One of the most important public diplomacy books you have never heard of is American Avatar: The United States in the Global Imagination by Barry Sanders. An adjunct professor of Communications Studies at UCLA, an international corporate lawyer, President of the Board of Commissioners of the City of Los Angeles Department of Recreation and Parks, Barry provides a unique, fascinating, and worthwhile exploration of the opportunities and risks of American global engagement.
In American Avatar, Barry looks at narratives, their foundations and trajectories. “Now more than ever,” Barry writes, “foreign views of the United States also affects its national security.”
As a panelist at the November 2011 meeting of the U.S. Advisory Commission on Public Diplomacy, Barry explained that stories at the heart of everything: the study and practice of law, movies, group membership, and more.
Barry was in DC to discuss his book earlier this month. Watch this meeting and read a discussion here.
I recommend Barry’s book for students and practitioners of strategic communication and public diplomacy.
It should be common knowledge that the “information consequences of policy ought always be taken into account, and the information man ought always to be consulted. This statement from 1951 foreshadowed Eisenhower’s dictum of the next year that “everything we say, everything we do, and everything we fail to say or do will have its impact in other lands.” Words and deeds needed more than just synchronization as public opinion could be leveraged to support the successful conduct of foreign policy. Continue reading “The President’s National Framework for Strategic Communication (and Public Diplomacy) for 2012”
Today’s article in the Wall Street Journal entitled “More Drones, Fewer Troops” looks at the policy behind the increasing use and reliance on drones, but it misses an essential point: unmanned warfare’s impact on public opinion and public diplomacy. While the technical and budgetary advantages of unmanned systems are front and center, their impact on foreign policy are often an aside, usually in the context of meddlesome by-products of using “drones.” We have seen, if not acknowledged, the powerful impact of human intervention (e.g. SEAL Team Six) over the powerful impact of robots, either remote controlled or autonomous. Leaving the issue of the public diplomacy of these activities on the margins of planning is short-sighted and unwise.
In my article “The Strategic Communication of Unmanned Warfare” (June 2008), I explored the impact of ground robots, intentionally avoiding flying drones because since World War II, flyers and targets were largely anonymous from each: death rained from above. Today’s communication environment and technical advances are removing the “air gap” between the ground and the flyer, or drone in this case, allowing for direct links between policy and the people on the ground.
This topic requires a deeper discussion. Public diplomacy and strategic communication must be on the take-offs of drones, not just the landings, crash landings or otherwise. In lieu of an organization that could look at this, I invite comments and articles on the subject to be posted at MountainRunner.us.
See also Unintended Consequences of Armed Robots in Modern Conflict from October 2007.
By Michael Clauser
On January 25, 2011, Secretary Gates signed a memorandum (hereafter 1/25/11 memo) entitled “Strategic Communication and Information Operations in the DoD.” The memo signals that the Pentagon’s “E Ring” is finally emphasizing the need for reform of interagency strategic communication (SC) and military information operations (IO). It’s frustrating that after eight years of irregular warfare in southwest Asia, it took an Act of Congress (literally) to sharpen the minds and pencils of the Pentagon to take the problems. And now, Secretary Gates’ memo claims credit when it shouldn’t, takes for granted one of its most controversial statements, plays-up one minor bureaucratic re-organization while glossing over the disestablishment of a vital SC and IO problem-solving office, and most concerning may be too late to affect meaningful change in Afghanistan.
Continue reading “Revising Information Operations Policy at the Department of Defense”
The U.S. Army War College is co-sponsoring a special issue "Public Relations Review" titled "Strategically Managing America’s International Communication in the 21st Century."
This special issue’s editors are:
- Ray Hiebert, Professor Emeritus, University of Maryland
- Frank Kalupa, Professor, James Madison University
- Dennis Murphy, Professor, Center for Strategic Leadership, U.S. Army War Colleg
The editors encourage the submission of empirical, conceptual, quantitative and qualitative manuscripts are encouraged along with case studies explicating instructive strategic communication practices. Relevant topics might include cultural considerations, persuasion versus propaganda, ethics, policy influences, messaging, professional training and development, traditional and social media, public opinion and perceptions, reputation, measurement and evaluation, international collaboration, transparency, credibility or the application of social science among other related areas.
All manuscripts will undergo blind peer review.
For more information or to submit a manuscript, contact:
The author’s guide for Public Relations Review is available here.
The Influence and Propaganda Conference continues tomorrow. Today’s discussion was fantastic with valuable insights from Todd Helmus, Ted Tzavellas, Steve Shaker, Adam Pechter, Bryan Rich, Michael Dominque, Steve Luckert, Lee Rowland, Glenn Ayers, Glenn Connor, Tim Hill, Cliff Gilmore, and Al Bynum.
Tomorrow is another day beginning with a presentation by Brad Gorham. This is followed by arguably the best panel of the conference: the media panel co-chaired by Russ Rochte and myself. The panel will include Jamie McIntyre, Bill Gertz, and Wally Dean. Following this panel is Mahan Tavakoli, Nancy Snow, Mike Waller, Amy Zalman, Cori Dauber, Carol Winkler, and Jim Farwell. Friday, the last day, has Brian Carlson, Evan Mitchell Stark, Joel Weinberger, John Foxe, and Wil Cunningham.
The conference is presented by the IO Institute, in partnership with the MountainRunner Institute. The IO Institute will post a transcript after the event.
Follow (and catch up) on live tweets from the event with the hash tag #iandp.
This week is the Influence and Propaganda Conference in Verona, New York, outside of Syracuse. Put on by the IO Institute in partnership with the MountainRunner Institute, the conference will be a frank and open discussion on the nature, purpose and format of propaganda and activities intended to influence. This conference comes at a critical time as the volume and quality of disinformation and misinformation increases in an environment that empowers virtually anyone. The gatekeepers of yesterday, governments and major media, are increasingly bypassed, ignored, reactionary or co-opted as today’s information flows across geographic, linguistic, political and technological borders with increasing ease and speed.
Continue reading “Influence and Propaganda Conference this week”
The Information Operations Institute, in partnership with the MountainRunner Institute, invites you to attend the Influence and Fighting Propaganda Conference.
Identifying and countering propaganda and misinformation through dissemination that avoids the label of propaganda will be the key themes of the event. Discussions will explore who, how and why can people or groups be influenced, and difference between engagement from the lowest to the highest levels of leadership.
Russ Rochte, retired US Army Colonel and now faculty member at the National Defense Intelligence College, and I will co-moderate a panel on the media exploring the tension between "Media as an instrument of War" and the journalist’s traditional obligations to the truth, objectivity, informing the public, and verification. What is the impact on the media’s relationship with itself, its readers, and its sources as the media struggles for mind-share and relevance in a highly competitive environment of diminished resources, intensified news cycles, and direct audience engagement by news makers, and pressure to de-emphasize journalistic ethics. What constitutes the media and how does an organization like Wikileaks change the environment? How does this show in the natural conflict between the government and the media and how is it exploited by America’s adversaries?
This will be a two-hour panel, October 14, 10a-12p, with:
- Wally Dean, Director of Training, Committee of Concerned Journalists (confirmed)
- Jamie McIntyre, Host: "Line of Departure", Military.com (confirmed)
- Dana Priest, Washington Post investigative reporter (invited)
- Bill Gertz, reporter for The Washington Times (confirmed)
The agenda for the conference is below.
Event website is here
Date: October 13-15 (2.5 days)
Location: Turning Stone Resort, Verona, New York (map)
Registration Fee: Students/Faculty: free; Government: $50; Military: $25; Corporate/Industry: $200
Registration: online or PDF
Continue reading “Event: Influence and Propaganda Conference”
I have been in many discussions over the past few weeks concerning DoD’s efforts at “Strategic Communication.” In one discussion I was asked, “just what is ‘strategic communication’ and why can’t DoD get a handle on it?”
A fair question and one I’ve heard often. I thought it time to put this down in print. “Strategic Communication” is the deliberate application of information and boils down to: Who do I need to know What, Why do I need them to know it, When do I need them to know it, Where are they, and How do I reach them. A relatively simple task that scales with the complexity of the goal you are planning to achieve. It is also a matter of situational awareness as a friend of mine pointed out, “As I reflected on our discussion, I thought about my old commander, Maj. Gen. John H. Admire, Commander of the First Marine Division, and his saying for good situational awareness. He told us to ask ourselves, ‘What do I know? Who needs to know? and Have I told them?'”
Continue reading “Getting a handle on Strategic Communication”
The US Advisory Commission on Public Diplomacy will hold a public meeting on July 20, 2010 from 9 a.m. to 11 a.m. in the conference room of the International Foundation for Electoral Systems (IFES) located at 1850 K Street, NW., Fifth Floor, Washington, DC 20006.
The Commissioners will discuss public diplomacy issues, including measurement of U.S. government public diplomacy efforts.
The Advisory Commission was originally established under Section 604 of the United States Information and Exchange Act of 1948, as amended (22 U.S.C. 1469) and Section 8 of Reorganization Plan Numbered 2 of 1977. It was reauthorized pursuant to Public Law 11-70 (2009), 22 U.S.C. 6553.
The public may attend this meeting as seating capacity allows. To attend this meeting and for further information, please contact Gerald McLoughlin at (202) 632-6570, e-mail: firstname.lastname@example.org. Any member of the public requesting reasonable accommodation at this meeting should contact Mr. McLoughlin prior to July 15th. Requests received after that date will be considered, but might not be possible to fulfill.