The National War College, one of five colleges at the National Defense University, located at Ft. McNair, Washington, DC, is looking for a professor (assistant, associate, or full) of National Security Strategy, specifically public diplomacy. From the USAJobs announcement:
The successful Information as Power event was last week and even during the Snowpacolypse in DC, it was a success (not counting the few who were unable to attend due to weather). I am now working on the next iteration which will be in one (or both) of the following formats: a 2-day course with 12hrs of instruction (9-4 with 1hr lunch) or a 1-day intensive (9-5 with working lunch).
If you are interested in the course, indicate your preferred days for either the 2-day or the 1-day event at this link: http://www.surveymonkey.com/s/P6HWXMX
Update: see this post on polling for dates, format, and price for the next seminar.
Despite the weather this week in Washington, DC, the training seminar "Information as Power: Now Media and the Struggle for Minds and Wills" was, in the words of the students, "excellent." A big thanks to Hill & Knowlton for providing an awesome (in comfort, utility, and appearance) meeting space.
The weather did cause a schedule change. Instead of 3 x 3 evenings (Mon,Tue,Wed 6p-9p) we went Monday night 6p-9p and Tuesday 10a-5p (a change facilitated by the Government shutdown).
I am exploring holding the course next month for several reasons, including by request and that several could not attend this week's seminar due to weather. Take a look at the below prospectus and tell me (in the comments below or email me) if you and/or your colleagues would be interested. Note the format of the seminar changes from 3 evenings to 2 days.
Date: March 17 - 18 or March 15 - 16
Time: 9a - 4p (includes a 1hr break for lunch on your own)
Location: DC (possibly Alexandria, but likely in DC)
The format change increases the time from 9 to 12 hours. The additional time allows for deeper discussion of the current agenda plus new topics, such as investigating social media policies, new rules and issues of the global public affairs officer, integrating with policy, and more.
Fee: $695 if paid through March 1, $795 if paid between March 1 - March 16, $895 after March 16.
Group discounts: -25% for 3 from the same institution (ex: $521.25 each if paid before March 1), -30% for 4 ($486.50 each by 3/1), and -35% for 5 or more ($451.75 each by 3/1).
Please forward far and wide and let me know if you are interested. At least 8 are needed to do this. I will email an invoice or provide a link to Google or PayPal checkout. Email me for more information.
Updated: See below for the change of venue
Through my firm Armstrong Strategic Insights Group, LLC, I am conducting a three evening seminar on the modern, global information environment characterized by the fallen barriers to information dissemination and influence as well as the convergence of "new media" and "old media" into "now media." The purpose is to understand requirements and methods for preactive, proactive, and reactive engagement in the struggle for minds and wills of today and tomorrow. The agenda is below. Sandwiches and drinks (water, soda, coffee) will be served. This executive training series was previously titled "Understanding and Engaging Now Media".
Preparatory material will be emailed to registered attendees. Additional material will be provided during class via the web.
Date: February 8, 9, 10
Time: 6p - 9p each evening
Location (updated): 607 14th St NW, Suite 300, Washington DC (Hill & Knowlton offices, Google Map)
Sign up before midnight February 3: $495
Sign up February 3-7: $595
Sign up at the door: $695
A discount is available for groups of 3 or more from the same organization.
Email for an invoice and online payment options.
Thanks to those who offered suggestions on renaming my course "Understanding and Engaging Now Media". Right now there are six comments on the original request for comment and more than double that in my inbox. Some of you asked about the target audience for this class. It has been my intention to target US Government and those that work the Government, particularly those who work for State and Defense (i.e. consultants). However, due to a combination of which community is interested in the subject and that the host for the class focuses on the military use of information, the students have and continue to come primarily from DOD and its contractors. Several folks from State were to attend last year but they were ultimately unable to attend.
My current personal favorite for the military audience is "Information as Power: 'Now Media' and the Struggle for Minds and Wills". For the civilian audience, I like "The Rise of the 'Now Media' and its effect on Public Diplomacy and Public Affairs". Feel free to comment on either.
(I'll have to look if I posted it, but I did write a short essay on why I use this phrase and why not "winning hearts and minds". The real short version is struggle=enduring & no clear victory, wills=action, hearts=popularity of us versus them.)
As many of you know, I teach a seminar-style course in the Washington, DC, area on the modern information environment. It is a 9-hour course held over three consecutive evenings from 6p – 9p. While the content has been a draw, the title – Understanding and Engaging Now Media – has not. Joel at AOC (the organization hosting the class) and I are working on a more catchy title. Here are some of the ideas:
If you have suggestions on a title, or if one of the above is your favorite, we’d like to hear from you in the comments or via email.
Just a reminder, Understanding and Engaging Now Media takes place next month at AOC in Alexandria, VA, just outside of DC. This is a professional training seminar-style course taught over three consecutive evenings, 6p-9p. The modern, global information environment is reviewed as a blended environment marked by the convergence of “new media” and “old media” into “now media.” The goal of the seminar is to make the participant more capable of operating in the “now media” environment and to be able to explain needs and justify requirements for preactive and proactive engagement to senior leadership.
More information, including registration, can be found at the AOC website. Feel free to email me with questions.
We are in a world where “old” and “new” media converge to create “now media”. Focus must be on the information, and the listening being generated in a noisy environment, not the channels of delivery. The modern information environment is fluid and dynamic and never simple. Information jumps from one medium to another with ease as it is repackaged and forwarded by proxies. Stories by the BBC or The New York Times do not exist solely in the realm of broadcast or dead trees.
Beginning this week, Friday blogging is likely to be light as Public Diplomacy and Technology begins. This is a graduate course I’m teaching at USC’s Annenberg School of Communication and Journalism every Friday, 10a – 12:50p.
Several questions are asked throughout the course: What of the traditional gatekeepers to news and information? Who decides where the fiction begins? What is “public diplomacy” and who in the US Government does it? What is the global information environment and how are audiences defined? Where are audiences getting their information and do platforms shape the listening being created?
The is a practical course with real, contemporary examples. Current (or very recently retired) professionals will be available to contribute and guest lecture. After taking this course, the student should be capable of explaining to a senior policymaker the need and requirements to engage in the modern global information environment while cognizant that different geographies – physical, social, and cultural – demand different tools.
I will again be teaching Understanding and Engaging Now Media in the DC area, more precisely Alexandria, VA. The dates are February 8, 9, and 10 and the time remains 6p – 9p with drinks and sandwiches provided. Materials to read and view prior to the course will be provided to prepare for the course and to maximize the time.
For more information and registration, visit the AOC website. Note: the course description and agenda will be modified slightly.
Follow on Twitter
Guest Authors