the Middle East, South Africa, Northern Ireland, and Central America with conflict conflict resolution experts, social psychologists, and leading neuroscientists to survey the latest findings in neuroscience and brain research to brainstorm and exchange ideas for addressing conflict.

I attended the February meeting and it was an eye-opening few days that started early and continued over dinner into the night. The presentations were honest, devoid of grandiose assertions of magic bullets, and each were followed by collegial discussions fueled by fresh questions and ideas.

Rebecca Saxe, the Director of SaxeLab, highlighted some of the general assumptions most scientists looking at conflict and conflict resolution share:

  • People respond to conflict as human beings and there is some generalized experience that can be captured
  • Behaviors can reflect emotions, associations, norms, and narratives that are not accessible through cognition or introspection
  • People resist changing their minds and simple persuasion is almost never sufficient to make them change

The science presentations shared research on how particular parts of the brain were involved with specific behavior and emotions, such as fear. Discussions included the role of humiliation in perpetuating war, motivations for “prosocial” and empathetic behavior, group norms, among others.

The acknowledged drawback of some of the existing scientific research is the “normal” person for much of the brain imaging is an MIT student, which all acknowledged is not a true representation. The scientists were eager for advice on how to modify their experiments to test on relevant questions, topics, and people.

The first meeting left all of the participants more interested than when the meeting started. Follow up ideas include:

  • Convening a second meeting to inventory key areas of research relevant to conflict resolution
  • Studying specific conflict resolution approaches to test assumptions underlying various established methodologies
  • Exposing leading neuroscientists to active conflict resolution and negotiation situations
  • Generate opportunities for concrete research on perpetrators of violence who have been de-radicalized [see Google Ideas’ “Formers” project]
  • Evaluating the impact of social media-based public diplomacy efforts
  • Create a multi-disciplinary study and research program that investigates core questions related to conflict resolution

This effort continues with a working group, which I am a part of, to help guide the initiative forward. The working group includes:

  • Matt Armstrong, former Executive Director, U.S. Advisory Commission on Public Diplomacy
  • Eileen Babbitt, Fletcher School of Law and Public Diplomacy, Tufts University
  • Dan Batson, Professor of Social Psychology, Kansas University
  • Kim Brizzolara, feature film and documentary producer
  • Emile Bruneau, Researcher, SaxeLab, MIT
  • Betsy Levy Paluck, Professor of Psychology, Princeton University
  • Mohammed Milad, Massachusetts General Hospital, Department of Psychiatry
  • Tim Phillips, Co-founder, Project on Justice in Times of Transition
  • Lee Ross, Professor of Psychology, Stanford University
  • Rebecca Saxe, Professor Cognitive Neuroscience; Director, SaxeLab, MIT
  • Gary Slutkin, Executive Director, CeaseFire
  • Jessica Stern, former member of President Clinton’s National Security Council staff

There is more to come on this subject.

Your thoughts?

Visual Propaganda: a cross-disciplinary conference on the influence of images

It has long been said that a picture is worth a thousand words, but what words to which people? The pixels or streaks of paint of an image is the only commonality shared by different audiences. The context in which they are received and interpreted matters. Beyond the intended framing, including words or other images, personal and shared history, language, current or developing narratives, and other inputs, both direct and indirect, all matter in the impact of a picture.

On March 16, 2012, Georgia State University, in conjunction with the Strategic Studies Institute at the U.S. Army War College, convened a conference entitled Visual Propaganda and Online Radicalization.  This public event followed two days of working meetings between the conference’s speakers and others from a variety of disciplines to better understand the role of images, still and moving, in recruiting, radicalizing, and mobilizing support. Also discussed was the possibility of over-analyzing images.

Conference day presentations are available here. Speakers included David Perlmutter, Scott Ruston, Anne Stenersen, Carol Winkler, Hussein Amin, Saeid Belkasim, Cori Dauber, Doug Jordan, Jad Melki, Shawn Powers, and me, Matt Armstrong.

My presentation was “Now Media, Identity, & the Marketplace for Loyalty.” Video of my part of the conference, which was a quick 15min, is here. This presentation will be more fleshed out elsewhere, including a book chapter Shawn Powers and I are writing presently named “From Nation-State to Nations-State: Conceptualizing Radicalization in the Marketplace for Loyalties.”

In the case of over-analysis, there was an interesting discussion on the use of fancy Islamic calligraphy in logos or brands of insurgent or terrorist groups. The meaning of these texts were analyzed but elder native Arab speakers from and living in the Middle East dismissed some of the conclusions. The contention was the youth cannot read the script or don’t bother to read it. The result is the calligraphy is better interpreted as a picture rather than text. The meaning is derived from the appearance of the image framing the logo as religious, Arab, or something else based on its similarity to other script, or all of the above.

The product of the working meetings will be book from the Strategic Studies Institute on visual propaganda.

Thank you, Mom (from P&G)

If you have not seen the Proctor & Gamble marketing campaign entitled “Thank you, Mom“, you really should. An Olympic Partner for London 2012, the campaign will run for these last 100 days before the start of the summer games.  It is the largest campaign in P&G’s 174-year history.
The campaign launched with the digital release of the short film “Best Job,” a moving celebration of mom’s raising great kids and Olympians, according to a press release. The video was shot on four continents with local actors and athletes from each location — London, Rio de Janeiro, Los Angeles and Beijing — and will be found online, across social media, TV, and print.*

How might the State Department produce similar vignettes that could translate policy initiatives including women’s issues, empowering young people, and other democracy and civil society issues?

The Bureau of International Information Programs has both the technical capacity, including a HD studio and post production suite, and the creative capacity. Madison Avenue agencies (both literal and figurative) would be willing to help, as private discussions have raised and previous efforts demonstrate. This partnership would not be unusual as there is established, if perhaps forgotten, precedent that extends at least to 1951, before the USIA was established, in the form of both formal and informal advisory relationships.

Such cross-cultural outreach like this P&G campaign that supports and praises moms would likely enjoy the support of senior leadership in DC and the field. It would likely have traction with Ambassador moms and Ambassador wives. The vignettes would have a ready audience to the growing number of Facebook friends of the various State Department sites, many of which need content.

What do you think?

*Does this make the ad “old media” or “new media”? Try “now media”…

The Seven Habits of Highly Successful Under Secretaries

By Brian Carlson
The following originally appeared at the Public Diplomacy Council and is republished here with permission.  

Tara Sonenshine was confirmed Thursday night by the Senate, and she will probably take office officially early this week.  (She can be sworn in privately by some current official and begin work, even as a more formal ceremony is planned for a few weeks hence.)

It is a new beginning down at Foggy Bottom.  Tara becomes only the seventh Under Secretary for Public Diplomacy and Public Affairs since the job was created upon the merger of USIA into the Department in 1999.

It is a propitious time to consider what habits lead to  success at the State Department, as well as what experience teaches about being the nation’s Olympic spear-catcher when they think we’re being out-communicated by some guy in a cave.  Here are a few suggestions for how to succeed at this job, all gathered from my time working directly with five of the six previous Under Secretaries.  (I had no contact with Margaret Tutwiler.)

Continue reading “The Seven Habits of Highly Successful Under Secretaries

Winning Hearts and Minds in the Information Age at ISA

There will be a healthy (and impressive) number of panels and roundtables at next week’s Annual Convention for the International Studies Association (ISA) in San Diego.  These include: Understanding Public Diplomacy in Different Contexts: Issues of Culture, Science and Power;  Public Diplomacy 2.0; Public Diplomacy and New Media in the Information Age; and others.

I’ll be at ISA Sunday through Tuesday.  Besides attending various panels, I will be the discussant for one, “Winning Hearts an Minds in the Information Age.”  This panel starts at 8:15a Tuesday, April 3, in the Hospitality Suite #1501.  About the panel:

In the new information environment world leaders are finding that they must communicate—effectively—with multiple audiences. This panel considers the range of approaches governments are using to meet this public diplomacy imperative as well as the diverse objectives behind these efforts. Hayden provides a comparative framework for analyzing how various power mechanisms are adapted to fit specific strategic requirements. Hanson focuses on one particular new approach, the use of social media, of one country, India. The main target audiences are youth at home and abroad, and the primary objective is to provide vehicle for Indian soft power. Corman focuses on changes in the information and communication environment that require a reconceptualization of public diplomacy and a reformulation of policies. Finally, Cull considers emerging trends and provides recommendations for the conduct of public diplomacy in the new information environment.

The panel chair is Robin Brown (PD Networks). The panel discussant is your author.  The panelists are:

  • Emily Metzgar: Building a Public Diplomacy Network: One JET at a Time
  • Craig Hayden: Audience, Mechanism, and Objective: A Comparative Framework for Soft Power Analysis
  • Betty Hanson: India Would Like to Be Your Friend: New Initiatives in Indian Public Diplomacy
  • Steve Corman: New Concepts of Audience for Public Diplomacy in the Information Age
  • Nick Cull: The Future: Tracking Forward Trends in Strategic Communication and Public Diplomacy

If you’re there, stop by.

To single one of the many fine discussions that will take place, “Public Diplomacy and Power: To What End?” should be interesting.  Phil Seib chairs a discussion with Kathy Fitzpatrick, Ali Fisher, and Craig Hayden.  Scene settings questions include:

  • If public diplomacy is viewed as an extension of power over others, then how does relationship building fit within such a construct?
  • What does power mean in a collaborative public diplomacy context?
  • What influence does the relative power of nation-states (or other international actors) have on cross-border relationship building?
  • What moral aspects should be considered in discussions of power in public diplomacy?
  • Do links between public diplomacy and power define (or mask) public diplomacy’s purpose and value to nations and other international actors, as well as to global society?

See alsoDebating the Theory vs Practice of Public Diplomacy

Congratulations Tara Sonenshine! confirmed to be Under Secretary of State for Public Diplomacy and Public Affairs

Tara Sonenshine (USIP)
Tara Sonenshine (USIP)

Congratulations to Tara Sonenshine, who was confirmed this evening to be Under Secretary of State for Public Diplomacy and Public Affairs!
Also confirmed was Mike Hammer as Assistant Secretary of State for Public Affairs (finally dropping “Acting” from his title).

Below is a list of all State Department.

  • Michael A. Hammer to be Assistant Secretary of State (Public Affairs)
  • Anne Claire Richard, of New York, to be an Assistant Secretary of State
  • Tara D. Sonenshine, of Maryland, to be Under Secretary of State for Public Diplomacy, vice Judith A. McHale.
  • Robert E. Whitehead, of Florida, a Career Member of the Senior Foreign Service, Class of Minister-Counselor, to be Ambassador Extraordinary and Plenipotentiary of the United States of America to the Togolese Republic.
  • Larry Leon Palmer, of Georgia to be Ambassador Extraordinary and Plenipotentiary of the United States of America to Barbados, and to serve concurrently and without additional compensation as Ambassador Extraordinary and Plenipotentiary of the United States of America to St. Kitts and Nevis, Saint Lucia, Antigua and Barbuda, the Commonwealth of Dominica, Grenada, and Saint Vincent and the Grenadines.
  • Jonathan Don Farrar, of California to be Ambassador Extraordinary and Plenipotentiary of the United States of America to the Republic of Panama.
  • Phyllis Marie Powers, of Virginia to be Ambassador Extraordinary and Plenipotentiary of the United States of America to Republic of Nicaragua.
  • Nancy J. Powell, of Iowa, a Career Member of the Senior Foreign Service, Personal Rank of Career Ambassador, to be Ambassador Extraordinary and Plenipotentiary of the United States of America to India.
  • Frederick D. Barton, of Maine, to be an Assistant Secretary of State (Conflict and Stabilization Operations), vice Bradford R. Higgins.

For Tara, getting started requires waiting for the President to attest (certify) the confirmation, then swearing in (mostly like at the Department, possibly by Secretary Clinton but possibly Under Secretary Kennedy, unless she has a specific individual in mind), and then she’s off and running.  She could start as early as Monday but Tuesday may be more likely.  It largely depends on the White House’s ability to turn around the certification and get it to State.

Congratulations also goes to State’s public diplomacy, including the people, bureaucracy, the practice and the supporters.  Having a strong leader like Tara confirmed for the job is long overdue.  

American Avatar: The United States in the Global Imagination

One of the most important public diplomacy books you have never heard of is American Avatar: The United States in the Global Imagination by Barry Sanders.  An adjunct professor of Communications Studies at UCLA, an international corporate lawyer, President of the Board of Commissioners of the City of Los Angeles Department of Recreation and Parks, Barry provides a unique, fascinating, and worthwhile exploration of the opportunities and risks of American global engagement.

In American Avatar, Barry looks at narratives, their foundations and  trajectories.  “Now more than ever,” Barry writes, “foreign views of the United States also affects its national security.”

As a panelist at the November 2011 meeting of the U.S. Advisory Commission on Public Diplomacy, Barry explained that stories at the heart of everything: the study and practice of law, movies, group membership, and more.

Barry was in DC to discuss his book earlier this month.  Watch this meeting and read a discussion here.

I recommend Barry’s book for students and practitioners of strategic communication and public diplomacy.

A Call to Action on Public Diplomacy

The Smart Power “Equalizer” by Matt Armstrong

Guest Post By Morris “Bud” Jacobs

The mission of public diplomacy is generally described as seeking to “understand, engage, inform and influence” foreign publics and elites in support of national policy objectives. Public diplomacy has been practiced, in one form or another, for a long time – think Benjamin Franklin in France, charming the nobility to garner support for the American colonies in their struggle for independence. Its modern origins include the first broadcast of the Voice of America in February 1942 (VOA celebrates its 70th anniversary this spring) and the establishment of the Office of War Information in June of that year.  Continue reading “A Call to Action on Public Diplomacy

The President’s National Framework for Strategic Communication (and Public Diplomacy) for 2012

It should be common knowledge that the “information consequences of policy ought always be taken into account, and the information man ought always to be consulted. This statement from 1951 foreshadowed Eisenhower’s dictum of the next year that “everything we say, everything we do, and everything we fail to say or do will have its impact in other lands.” Words and deeds needed more than just synchronization as public opinion could be leveraged to support the successful conduct of foreign policy.  Continue reading “The President’s National Framework for Strategic Communication (and Public Diplomacy) for 2012

“An inch closer feels like a good mile” – Foreign Relations moves on Tara’s nomination

Tara Sonenshine (Source: USIP)

Today’s business meeting of the Senate Foreign Relations Committee includes Tara Sonenshine, nominee for Under Secretary of State for Public Diplomacy (and Public Affairs).  While perfunctory and the time spent on Tara and her cohort will be measured in single-digit minutes (all the real work is done before the business meeting), it is a major move toward confirmation. Continue reading ““An inch closer feels like a good mile” – Foreign Relations moves on Tara’s nomination

R we to have a new “acting” Under Secretary for Public Diplomacy (and Public Affairs)?

There’s word there will be a new “acting” Under Secretary of State for Public Diplomacy (and Public Affairs) as early as next week.  The current “acting” for R, as it is known at Foggy Bottom, is Assistant Secretary of State for Educational and Cultural Affairs Ann Stock.  I have not heard a single negative comment on Ann’s leadership while the “acting” U/S, except for early concerns she’d pay less attention to ECA.  However, I’ve also heard no complaints about the “acting” leader of ECA in Ann’s “absence,” Principle Deputy Assistant Secretary Adam Ereli.
So what is the reason for replacing Ann? Continue reading “R we to have a new “acting” Under Secretary for Public Diplomacy (and Public Affairs)?