Category: Public Diplomacy

Recommended Reading: Cull on Lugar’s leadership in America’s leaderless Public Diplomacy

~ Matt Armstrong

Read Nick Cull’s post on the strategic pause that is today’s American public diplomacy, Lugar To The Rescue: Senate Committee Backs ‘Science Envoy’ Plan:

Ralph Waldo Emerson famously lamented "How much of human life is lost in waiting" and observers of U.S. public diplomacy these last few months could be forgiven for saying the same thing. While other areas of government have something to show for the first one-hundred days of the Obama administration, formal public diplomacy initiatives have been hard to find. The president himself has led the way admirably with his interview on Al Arabiya, a Nowruz message to Iran and public rejection of landmark Bush excesses, but the Department of State has been slow to follow up. This stands in stark contrast to the crescendo of web 2.0 activity that marked the final months of James Glassman’s tenure as Under Secretary. Indeed, a range of initiatives planned, approved and funded during the Glassman period have been held in limbo pending the arrival of the new Under Secretary, Judith McHale. Bureaucrats are always timid during transitions. This being so, it is especially heartening to see the leadership coming from the Senate in the form of initiatives from the ranking minority member of the Foreign Relations Committee, Dick Lugar.

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New Rules of Engagement

~ Matt Armstrong ~ 1 Comment

Recommended reading at the Times of India: New Rules of Engagement by Ramesh Thakur.

Today’s global environment is more complex and demanding than in 1947. Consider the vocabulary and metaphors of the new age: Srebrenica, Rwanda, DRC, Sierra Leone, Kosovo, East Timor, Darfur; child soldiers, ethnic cleansing, blood diamonds, 9/11, regime change, Islamophobia, HIV/AIDS, climate change; Microsoft, Google, iPod, Blackberry, Facebook, Twitter; metrosexual, heteropolitan, localitarian the list is endless.

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Free Media is Essential to …

~ Matt Armstrong

The State Department’s DipNote blog posted Secretary Clinton’s recent statement on World Press Day:

We live in a world where the free flow of information and ideas is a powerful force for progress. Independent print, broadcast, and online media outlets are more than sources of news and opinion. They also expose abuses of power, fight corruption, challenge assumptions, and provide constructive outlets for new ideas and dissent.

Freedom of the press is protected by the United Nations Universal Declaration of Human Rights and is a hallmark of every free society. Wherever media freedom is in jeopardy, all other human rights are also under threat. A free media is essential to democracy and it fosters transparency and accountability, both of which are prerequisites for sustained economic development.

The emphasis at the end is mine. A vibrant media is a requirement but of course when speaking to the press in celebration of the press it is not really appropriate to “consumer generated media”, otherwise improperly known as “new media”. Likewise, it muddles the statement also mention building pathways to information that include dead-tree publishing, broadcasting, and more.

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The White House, Social Media, and Public Diplomacy

~ Matt Armstrong ~ 1 Comment

Be sure to read the interesting op-ed by Jim Hoagland in The Washington Post titled A President Goes Friending. It’s pretty clear Mr. Hoagland doesn’t quite know what to make of the new-fangled means of communication. To his credit, he admits it:

My reaction no doubt resembles that of a blacksmith at the turn of the last century catching his first thrilling, then horrifying, glimpse of a motorcar.

Mr. Hoagland is not alone. The media, many public affairs officers, and governments in general, tend to view “now media” as a distinct world and not another channel of communication. Of course with any new medium of engagement there’s a fear. The first “fast” media of the 20th Century, television, was not allowed to cover the US Senate in favor of the “slower” and more comfortable print journalists for decades.

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Event: New frontiers in science diplomacy

~ Matt Armstrong

New Frontiers in Science Diplomacy
1 – 2 June 2009

By bringing together experts from the UK and international scientific and foreign policy communities, this two day meeting will examine the role of science as a source of soft power in foreign policy. The first day will discuss various international perspectives on the meaning, value and tools of science diplomacy, as well as identifying barriers to science diplomacy and how they may be overcome. The second day will then examine the role of science in achieving two key foreign policy goals: maintaining international peace and security, and promoting economic and social development and well being.

Where:

The Royal Society
6-9 Carlton House Terrace
London SW1Y 5AG

Email for information: discussion.meetings@royalsociety.org

More information is at http://royalsociety.org/event.asp?id=8409&month=6,2009

Guest Post: Let’s Get Susan Boyle to Sing the National Anthem

~ Matt Armstrong

By Sherry Mueller

At a recent Washington, DC symposium on public diplomacy entitled “Public Affairs in a Global Information Environment,” I joked to a Swedish colleague: “Success in public diplomacy will be getting Susan Boyle to sing your national anthem.” That is not as far-fetched as one might think. What are the lessons all of us involved in practicing or studying public diplomacy can learn from the Susan Boyle phenomenon?

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Guest Post: How to win the GWOT – or whatever it’s called today

~ Matt Armstrong ~ 2 Comments

By Mark Pfeifle, Jonathan Thompson

America has the finest military and diplomatic leaders in the world. They know how to win on the battlefield and at the negotiating table. Yet, despite those winning ways, there are times when they become victims of circumstances rather than drivers of events. At such times, some may falter with the media and public, and when that happens, they too often lay blame the results on bad press coverage.

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Empowering and Engaging the First Three Feet: an upcoming symposium

~ Matt Armstrong ~ 1 Comment

ASIG_Logo

The working title of a symposium I have in development is “Empowering and Engaging the First Three Feet”. The symposium will examine the US Government’s role in assisting and developing foreign media, both here in the United States and locally, notably in post-conflict environments and in repressive regimes. Is the United States doing enough to support the media, both American but primarily (for the purpose of this discussion) foreign, to…

  1. Get the truth out;
  2. Counter accidental misinformation and intentional disinformation; and
  3. Export the American concept of “Fourth Estate” responsibilities abroad?

These are the essential questions of this forthcoming event. Details, such keynote(s) to discussants to sponsors to date, are not set as of yet. 

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Guest Post: Three (More) Steps to Better E-Diplomacy

~ Matt Armstrong ~ 2 Comments

Hillary Clinton’s willingness to embrace the use of technology and bring Alec Ross on as an advisor for innovation is a welcome and critical step for a 21st century State Department operation. Employing social networking tools to share information with foreign publics, collaborating to produce new software to improve services around the world, and working together across borders to improve all facets of State’s work. From a diplomatic perspective, however, installing the critical infrastructure for sharing information is only a first step. There are three crucial next steps that will likely be the difference between a disappointing legacy of good ideas and a lasting legacy of good diplomacy. They are:

  • Closing the global digital divide with open internet access,
  • Engaging, not lecturing, and
  • Expanding and restructuring the Foreign Service’s digital presence at home and abroad.

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Marc Lynch clarifies his comments on Judith McHale made back in January

~ Matt Armstrong ~ 1 Comment

Marc Lynch responds to comments made last month – and revisited this week – by former Under Secretary James Glassman on Lynch’s description of Judith McHale’s long anticipated and now actual nomination as Under Secretary of State for Public Diplomacy:

[S]ince everyone is quoting the "terrible, terrible pick" line, I guess it’s worth going back to that post to emphasize that that my objection was not personal.  I have no reason to believe that she’s anything but the smart, tough, and experienced woman that her friends and supporters have described.  My criticism was rooted in one thing: that she had no evident experience or background in what I consider to be a vital part of an effective foreign policy apparatus. …

I didn’t think it was so controversial to suggest that, say, heart surgery should be done by a heart surgeon and not by a smart guy who used to watch ER.  But clearly not everyone considers public diplomacy to be heart surgery…

So what do I think now that she’s been nominated?   I want her to be confirmed, and quickly. After watching the position stand empty for months, just like so many other important foreign policy positions, we need an Under-Secretary to take the job and get started.   The President and the good folks at the NSC have been exemplary on the public diplomacy front thus far, but they can’t do it alone — they need the kind of sustained, ongoing engagement across all levels which the appropriate State Department agencies can and must provide.

Will the nomination of P.J. Crowley to Assistant Secretary of State for Public Affairs help fix Public Diplomacy?

~ Matt Armstrong ~ 4 Comments

The US News & World Report blog Washington Whispers has an interesting assessment of the nomination of Philip “P.J.” Crowley as Assistant Secretary of State for Public Affairs.

The experience of Crowley, as well as the Paul Bedard’s description of Crowley’s duties, indicate Crowley won’t be the official spokesman for the Secretary as Sean McCormack was. This is very good news as the podium time seriously impairs the Assistant Secretary from managing and moving his share of the enterprise forward.

The article indicates the Assistant Secretary of Public Affairs will revert (finally) to a global communications role below the Under Secretary of State for Public Diplomacy and Public Affairs, unlike the role of the Assistant Secretary in the Rice State Department. Under Rice, adding “and Public Affairs” to the Under Secretary’s title was nearly meaningless because the two sides had little to do with each other, so much so that the Public Diplomacy shop rarely thought of tapping into the resources of Public Affairs even though PA was (on paper) a sibling organization also under the command and control of their boss, the Under Secretary.

It may be that Crowley will be tasked with being an operational lead in coordinating activities between the State and Defense Departments. He has the background to do this. This could fill in a gap left by the demise of the Defense Department’s Office for Support to Public Diplomacy that acted like a “socket” for the State Department’s “plug”.

This appointment could portend good things and an overdue empowerment of the Under Secretary.

Next steps, let’s move the senior advisor on innovation under the Under Secretary (with a dotted line to the Secretary) and revise the title from Under Secretary for Public Diplomacy and Public Affairs to Under Secretary for Global Engagement. (“R” by the way never had an attachment to the name of the office or to the guy who came up with “R”, whose has the initials, wait for it, “R.R.”)

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Event: Public Affairs in a Global Information Environment

~ Matt Armstrong

My company, Armstrong Strategic Insights Group, LLC, is sponsoring an invitation-only event titled “Public Affairs in a Global Information Environment” next week. It will be a small, off the record discussion about ongoing and crisis communication in the modern global information environment. The half-day event will be chaired by former Under Secretary of State for Public Diplomacy and Public Affairs James K. Glassman.

The focus of the discussion will be the keynote by and conversation with Swedish Director-General Mats Ekdahl, formerly of Sweden’s National Board of Psychological Defense. Mr. Ekdahl will discuss “Psychological Defense”, “Media Preparedness”, and Public Diplomacy. His bio is here.

Attending this event are representatives from across the Government and the private sector, including the Departments of State, Defense, and Homeland Security, think tanks, academia, Congress, and the media.

Mr. Ekdahl will also be on a panel at InfoWarCon titled “Homeland Psychological Defense”.

Event: InfoWarCon April 23-24

~ Matt Armstrong ~ 2 Comments

Next week is InfoWarCon, a conference to discuss “theoretical and practical changes and uses of Information Operations/Information Warfare, Cyberwar, Strategic Communication and Public Diplomacy.” Giving keynotes are LTG Thomas F. Metz, Director, JIEDDO, (title: “IO: The Great Enabler") and the Honorable James Glassman, former Undersecretary of State for Public Diplomacy and Public Affairs (title:"Can a ‘Conversation’ Win the War on Terror?").

The conference is two days, April 23-24, and in Washington, DC. Check their website for registration details. The panels promise to be interesting. Check them out below:

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Advice from the Former Under Secretary to the Incoming Under Secretary

~ Matt Armstrong

Amy Harder at the National Journal asked Jim Glassman, the former Under Secretary of State for Public Diplomacy and Public Affairs, about his successor.

Glassman has not met with his successor, but he said he would be more than happy to do so if approached. So, what advice does he have for McHale? “I would urge her to not simply talk to the people in the building,” Glassman said. “She needs to understand how the office works within the State Department, but she should also get out and talk to the key players in the interagencies.” He cited the Defense Department as the most crucial agency relationship.

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White House Nominates Judith McHale as Under Secretary for Public Diplomacy and Public Affairs

~ Matt Armstrong ~ 4 Comments

From the White House:

Judith A. McHale, Nominee for Under Secretary for Public Diplomacy and Public Affairs, Department of State
Ms. McHale is a leading media and communications executive whose career has been devoted to building companies and non-profit organizations dedicated to reaching out to and connecting people around the world. She is the former President and Chief Executive Officer of Discovery Communications. From 1987 to 2006, McHale helped build the parent company of the Discovery Channel into one of the world’s most extensive  media enterprises, with more than 100 channels telecast in over 170 countries and 35 languages to more than 1 billion subscribers.  In the 1990s, McHale launched the non-profit Discovery Channel Global Education Partnership, which supplies free educational video programming to more than half a million students across Africa, Latin America, and Eastern Europe.  After two decades at Discovery, McHale extended her commitment to helping build opportunity for people in Africa.  With the Global Environment Fund, a private equity firm, she worked to launch the GEF/Africa Growth Fund, an investment vehicle intending to focus on supplying  expansion capital to small and medium-sized businesses that provide consumer goods and services in emerging African markets. McHale’s commitment to global outreach efforts also includes her service on the boards of the Africa Society of the National Summit on Africa, the Colonial Williamsburg Foundation, the National Democratic Institute, and Vital Voices. She previously served on the board of Africare.  The daughter of a U.S. Foreign Service Officer, McHale was born in New York City and grew up in Britain and apartheid-era South Africa. Before joining Discovery, McHale served as General Counsel for MTV Networks and helped guide the company’s international expansion.

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