• Public Diplomacy,  Teaching / Training

    PUBD510: Technologies and Public Diplomacy, starts this Friday, possibly (but very unlikely) near you

    Modern means of communication…has opened up a new world of political processes. Ideas and phrases can now be given an effectiveness greater than the effectiveness of any personality and stronger than any sectional interest. This Friday is the first meeting of PUBD510: Technologies and Public Diplomacy, the graduate class I’m teaching this semester at the USC Annenberg School of Communication and Journalism. This will be the second semester teaching this subject. The syllabus is available here (and is subject to change). I’ve structured the class to be a practical education on the conceptual, structural and practical realities of engaging audiences in today’s information and human environment. Technology, whether telegraph or…

  • Public Diplomacy,  Teaching / Training

    Syllabus for Public Diplomacy and Technology (PUBD510)

    Once again I will teach PUBD510: Public Diplomacy and Technology this coming Spring semester at the USC Annenberg School for Communication and Journalism as part of the Master of Public Diplomacy program. The course will be Fridays, 10a – 12:50p. The current – draft – syllabus to the schedule of classes (direct link to the 614kb PDF is here). All comments are welcome.

  • Events,  Teaching / Training

    Event: Information Operations, the New Frontier in Full-Spectrum Warfare

    Information Operations: The New Frontier in Full-Spectrum Warfare is a continuing education course taught by Chris Paul through the Organizational Effectiveness Institute. It will be held September 20-21 in Washington, DC. From the course description: Information Operations (IO), as currently practiced by the U.S. Military, encompass a broad range of capabilities designed to inform, influence, persuade, or deceive target audiences, and a collection of technical capabilities focused on impacting systems for storing or transmitting information. Formally, IO capabilities include Psychological Operations, Electronic Warfare,Computer Network Operations, Operations Security, and Military Deception. The relationships between the IO capabilities and other activities including conventional military operations, related and supporting capabilities, and strategic communication…

  • Now Media,  Psychological Struggle,  Public Diplomacy,  Social Media,  Teaching / Training

    Information as Power survey: what date works best for you?

    The successful Information as Power event was last week and even during the Snowpacolypse in DC, it was a success (not counting the few who were unable to attend due to weather). I am now working on the next iteration which will be in one (or both) of the following formats: a 2-day course with 12hrs of instruction (9-4 with 1hr lunch) or a 1-day intensive (9-5 with working lunch). If you are interested in the course, indicate your preferred days for either the 2-day or the 1-day event at this link: http://www.surveymonkey.com/s/P6HWXMX

  • Teaching / Training

    Follow up on Marketing a course: which title is better?

    Thanks to those who offered suggestions on renaming my course “Understanding and Engaging Now Media”. Right now there are six comments on the original request for comment and more than double that in my inbox. Some of you asked about the target audience for this class. It has been my intention to target US Government and those that work the Government, particularly those who work for State and Defense (i.e. consultants). However, due to a combination of which community is interested in the subject and that the host for the class focuses on the military use of information, the students have and continue to come primarily from DOD and its…

  • Now Media,  Teaching / Training

    Marketing a course: which title is better?

    As many of you know, I teach a seminar-style course in the Washington, DC, area on the modern information environment. It is a 9-hour course held over three consecutive evenings from 6p – 9p. While the content has been a draw, the title – Understanding and Engaging Now Media – has not. Joel at AOC (the organization hosting the class) and I are working on a more catchy title. Here are some of the ideas: Information as a weapon: the struggle for minds and wills in today’s “Now Media” Strategic communication and social media in the struggle for minds and wills Strategic Communication, Social Media, and “Now Media” Uncontested space?…

  • Public Diplomacy,  Teaching / Training

    PUBD510: Public Diplomacy and Technology

    We are in a world where “old” and “new” media converge to create “now media”. Focus must be on the information, and the listening being generated in a noisy environment, not the channels of delivery. The modern information environment is fluid and dynamic and never simple. Information jumps from one medium to another with ease as it is repackaged and forwarded by proxies. Stories by the BBC or The New York Times do not exist solely in the realm of broadcast or dead trees. Beginning this week, Friday blogging is likely to be light as Public Diplomacy and Technology begins. This is a graduate course I’m teaching at USC’s Annenberg…