The mission of public diplomacy is generally described as seeking to “understand, engage, inform and influence” foreign publics and elites in support of national policy objectives. Public diplomacy has been practiced, in one form or another, for a long time – think Benjamin Franklin in France, charming the nobility to garner support for the American colonies in their struggle for independence. Its modern origins include the first broadcast of the Voice of America in February 1942 (VOA celebrates its 70th anniversary this spring) and the establishment of the Office of War Information in June of that year. Continue reading “A Call to Action on Public Diplomacy “→
The Broadcasting Board of Governors is presently working toward updating its organization and strategy to meet America’s 21st Century needs. Whether you agree with the suggestions or not, most of the proposed changes remain just that: proposed as they await approval for many of the key changes. The BBG provided a “narrative” but you will have to wait until next month, I’m told, for the detailed plan.
Back in September 2010, I wrote about the “honeymoon” the then-new Board would enjoy. Indeed, after two years without a chairman and with only four members, serving appointments that expired six years earlier, the neglected BBG was due and eager for fresh leadership.
For background, the BBG is the only federal agency run by a committee. The eight governors are appointed by the President, not more than four of whom may be from the same party, and the Secretary of State, who usually delegates his or her Under Secretary of State for Public Affairs and Public Diplomacy as the representative.
These eight are part-time leaders appointed to staggered terms. The purpose was to provide fresh and state-of-the-art advice by top professionals and leaders to the Government.
The staggered and overlapping terms were a bid for continuity and to avoid radical shifts in policy. The wholesale replacement of the Board in June 2010 with eight new members was a refresh that was not supposed to happen, and it was the first time since 2004 that the Board had a full complement.
However, we are now looking at the likely prospect of a wholesale replacement of the board due to term expirations. Is twice in a row a coincidence or an emerging pattern of White House neglect?
I remember coming back to the States a few years ago after a long summer spent with family and friends in India. I felt homesick, tired from the 16 hour flight, and did not want to start school in two weeks but then I was pulled out of my funk when a customs official smiled and said ‘welcome home.’ It was such a simple act but it changed my mood and made me feel as though maybe all those customs officials, even the ones with sour faces, are not so bad after all. Little did I know, I doubt the official recognized this either, that this act is public diplomacy.
Public diplomacy was believed to be a job solely for the state department but it takes more than Foreign Service Officers to do the job well. It is important for every citizen, resident, official, supporter, etc. of a nation to do their best to fairly represent the nation they associate with to a foreign (i.e. those from a nation different than their own) audience. Those working for US Immigration and Customs Enforcement (ICE) are certainly no exception. In fact, they play one of the most important roles in maintaining a positive image of the US because of the opinions and experiences immigrants relay to family and friends back home. These experiences become a part of the composite image/impression that foreigners have of Americans overall; similar to the reasons why an exchange program works to shape an image of America.
The Civilian Response Corps is a group of civilian federal employees who are specially trained and equipped to deploy rapidly to provide reconstruction and stabilization assistance to countries in crisis or emerging from conflict. The Corps leverages the diverse talents, expertise, and technical skills of members from nine federal departments and agencies for conflict prevention and stabilization.
We are diplomats, development specialists, public health officials, law enforcement and corrections officers, engineers, economists, lawyers and others who help fragile states restore stability and rule of law and achieve economic recovery as quickly as possible.
On Tuesday, February 15, 2011, the Broadcasting Board of Governors is sponsoring a three-hour symposium at the Dirksen Senate Office Building entitled The New Media Revolution and U.S. Global Engagement.
Since the abolishment of the United States Information Agency, the State Department has struggled to balance the need of the embassies with what Washington perceived was needed. This challenge has been particularly acute on the Internet where the resulting mix of information and voices can undermine the very purpose and effectiveness of engagement.
On January 28, I spoke with Dawn McCall, Coordinator for the Bureau of International Information Programs (IIP), to discuss the recently announced reorganization of the Bureau. IIP is responsible for developing and disseminating printed material, online information and engagement efforts, and speaker’s programs (a kind of offline engagement using subject matter experts). It is half of the operational capability of the Office of the Under Secretary of State for Public Diplomacy and Public Affairs to engage people outside of the United States.
The Woodrow Wilson International Center for Scholars is convening a non-partisan public diplomacy initiative next week, co-chaired by former Secretary of State Condoleezza Rice and former Secretary of Defense William Perry. The initiative will bring together a broad coalition of high-level experts, practitioners, including members from the corporate and foundation sectors, the think-tank and academic communities, and the Congress, to develop a business plan for the new organization to provide sustained, innovative, and high quality private sector support for US public diplomacy; and identify public and private sources of funding.
The envisioned entity will be non-partisan and transcend Administrations. It will facilitate better coordination and implementation between the government and the private sector while providing the U.S. Government additional capabilities. It “will not encroach” or “undertake the Government’s current [public diplomacy] activities.”
There will be five independent subcommittees under the Business Plan Working Group to be launched at the meeting next week. Matt Armstrong, your blogger and president & founder of the MountainRunner Institute, is a member of this working group.
The subject of government-supported broadcasting has risen out of seemingly nowhere over the past year. Several high quality reports have appeared, including those by Senator Richard Lugar, Shawn Powers, and the Lowy Institute in Australia. Over at Layalina, I put in my nickel on the discussion with regard to the challenge faced by the new leadership of America’s non-military government broadcasting.
There is a new governor in town, eight of them in fact. For the first time in six years, all of the top jobs at the Broadcasting Board of Governors (BBG) are filled. Half of the seats sat empty for up to four years, including the chairmanship for the past two. This fresh beginning provides some breathing room for the BBG, which manages all U.S. government, non-military international broadcasting. The Board is taking this honeymoon seriously: it has already held two meetings and is actively reviewing the state of international broadcasting, before putting its programmatic and managerial stamp on its operations.
I describe in the article the need for the BBG to establish its relevance in today’s competitive information environment of increasingly shallow news, improve relations with Congress, and do its part to empower the U.S. Advisory Commission on Public Diplomacy, a body charged with providing Congress and the American public insights and recommendations on public diplomacy, including government broadcasting.
Read the whole article at Layalina or download it as a PDF.
The US Broadcasting Board of Governors continues to operate with a minimum of members, just enough for a quorum. The Board currently has four members, no chair, each of which continues several years (from over 3 to nearly 6) past their terms expired. Since March 23, 2010, the six of the replacement slate of eight members have been queued up for confirmation. Two of members, Dana Perino and Michael Meehan, were in a holding pattern pending more questions and answers from Senators.
The U.S. Senate has begun its Memorial Day recess without clearing any of the eight nominees to the Broadcasting Board of Governors. Congress resumes June 7, but a debate Friday over 80 of the more than 100 nominees throughout the US government awaiting confirmation on the Senate floor ended with no action taken. Senate Minority Leader Mitch McConnell objected to a motion by Senator Tom Harkin to pass a unanimous consent approval of these 80 nominees. Among them, the largest block of nominees to a single US government oversight body, the BBG, a number of U.S. ambassadors, appointments to the National Labor Relations Board, the Peace Corps, the Tennessee Valley Authority, and several federal district judges. To further complicate matters, as regards the eight BBG nominees, there was no indication on the Senate Executive Calendar that Senator Coburn of Oklahoma had yet lifted his hold on six of them
The BBG is oversees the civilian (non-military) international broadcasting, including but not limited to the Voice of America, Radio Free Asia, Radio Free Europe/Radio Liberty, and others.
Movement on the BBG? from 28 May 2010, includes a link to a questionnaire supposedly sent to Dana Perino by Senator Tom Coburn.
Is the State Department so full of problems today that it requires rebuilding from scratch if there is to be effective civilian leadership of America’s foreign affairs? From the recent report on the dysfunction within the Africa Bureau (which ignored the failure of intra-agency integration), the militarization of foreign aid and situation with USAID, to the continuing problem of the militarization of public diplomacy and strategic communication underlying the question of who represents America to the world, are we seeing more of the iceberg?
If change is necessary, are the Secretary of State’s authorities and leadership enough to push the necessary changes without creating a paralyzing backlash from within? Must change come from Congress in a modern (and more sweeping) version of the Goldwater-Nichols Act (which would beg the question of who would be the modern Goldwater)?
"Understand the difference between public diplomacy and strategic communication. For the former, the audience is outside the geographic territory of the United States. For the latter, the audience is global. Science and Technology solutions do not generally discriminate based on geographic location, nor should they. The domains of strategic communication can not be limited to those with public affairs authority – everyone should be viewed as a strategic communicator." Brilliant. This report has found a way to work around the Smith-Mundt clause prohibiting the domestic dissemination of public diplomacy. Just call it "strategic communication."
Kim’s statement is based on the belief that American public diplomacy is unfit for American audiences because it is a) deceitful, b) illegal influence, or c) damaging to the domestic news market. None of these are valid reasons today.
The Good: President Obama is changing the narrative and directly engaging Muslim communities. The President said America’s relationship with the Muslim world is greater than and will extend beyond defeating Al Qaeda.
The Bad: Marc says there is “disarray in the public diplomacy bureaucracy” and continues to say “Obama has already succeeded at the initial public diplomacy phase of his effort to transform America’s relations with the Muslim world.” The President’s remarkable speech is at best a small sliver of "public diplomacy" not to be confused with the full spectrum of options of engagement through communication, exchange, development, capacity building, health programs, and even countering adversarial messages.
It’s not surprising that books about the wars we are in are so popular, but who would have thought some of the most popular readings would be U.S. Army doctrine? The purpose of doctrine is to provide guidance on how – and often why – to conduct operations. They used to be dry reads but now they are written to be accessible by those both inside and outside the military.
The U.S. Army/Marine Corps Counterinsurgency Field Manual, also known as FM 3-24, did remarkably well. The Army’s recently revised Operations Manual, or FM 3-0, is also popular. However, while FM 3-24 still does reasonably well on Amazon (over a year old and it’s in the top 5,000), the latest addition to the public library is the Stability Operations Manual, or FM 3-07. This is doing very well with apparently more then 250,000 downloads in the last three weeks. The growing popularity of official U.S. military instruction manuals is fascinating. It is likely a factor of both the militarization of our foreign policy and the transition of our Armed Forces to a learning organization that has the wherewithal and desire to understand and adapt to changing conditions.
The resources available to permit the time and manpower to develop these manuals and to reinforce the iterative learning processes is one the rest of Government lacks – save perhaps for the USIP. As a result, there has been a paucity of equivalent material aimed at policy-makers.
However, there is a new book that’s due to hit the market next month that addresses this void: Counterinsurgency: A Guide for Policy-Makers. At The Washington Independent, Spencer Ackerman writes about the book:
There are lessons in the handbook that the U.S. government has clearly been reluctant to adopt. It explicitly instructs policy-makers to “co-opt” insurgents whenever possible — something that the Bush administration’s rhetoric about the “evils” of Iraqi and Afghan insurgents makes problematic.”The purpose of COIN,” the handbook says, “is to build popular support for a government while suppressing or co-opting an insurgent movement.”
Kilcullen added that negotiations are a two-way street in counterinsurgency. “A government that offers [insurgents] no concessions [will] usually lose,” he said, but “an insurgency that offers no concessions will usually lose.” Another piece of advice — one that resonates in the wake of the administration’s torture scandals — simply reads, “Respect People.”
Similarly, the handbook attempts to integrate civilian and military agencies into a concerted strategy — something the Bush administration has been unable to substantively accomplish in Iraq and Afghanistan. “COIN planning should integrate civilian and military capabilities across each of the four COIN strategy functions of security, politics, economics and information,” it reads.
More to come here at MountainRunner.
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