Early Bird pricing for Now Media symposium extended

wikileaks selected nodes Early Bird pricing for next week’s symposium “Now Media: Engagement based on Information not Platforms” has been extended through this Wednesday. Sign-up now to guarantee a spot for you and possibly your team (group discounts are available).

This one-day event, presented by the MountainRunner Institute with the support of InterMedia, will develop greater understanding of today’s global informational and physical environment. Topics will include the cross-over of new to old media by Wikileaks (see the network diagram above developed by Ali Fisher of Mappi Mundi and Ali’s most recent post on MountainRunner), the cross-over from old to new media with the example of General McChrystal and the Rolling Stone, shifting from “target audiences” to “relevant participants,” and frank discussions on the organizational, doctrinal, and legal challenges (real and imagined) facing the US today.

Registration and more information may be found here.

Update: Interestingly, the Rolling Stone article has created increased interested in General McChrystal’s father, which in turn led to significant interest in a quote the late Major General Herbert McChrystal here at MountainRunner.

Understanding and Engaging Now Media – Feb 8, 9, 10

Just a reminder, Understanding and Engaging Now Media takes place next month at AOC in Alexandria, VA, just outside of DC. This is a professional training seminar-style course taught over three consecutive evenings, 6p-9p. The modern, global information environment is reviewed as a blended environment marked by the convergence of “new media” and “old media” into “now media.” The goal of the seminar is to make the participant more capable of operating in the “now media” environment and to be able to explain needs and justify requirements for preactive and proactive engagement to senior leadership.

More information, including registration, can be found at the AOC website. Feel free to email me with questions.

Understanding and Engaging Now Media: February 8-10 in DC

I will again be teaching Understanding and Engaging Now Media in the DC area, more precisely Alexandria, VA. The dates are February 8, 9, and 10 and the time remains 6p – 9p with drinks and sandwiches provided. Materials to read and view prior to the course will be provided to prepare for the course and to maximize the time.

For more information and registration, visit the AOC website. Note: the course description and agenda will be modified slightly.

Understanding and Engaging ‘Now Media’ professional development course

The professional development course “Understanding and Engaging Now Media” examines the convergence of “new media” and “old media” into “now media” with the purpose of educating and empowering the student to be a more effective information actor. Today, news and information is simultaneously instant and persistent, global and local, as it seamlessly moves between print, broadcast, cellular, and social media. Increased access to information changes the relationship between producer and consumer of news and information which in turn creates, engages, and empowers new communities and communications pathways that empower journalists, bloggers, analysts, activists, diplomacy, terrorists, insurgents and nearly everyone else. Understanding this environment, the tools, techniques, and purposes is essential in the modern information environment.

Yours truly, Matt Armstrong, will teach this course over three consecutive evenings, 6p-9p on November 10, 11, and 12 in Alexandria, VA (2 blocks from a Metro stop).

More information and registration can be found at the AOC website.

Continue reading “Understanding and Engaging ‘Now Media’ professional development course”

Guest Post: Explaining Why Afghanistan Matters – Whose Job Is It?

By Tom Brouns

As highlighted in this blog and others, the use of “new” and “social” media by military and government organizations as a part of their public communication strategy is undergoing a quiet evolution – or in some cases, revolution.  Where consensus between allies is not a concern, organizations like US Forces – Afghanistan are taking the bull by the horns: their Facebook page amassed 14,000 fans in six weeks, and their 4500+ followers on Twitter are nothing to sneeze at.  In an alliance like NATO, progress has to be a bit more tentative and exploratory.  Regardless of the pace, increasing dialogue and transparency between military organizations and their publics should be seen as a positive thing.

Continue reading “Guest Post: Explaining Why Afghanistan Matters – Whose Job Is It?”

Al-Jazeera: A Culture of Reporting at in Layalina’s Perspectives

Layalina Productions publishes a new monthly “forum by academics and leading practitioners to share their views in order to explore key concepts in the study and practice of public diplomacy and Arab media.” The third author to contribute is Dr. Abderrahim Foukara, the Washington Bureau Chief of Al-Jazeera Network.

In the final analysis, TV per se is neither a bridge-builder nor a bridge-buster. I believe that the battle to close the gap between nations is often fought in the trenches of political action, not by TV programming alone.

The perception issue between American and the Arab worlds will also be determined by what actions Arabs will take not just in the Middle East but also in Washington, where important decisions are made which affect their region and the rest of the world.

The article is worth your time and can be accessed here.

The two prior essays were:

How will you respond to a customer complaint in the age of Social Media?

Recommended reading in the age of now media: How will you respond to a customer complaint in the age of Social Media? at FASTforward. This is a lesson fully applicable to public diplomacy, strategic communication, global engagement, or whatever your tribe uses to describe the struggle for perceptions, relevance, and support. Unlike Las Vegas, what happens in new media doesn’t stay in new media.

Continue reading “How will you respond to a customer complaint in the age of Social Media?”