Congress and International Broadcasting

June 28, 2010 ~ Matt Armstrong

While the nominees for the Broadcasting Board of Governors remain in a holding pattern in the Senate, mostly likely because of Senator Tom Coburn, there is good news on the US international broadcasting front. The bill to permanently authorize Radio Free Asia has passed an important milestone.

According to a Senate source, last Friday, the Radio Free Asia bill was “hotlined” on the Republican side. This means there was no Republican opposition to considering the bill for unanimous consent. The next step is to hotline the bill on the Democrat side, which may or may not have occurred before you read this.

See also:

Senator Richard Lugar’s report on the Broadcasting Board of Governors, the Senator’s Huffington Post article and ProPublica’s Dafna Linzer’s article on the same report.

USA Lost and other depressing news

June 27, 2010 ~ Matt Armstrong

Team USA lost to Ghana in the World Cup in a contest that went into extra time. The referring was not quite the factor it was in previous games, but the referee yesterday should have warned and even penalized Ghana for delay of game and pretending to be fouled. He did neither but in the end, that did not change the fact Team USA could not put the ball in the net, despite several good opportunities to do so.

South Korea, another team I hoped would make it to the next round, was also defeated.

Also depressing is the nominees for the Broadcasting Board of Governors have yet to be confirmed by the Senate. Senator Lugar’s report and Huffington Post article on the BBG has apparently had no effect on the primary opposition, which is still apparently Senator Tom Coburn. Hopefully the nominees will be confirmed immediately when the Senate returns.

Finally, my vacation in Hawaii is sadly coming to an end. However, on the brighter side, within hours of my return to the mainland, I’ll be on a plane to the 9th Annual Information Operations Europe Conference in London where I will speak on Tuesday about the convergence of old and new media. My presentation will focus on Wikileaks as an online propagandist whose products and influence transcend mediums as well as the timely if unfortunate example of the General McChrystal / Rolling Stone story.

Lastly, the upcoming seminar Now Media: Engagement Based on Information not Platforms takes place July 6 in Washington, DC. There is still space so sign up now. I will extend the “Early Bird” pricing to Wednesday, June 30. On July 1, the price goes up $100.

Lastly, you may have heard that the US military has renamed Psychological Operations (PSYOP) to Military Information Support Operations (MISO). Soup (and other) jokes aside, here is the memo from the Department of the Army that describes the change with the “direction and consensus of our most senior military leadership.”

USA Wins! and other news

June 23, 2010 ~ Matt Armstrong

USA just won its group in the World Cup! Despite more bad referring! USA advances to the next round to play a team to be determined later this morning. Matt Ygelsias unbelievably jokes this is a result of the “failure of Obama public diplomacy” soon before Twitter’s fail whale appears.

Right, and England advances from Group C as well.

In other news:

General McChrystal and his staff ironically fail to grasp true and full nature of the information war they are in as they roll their stones into new careers (excluding the oft-repeated highlights, the Rolling Stone article isn’t bad).
Psychological Operations gets a necessary name change to Military Information (or possibly Military Information Support… but not Military Information Support Operations as I tweeted on Monday). Perhaps now we can have the necessary shift in Public Affairs to take on some of the proactive and preactive tactics, techniques, and procedures of Military Information Support (MIS) / PSYOP that are required in today’s environment.
And Ann Stock is confirmed as Assistant Secretary of State for the Bureau of Educational and Cultural Affairs while the nominees for the Broadcasting Board of Governors are not.

Posting will remain sporadic as I am still in Hawaii. Next week I’ll be at the European IO Conference presenting on Now Media with attention on Wikileaks. The following week I’ll be in DC to conduct a seminar on Now Media with presentations from Duncan MacInnes, acting Coordinator of the Bureau of International Information Programs (just announced: 2010 Democracy Video Challenge winners), Adam Pearson, and others.

AP’s new math declares Security Council as top contributor to Peacekeeping

June 23, 2010 ~ Matt Armstrong ~ 2 Comments

Briefly, in an article on UN peacekeeping titled UN says still trying to get peacekeeping right, the Associated Press’s John Heilprin writes that “U.N. figures show the 10 biggest troop-contributing nations to U.N.-mandated operations are the U.S., Pakistan, Bangladesh, Britain, India, Italy, Germany, France, Nigeria and Nepal.” This is completely false, unless perhaps the author includes the peacekeeping operations before the end of the Cold War, for which I have not analyzed the data. Even then, I doubt the author is correct. The article also fails to properly attribute failures in UN peacekeeping as it glosses over “controversies” while ignoring the underlying systemic problems.

The top 10 “troop-contributing nations” look more like this sample from the end of 2009: Pakistan, Bangladesh, India, Nigeria, Egypt, Rwanda, Nepal, Ghana, Uruguay, and Italy. If the consideration is “police-contributing”, then the top 10 states are: Bangladesh, Jordan, Pakistan, Nepal, Nigeria, India, Senegal, Ghana, Philippines, and Zambia. If the top 10 is overall contribution of forces, then this is the list with their contribution for December 2009 in parenthesis: Pakistan (10,764), Bangladesh (10,427), India (8,757), Nigeria (5,807), Egypt (5,155), Nepal (4,311), Jordan (3,798), Rwanda (3,671), Ghana (3,633), and Uruguay (2,513).

The Security Council permanent member contributions in December 2009 was: China (2,136), France (1,610), United Kingdom (282), Russia (365), and US (75).

I wrote about the challenges and mercenary-nature of most of the peacekeeping forces in a 2008 magazine article that also raised the fact Blue Helmets are outside (not just beyond) the law of armed conflict. The UN Security Council’s share of peacekeeping forces have been historically low, especially since the end of the Cold War – the only time that really matters now. More recently, I wrote about an evolution in peacekeeping that may be both promising and reinforcing.

See also:

Gold for Arms: More on Peacekeeper Immunity from 27 May 2007
How Peacekeeping Works from 18 April 2007
An Interview with the UN Assistant Secretary-General for Peacekeeping Operations from 25 November 2006

9th Annual Information Operations Europe Conference

June 18, 2010 ~ Matt Armstrong

The 9th Annual Information Operations Europe takes place 29-30 June 2010 at The Bloomsbury Hotel in London. The conference will provide information operations case studies from Afghanistan, future plans from the UK and an examination of New and Social Media from the United Kingdom Ministry of Defence, the US Defense Department, NATO, and Canadian Forces, and others.

Day One – 29 June – starts with three keynotes from the UK MoD followed by 40 minute presentations by Sarah Nagelmann and Matt Armstrong. The UK MoD presentations look at the purposes, capabilities, and challenges of strategic-level information and influence operations. Sarah will discuss the new media strategy for NATO SHAPE and EUCOM. Matt will discuss the modern Now Media environment, with attention to Wikileaks, an interesting non-state global influencer.

Other presenters on Day One include Matt Bigge (“Technology Based. Human Enabled: The Future Of Cultural Information Engagement”), George Stein (“The Influence And Intelligence Opportunities Of Virtual Worlds”), Ed O’Connell (“Informal Network Analysis And Engagement In Conflict Zones”), and David Campbell (“Innovative Use Of The Media For Outreach In East Africa”).

Day Two – 30 June – is heavily focused on Afghanistan, with case studies and lessons learned.

See also:

Now Media: Engagement based on Information not Platforms, a training event on July 6 by MountainRunner Institute

Aid: The Double-Edged Blade

June 17, 2010 ~ Matt Armstrong ~ 5 Comments

By Simon Anholt

Foreign aid, in many ways, gives with one hand while it takes away with the other.

I have often commented in the past about the unintended damage done to the international standing and, consequently, the long term prospects of poorer countries by well-intentioned charity promotion, and in particular the negative ‘branding’ of Africa by aid celebrities like Geldof and Bono. Over the decades, with the best intentions in the world, their relentless depiction of Africa as one single, hopeless basket-case has harmed the long-term development prospects of the whole continent even as it has boosted donations. After all, while many people would happily donate money to a basket-case, few will think it prudent to invest in a basket-case, buy products or services produced in a basket-case, go on holiday to a basket-case, or hire somebody born and raised in a basket-case.

Continue reading “Aid: The Double-Edged Blade
“ →

Understanding Social Media’s Contribution to Public Diplomacy

June 17, 2010 ~ Matt Armstrong

This is part of an ongoing series of journal-style peer-reviewed articles featured at www.MountainRunner.us (and soon at www.MountainRunnerInstitute.org) on subjects and issues related to public diplomacy and strategic communication, U.S. or otherwise. Submit articles to info@mountainrunnerinstitute.org.

Understanding Social Media’s Contribution to Public Diplomacy: How Embassy Jakarta’s Facebook Outreach Illuminates the Limitations and Potential for the State Department’s Use of Social Media

by Melanie Ciolek

View the article or download the article (251kb PDF).

As social media platforms have grown in popularity around the world, calls for the U.S. State Department to utilize them have also increased. The perception that these new technologies “redefine how foreign ministries communicate and collaborate with publics” by enabling interaction has become widely accepted, even though far fewer understand how platforms like Facebook and Twitter actually create opportunities for engagement. While the State Department has embraced the concept of using social media tools as another way to engage with audiences around the world, there is confusion about using social media as a public diplomacy tool and skepticism about whether or not its use can prove effective.

This paper intends to demonstrate that social media tools can contribute to public diplomacy when their use responds to the audience and considers the overall information landscape. While President Obama’s visit has yet to occur, it’s possible to see how the Embassy’s effective use of Facebook helps advance U.S. public diplomacy objectives while producing visible interaction with its audience and building a basis for continued engagement. By recognizing both the limitations and potential of social media within Indonesia’s information environment, Embassy Jakarta’s Facebook outreach provides valuable lessons for developing future State Department outreach efforts. Improving comprehension of social media’s contribution to public diplomacy can help State Department practitioners and policymakers communicate its value to Congressional lawmakers who ultimately determine the financial resources allocated to public diplomacy efforts.

Melanie Ciolek is a second year student in the Master of Public Diplomacy program at the University of Southern California, and interns for the public diplomacy evaluation project at the USC Center on Public Diplomacy. Before arriving at USC, Melanie worked for the Program on International Policy Attitudes (PIPA) in Washington D.C., a global public opinion research think tank which manages the WorldPublicOpinion.org project.

Strategic Communication and Public Diplomacy Caucus briefing

June 16, 2010 ~ Matt Armstrong

The Strategic Communication and Public Diplomacy Caucus is holding a briefing this Thursday, June 17th at 9:00am in Room 121 of the Cannon House Office Building to discuss the National Framework for Strategic Communication, the Secretary of State’s Strategic Framework for Public Diplomacy, and the Secretary of Defense’s “1055 Report” on Strategic Communication.

Briefers include Mr. Pradeep Ramamurthy from the White House National Security Staff, Ms. Kitty DiMartino from the State Department, and Ms. Rosa Brooks from the Department of Defense. The one-hour briefing will include time for questions and answers.

RSVP with Katy Quinn in Rep. Adam Smith’s office at Katy.Quinn@mail.house.gov or with Michael Clauser in Rep. Mac Thornberry’s office at Michael.Clauser@mail.house.gov.

See also:

Congress steps up: a caucus for strategic communication and public diplomacy from 7 March 2010
Establishing the Strategic Communication and Public Diplomacy Caucus by Rep. Mac Thornberry on 7 March 2010
New Caucus To Probe Strategic Communication, Public Diplomacy from Inside the Pentagon on 17 March 2010

Public Affairs and Information Operations: an influence capability

June 16, 2010 ~ Matt Armstrong

The April 2010 issue of the Marine Corps Gazette includes a discussion on the need for increased integration – doctrinal and operational – between public affairs and information operations. Public Affairs and Information Operations: An Influence Activity, written by Lieutenant Colonel Matt Morgan, USMC, and Major Jeff Pool, USMC, discusses the ideological struggle between military public affairs officers and others of whether public affairs is to “inform but not influence,” an impossible task since the intent of informing is to influence. Appreciation for the conditions and requirements of the modern age of global and instant information has yet to be fully understood in ways that can break down the firewalls between “inform” and “influence.” As Matt and Jeff point out, it is time that truthful and attributed information not be segregated or tainted by whether its delivery mechanism is active or passive – the real delineation between “inform” and “influence.”
Continue reading “Public Affairs and Information Operations: an influence capability
“ →

Summer Vacation

June 16, 2010 ~ Matt Armstrong

Posting on MountainRunner will be a bit slow… slower than usual as I’m in Hawaii on vacation. Although, there will be bouts of work here and there, like today’s posting of many items of interest/import before returning to play with the kids, work on my tan or running some select trails in the neighborhood before returning to London in two weeks for the European IO conference.

Senate Report on the Broadcasting Board of Governors

June 10, 2010 ~ Matt Armstrong ~ 2 Comments

The most extensive report on the issues facing the Broadcasting Board of Governors and US international broadcasting was released this week. “US International Broadcasting – Is Anybody Listening? – Keeping the US Connected” (1mb PDF) was prepared by the staff of the Senate Foreign Relations Committee, under the leadership of senior professional staff member Paul Foldi, and is the best, if not the only, substantial review of its kind.
The report describes the Broadcasting Board of Governors (BBG) as transforming from its intent of a political “firewall” to a modern political “football” that has resulted in an average vacancy on the board of over 470 days. Even now, the new slate of members of the BBG has yet to be confirmed by the Senate.

Beyond staffing difficulties and the resulting repercussions, the report describes the fierce competition and imbalance, particularly with China and Russia, to engage listeners, viewers, and readers around the world. The report also recommends changes to the Smith-Mundt Act, describing the firewall as “anachronistic and potentially harmful.”

Some highlights from the report:

Continue reading “Senate Report on the Broadcasting Board of Governors
“ →

Event: understanding the information-based global environment

June 10, 2010 ~ Matt Armstrong

We live in a complex world. Concepts of “foreign” and “domestic” are merely myths as traditional gatekeepers and barriers of information are bypassed or manipulated as today’s battlefields over minds or territory are increasingly transparent. The past walls – be they costs, political, cultural, or geographic – are crumbling, circumvented, or simply gone. This has democratized influence, as well as destruction and disruption, as individuals and non-state actors can wield strategic power on par, and too often in excess of, with states.

On July 6, 2010, the MountainRunner Institute will, with the support of InterMedia, present a one-day training event to prepare you and your organization for today’s environment. Titled Now Media: engagement based on information not platforms, this discussion is designed to help you gain a better understanding of the capabilities, capacities, and authorities necessary to be effective in today’s global environment. While the emphasis is on actors and audiences relevant to national security, knowledge from the course will be readily applied in other areas. More information can be found here.

Topics include:

The Convergence of “old media” and “new media” into Now Media;
Mobilizing and even creating “diasporas” that facilitate engagement pathways and challenge traditional views of nationalism;
Moving from “target audiences” to “relevant participants”;
Adversarial use of online media;
Frank discussions on the organizational, doctrinal, and legal challenges (real and imagined) facing the US today.

Date: July 6, 2010
Time: 8:30a – 5p (light breakfast at 8a, lunch and refreshments will be provided)
Location: National Press Club in the McClendon Room
529 14th St. NW, 13th Floor, Washington, DC 20045 (map)

Cost: $300 before June 27, $400 June 28 and after; group discounts are available for 3 or more; credit cards are accepted.

Speakers: Matt Armstrong, President, MountainRunner Institute; Adam Pearson, White Canvas Group; a representative from InterMedia; and a special guest.

To register, send an email to Matt Armstrong at blog@mountainrunner.us.

Shanghai’d, or the USA Pavilion as a corporate theme park

June 10, 2010 ~ Matt Armstrong

Below is an excerpt from a must-read post at the USC Center on Public Diplomacy by Cynthia Schneider and Hailey Woldt on America’s “contribution” to the World Expo now underway in China.

Let’s begin with the positive: the United States is present at the World Expo in Shanghai. The Secretary of State deserves praise for making this possible, by launching an eleventh hour fundraising drive, after the previous administration had done virtually nothing (besides rejecting a proposal that included Frank Gehry as architect). The Chinese cared enough about the U.S. presence to have contributed both public and private funds to guarantee that the U.S. showed up for Expo Shanghai 2010.

In this age of globalization and social networking, a World Expo might seem a quaint throwback to a bygone era. But for many countries, including, notably, China, it offers a global platform to present strengths and salient characteristics to the world. For example, Japan, known for its technology, powers its “green” pavilion partly from the footsteps of visitors who are treated to violin-playing robots, a single-person prototype car by Toyota, as well as a historical exhibition on Japan’s envoys to China. In its pavilion, Indonesia highlights cultural diversity; the United Arab Emirates emphasizes sustainability, a key focus of the country, with a recyclable dune shaped pavilion. Almost without exception the pavilions dazzle with innovative architecture, and with unusual shapes, colors, and lighting, as in the case of the United Kingdom’s pavilion— a futuristic display of 60,000 transparent fiberglass rods with different seeds enclosed at the ends, designed by British artist Thomas Heatherwick.

Continue reading “Shanghai’d, or the USA Pavilion as a corporate theme park
“ →

Toilet is the new mobile phone

June 10, 2010 ~ Matt Armstrong

From the letters to the editor in the 7 June 2010 edition of the Financial Times:

Sir, As you report, “Today, more Africans have phones than toilets” (“Attitudes change to business in region”, June 4). Entrepreneurs throughout the continent have also noticed this strange truth. In some countries, a toilet is the new mobile phone – something that shows that you’ve made it. Businesses are responding to growing demand by enduring improved supply, better customer service and lower prices.

The Water Supply and Sanitation Collaborative Council is encouraging this trend. The Water and Sanitation Program, hosted by the World Bank, estimates that every dollar spent on sanitation and drinking water generates between $3 and $34 dollars [sic] in economic benefit and that ensuring access to basic sanitation for all citizens could raise a country’s gross domestic product by several percentage points. Like phones, toilets have the potential to “revolutionize lives and transform society.”

SFRC Report: U.S. International Broadcasting: -Is Anybody Listening?- Keeping the U.S. Connected

June 9, 2010 ~ Matt Armstrong

SFRC Report: U.S. International Broadcasting: -Is Anybody Listening?- Keeping the U.S. Connected, 9 June 2010.

Posted on MountainRunner here: Senate Report on the Broadcasting Board of Governors.

American Public Diplomacy has always addressed two audiences. One audience views the United States positively, as a democracy based on the free flow of information, the freedom of expression, civic discourse and active citizen participation in government. This group will more often than not be supportive of U.S. actions and initiatives, or at least give us the benefit of the doubt. Members of the second group believe that these strengths are, instead, weaknesses and are predisposed to assume the worst about America; they reject–or worse, attack–us as a result. Successful Public Diplomacy (PD) keeps the first group engaged and increases its numbers while reducing the size and impact of the second. Impacting both groups are not only the actions, images and words of our own Nation, but fierce competition from other nations whose own interests may or may not agree with our own. One of our major tools for connecting with these audiences is through people-to-people exchanges; another is international broadcasting.

Cites Matt Armstrong’s MountainRunner blog on page 43 of the report.

Public Diplomacy: Books, Articles, Websites #51 (Courtesy of Bruce Gregory)

June 7, 2010 ~ Matt Armstrong

Courtesy of Bruce Gregory, Professor of Media and Public Affairs, George Washington University.

Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest. Suggestions for future updates are welcome.
Bruce Gregory
Adjunct Professor
George Washington University/Georgetown University

Continue reading “Public Diplomacy: Books, Articles, Websites #51 (Courtesy of Bruce Gregory)
“ →

National Security Strategy punts on strategic communication and public diplomacy

June 3, 2010 ~ Matt Armstrong

Last month, President Obama released his first National Security Strategy. It is a substantial departure from President George W. Bush’s narrowly focused 2002 strategy that imagined “every tool in our arsenal” as only “military power, better homeland defenses, law enforcement, intelligence, and vigorous efforts to cut off terrorist financing.” In contrast, President Obama’s new National Security Strategy acknowledges that countering violent extremism is “only one element of our strategic environment and cannot define America’s engagement with the world.”

Continue reading “National Security Strategy punts on strategic communication and public diplomacy
“ →