Engaging in a Now Media Continuum

~ Matt Armstrong

By Chris Dufour

image This post is based on Chris Dufour’s presentation at the MountainRunner Institute’s Now Media 6 July 2010 seminar. This seminar will be held again in 2010, so stay tuned.

This past Tuesday, July 6th, 2010, I got the opportunity to speak as part of the MountainRunner Institute‘s “Now Media” seminar at the National Press Club. For the less sharp-eyed out there, I’ve been proud to call Matt Armstrong (MRi President and a highly AWESOME blogger) a friend for some time… even before he provided the first forum for Must. Be. AWESOME!!! in its proto-stage. A few months ago, Matt asked me to help him transform his blog, MountainRunner, into a full-fledged nonprofit institute devoted to the study of and conversations about public diplomacy and strategic communication.

One of MRi’s key offerings is a seminar Matt honchos about “Now Media,” his concept of understanding the existing and emerging media environment as it relates to influence and engagement. These seminars give us an opportunity to wrap up everything we learn into something useful for communication practitioners. At this particular event, we had attendees from the U.S. Marine Corps public affairs team, the State Department, and even a contingent of Indonesian bloggers visiting the States on a State Department exchange.

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Public Meeting of the US Advisory Commission on Public Diplomacy

~ Matt Armstrong

The US Advisory Commission on Public Diplomacy will hold a public meeting on July 20, 2010 from 9 a.m. to 11 a.m. in the conference room of the International Foundation for Electoral Systems (IFES) located at 1850 K Street, NW., Fifth Floor, Washington, DC 20006.

The Commissioners will discuss public diplomacy issues, including measurement of U.S. government public diplomacy efforts.

The Advisory Commission was originally established under Section 604 of the United States Information and Exchange Act of 1948, as amended (22 U.S.C. 1469) and Section 8 of Reorganization Plan Numbered 2 of 1977. It was reauthorized pursuant to Public Law 11-70 (2009), 22 U.S.C. 6553.

The public may attend this meeting as seating capacity allows. To attend this meeting and for further information, please contact Gerald McLoughlin at (202) 632-6570, e-mail: acpdmeeting@state.gov. Any member of the public requesting reasonable accommodation at this meeting should contact Mr. McLoughlin prior to July 15th. Requests received after that date will be considered, but might not be possible to fulfill.

Declaring Independence: an act of public diplomacy

~ Matt Armstrong

Declaration_Pg1of1_AC On July 2, 1776, the Second Continental Congress resolved that the bonds between the British crown and Colonies should be dissolved. This day of decision was the date to be remembered and celebrated. Instead, we celebrate the date of bureaucracy two days later when the Declaration of Independence was signed on July 4, 1776.

The Declaration was not received on either side of the Atlantic as the declaration of life and liberty it is celebrated today, but as a declaration of grievances, prerogatives, and justification. It was ultimately a document of public diplomacy, written and disseminated to the world to create support for a cause.

As we Americans celebrate the act of diplomacy in public toward European political, economic, and social leaders, we should recall the passages that were critical to the Founders and not the selected text we remember we tend to recall today. Reread the text below as it was intended: a declaration of reason, purpose, a call for support, and ultimately an act of public diplomacy.

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Pincus article on military information activities is part literature review, part ignorance

~ Matt Armstrong ~ 3 Comments

Once again, Walter Pincus of The Washington Post writes about military information activities. Once again, the esteemed Pincus exposes his lack of knowledge and ability to really investigate and qualitatively report on military information activities. Just as Pincus criticizes the military for expanding into areas it lacks expertise in, the same can be said about Pincus, an internationally influential reporter at a major media outlet.

In a June 29, 2010, article titled “Fine Print: Contractors’ roles in psychological operations raise concerns,” Pincus links the recent debacle of the Rolling Stone article on General Stanley McChrystal with the use of contractors in information-related roles while unfairly mocking the Defense Department’s effort to address fundamental organizational, doctrinal, training, and resourcing challenges.

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Now Media seminar is filling up

~ Matt Armstrong

wikileaks selected nodes

The Now Media training seminar by the MountainRunner Institute is nearly full. This all-day event takes place next week, July 6, at the National Press Club in Washington, DC. Tickets are still available, but not many. More information and registration can be found here: http://nowmedia.eventbrite.com.

As a special offer (and in part online experiment), I’ve made two tickets available at a special lower-than-the-now-expired Early Bird rate. Use the link above and enter the discount code "M100" or click here to register now to receive the discounted rate. These tickets are first come, first served, so if the website disallows the use of the code, these two particular tickets are already gone.

Whether or not you will be attending the event, please take a moment to fill out a pre-event survey to help us shape this fourth-generation event.

Visit http://nowmedia.eventbrite.com for more information on the seminar.

BBG nominees confirmed and Radio Free Asia bill passes House

~ Matt Armstrong ~ 1 Comment

Briefly, June 30 was a good day for US international broadcasting. Alan Heil tells us the Senate confirmed the approved all eight nominees for the Broadcasting Board of Governors (BBG) last night. They should be sworn in soon. Also, the bill to permanently authorize Radio Free Asia passed the House yesterday. The next step is President Obama’s signature to make it a law.

See also:

USAID gets a policy shop

~ Matt Armstrong

USAID: From The American PeopleAccording to Mike Allen at Politico:

A top official e-mails: “Stan McChrystal’s exit from Afghanistan not only affects military personnel, but is an opportunity for the civilian side of the equation — which has not gotten nearly the credit it deserves for its many successes on the ground, despite of the shenanigans at the top of the Kabul food chain — to shift around some. USAID Administrator Raj Shah is ramping up his in-house expertise on Afghanistan and Pakistan with the additions of Alex Thier, Kay McGowan and Craig Mullaney. Thier, who is widely recognized as a leading thinker on Afghanistan policy, comes from [the United States Institute of Peace] to head up a new policy shop at AID. McGowan is being seconded from State and was a key player on Zal Khalilzad’s team in Kabul. Mullaney, a former Army Ranger and Rhodes scholar, joins Shah’s team from the Office of the Secretary of Defense.”

This good news will resurrect the USAID policy shop that was abolished / replace when State stood up the Director of Foreign Assistance.

Al Qaeda publishes an English language magazine

~ Matt Armstrong ~ 1 Comment

cover.PNGMarc Ambinder reports at The Atlantic Al Qaeda is now publishing an English-language magazine.

As the U.S. struggles to manage its efforts to influence opinion about Al Qaeda abroad, Al Qaeda on the Arabian Peninsula has produced its first English-language propaganda magazine. …

The table of contents teases an interview with the leader of AQAP who promises to "answer various questions pertaining to the jihad in the Arabian Peninsula."  It includes a feature about how to "make a bomb in the kitchen of your mom."
AQAP’s first effort to post the magazine to jihadist websites failed Wednesday, as many of the pages were contaminated with a virus. (I half seriously believe that U.S. cyber warriors might have had a hand in that little surprise.)
The US is quite worried about Al Qaeda’s new publishing ambitions, which mark a more sophisticated effort to engage the English-language world and to recruit English-speaking Muslims to join the cause.

This is a logical – and surprisingly overdue – next step by the largely information-savvy Al Qaeda. It will be interesting to see how the magazine is received, if and how Al Qaeda adapts to feedback, and ultimately if Al Qaeda can adhere to a regular publishing schedule.

Military Information Support Operations

~ Matt Armstrong ~ 11 Comments

On June 21, 2010, an announcement was made that the military intends to rename Psychological Operations, or PSYOP, to Military Information Support to Operations. The decision, made a few days earlier by Admiral Eric Olson, Commander, Special Operations Command (SOCOM), and Army Chief of Staff General George Casey, was propagated through a memo dated June 23, 2010.

The name change is “not a negative or punitive action” but rather the result of the success of the Psychological Operations Regiment, as the memo states. The new name builds on the flexible deployment of Military Information Support Teams, or MIST, in support of a variety of missions, including direct support to State Department posts described, in part, as public information support to diplomacy (see this previous post on a State Department Inspector General report that mentions MIST). The name change will, the memo concludes, help advance the mission of “Persuade-Change-Influence” in “operations of every type, anywhere, anytime.”

While the new name invites the obvious jokes – most of which were already tiresome the week of the announcement – this is a positive shift that creates distance from the “five dollar, five syllable” word that General Dwight Eisenhower, as a candidate for President, told us to stop fearing. We, as Americans, never did drop that fear and as a result believe that any activity from the big, bad scary PSYOP is an exercise in mind control. The reality PSYOP, and now MISO, brings analytics and methodologies necessary to engage today’s global dynamic and fluid environments.

The substance of this change is yet to be seen. Hopefully, this shift will help update the tactics, techniques, and procedures of the public affairs officer to be more proactive and engaging across mediums. This shift must also address PSYOP/MISO’s relationship to military deception, which PSYOP is too often and incorrectly synonymous with.

Real change will come only if the PSYOP/MISO force is properly trained, equipped, supported, and integrated. Unfortunately, it is not and hopefully this change will facilitate both the internal (within the Defense Department) and external (across the agencies and the Congress) awareness of the importance of information to influence relevant audiences and participants, increasingly regardless of geography or language. This name change is potentially a significant first step at rebranding through substance and not simply a squandered opportunity.

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Early Bird pricing for Now Media symposium extended

~ Matt Armstrong

wikileaks selected nodes Early Bird pricing for next week’s symposium “Now Media: Engagement based on Information not Platforms” has been extended through this Wednesday. Sign-up now to guarantee a spot for you and possibly your team (group discounts are available).

This one-day event, presented by the MountainRunner Institute with the support of InterMedia, will develop greater understanding of today’s global informational and physical environment. Topics will include the cross-over of new to old media by Wikileaks (see the network diagram above developed by Ali Fisher of Mappi Mundi and Ali’s most recent post on MountainRunner), the cross-over from old to new media with the example of General McChrystal and the Rolling Stone, shifting from “target audiences” to “relevant participants,” and frank discussions on the organizational, doctrinal, and legal challenges (real and imagined) facing the US today.

Registration and more information may be found here.

Update: Interestingly, the Rolling Stone article has created increased interested in General McChrystal’s father, which in turn led to significant interest in a quote the late Major General Herbert McChrystal here at MountainRunner.

Congress and International Broadcasting

~ Matt Armstrong

While the nominees for the Broadcasting Board of Governors remain in a holding pattern in the Senate, mostly likely because of Senator Tom Coburn, there is good news on the US international broadcasting front. The bill to permanently authorize Radio Free Asia has passed an important milestone.

According to a Senate source, last Friday, the Radio Free Asia bill was “hotlined” on the Republican side. This means there was no Republican opposition to considering the bill for unanimous consent. The next step is to hotline the bill on the Democrat side, which may or may not have occurred before you read this.

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USA Lost and other depressing news

~ Matt Armstrong

Team USA lost to Ghana in the World Cup in a contest that went into extra time. The referring was not quite the factor it was in previous games, but the referee yesterday should have warned and even penalized Ghana for delay of game and pretending to be fouled. He did neither but in the end, that did not change the fact Team USA could not put the ball in the net, despite several good opportunities to do so.

South Korea, another team I hoped would make it to the next round, was also defeated.

Also depressing is the nominees for the Broadcasting Board of Governors have yet to be confirmed by the Senate. Senator Lugar’s report and Huffington Post article on the BBG has apparently had no effect on the primary opposition, which is still apparently Senator Tom Coburn. Hopefully the nominees will be confirmed immediately when the Senate returns.

Finally, my vacation in Hawaii is sadly coming to an end. However, on the brighter side, within hours of my return to the mainland, I’ll be on a plane to the 9th Annual Information Operations Europe Conference in London where I will speak on Tuesday about the convergence of old and new media. My presentation will focus on Wikileaks as an online propagandist whose products and influence transcend mediums as well as the timely if unfortunate example of the General McChrystal / Rolling Stone story.

Lastly, the upcoming seminar Now Media: Engagement Based on Information not Platforms takes place July 6 in Washington, DC. There is still space so sign up now. I will extend the “Early Bird” pricing to Wednesday, June 30. On July 1, the price goes up $100.

Lastly, you may have heard that the US military has renamed Psychological Operations (PSYOP) to Military Information Support Operations (MISO). Soup (and other) jokes aside, here is the memo from the Department of the Army that describes the change with the “direction and consensus of our most senior military leadership.”

USA Wins! and other news

~ Matt Armstrong

USA just won its group in the World Cup! Despite more bad referring! USA advances to the next round to play a team to be determined later this morning. Matt Ygelsias unbelievably jokes this is a result of the “failure of Obama public diplomacy” soon before Twitter’s fail whale appears.

Right, and England advances from Group C as well.

In other news:

  • General McChrystal and his staff ironically fail to grasp true and full nature of the information war they are in as they roll their stones into new careers (excluding the oft-repeated highlights, the Rolling Stone article isn’t bad).
  • Psychological Operations gets a necessary name change to Military Information (or possibly Military Information Support… but not Military Information Support Operations as I tweeted on Monday). Perhaps now we can have the necessary shift in Public Affairs to take on some of the proactive and preactive tactics, techniques, and procedures of Military Information Support (MIS) / PSYOP that are required in today’s environment.  
  • And Ann Stock is confirmed as Assistant Secretary of State for the Bureau of Educational and Cultural Affairs while the nominees for the Broadcasting Board of Governors are not.

Posting will remain sporadic as I am still in Hawaii. Next week I’ll be at the European IO Conference presenting on Now Media with attention on Wikileaks. The following week I’ll be in DC to conduct a seminar on Now Media with presentations from Duncan MacInnes, acting Coordinator of the Bureau of International Information Programs (just announced: 2010 Democracy Video Challenge winners), Adam Pearson, and others.

AP’s new math declares Security Council as top contributor to Peacekeeping

~ Matt Armstrong ~ 2 Comments

Briefly, in an article on UN peacekeeping titled UN says still trying to get peacekeeping right, the Associated Press’s John Heilprin writes that “U.N. figures show the 10 biggest troop-contributing nations to U.N.-mandated operations are the U.S., Pakistan, Bangladesh, Britain, India, Italy, Germany, France, Nigeria and Nepal.” This is completely false, unless perhaps the author includes the peacekeeping operations before the end of the Cold War, for which I have not analyzed the data. Even then, I doubt the author is correct. The article also fails to properly attribute failures in UN peacekeeping as it glosses over “controversies” while ignoring the underlying systemic problems.

The top 10 “troop-contributing nations” look more like this sample from the end of 2009: Pakistan, Bangladesh, India, Nigeria, Egypt, Rwanda, Nepal, Ghana, Uruguay, and Italy. If the consideration is “police-contributing”, then the top 10 states are: Bangladesh, Jordan, Pakistan, Nepal, Nigeria, India, Senegal, Ghana, Philippines, and Zambia. If the top 10 is overall contribution of forces, then this is the list with their contribution for December 2009 in parenthesis: Pakistan (10,764), Bangladesh (10,427), India (8,757), Nigeria (5,807), Egypt (5,155), Nepal (4,311), Jordan (3,798), Rwanda (3,671), Ghana (3,633), and Uruguay (2,513).

The Security Council permanent member contributions in December 2009 was: China (2,136), France (1,610), United Kingdom (282), Russia (365), and US (75).

I wrote about the challenges and mercenary-nature of most of the peacekeeping forces in a 2008 magazine article that also raised the fact Blue Helmets are outside (not just beyond) the law of armed conflict. The UN Security Council’s share of peacekeeping forces have been historically low, especially since the end of the Cold War – the only time that really matters now. More recently, I wrote about an evolution in peacekeeping that may be both promising and reinforcing.

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Now Media: Engagement based on Information not Platforms

~ Matt Armstrong

mri_sm_300

On July 6, 2010, the MountainRunner Institute, a not-for-profit non-partisan think tank, with the support of InterMedia, presents a one-day training event to prepare you and your organization for today’s cyber and non-cyber challenges. Now Media: Engagement Based on Information not Platforms will help you gain a better understanding of the capabilities, capacities, and authorities necessary to be effective in today’s global informational and physical environment. Registration and more information may be found here.

Topics include:

  • The Convergence of “old media” and “new media” into Now Media;
  • Mobilizing and even creating “diasporas” that facilitate engagement pathways and challenge traditional views of nationalism;
  • Moving from “target audiences” to “relevant participants”;
  • Adversarial use of online media;
  • Frank discussions on the organizational, doctrinal, and legal challenges (real and imagined) facing the US today.

Date: July 6, 2010 
Time: 8:30a – 5p (light breakfast at 8a, lunch and refreshments will be provided) 
Location: National Press Club in the McClendon Room 
Cost: $300 before June 27, $400 June 28 and after; group discounts are available for 3 or more; credit cards are accepted.

Speakers:

  • Matt Armstrong, President, MountainRunner Institute; publisher of the blog MountainRunner.us
  • Adam Pearson, White Canvas Group; 
  • Duncan MacInnes, Acting Coordinator, Bureau of International Information Programs, U.S. Department of State
  • A representative from InterMedia;

Attending the second half of the event are four Indonesian bloggers, including the "father of Indonesian blogging", that are in the United States under the auspices of the Department of State’s International Visitor Leadership Program.

Questions should be directed to Matt Armstrong at blog@mountainrunner.us.

Register today.

9th Annual Information Operations Europe Conference

~ Matt Armstrong

imageThe 9th Annual Information Operations Europe takes place 29-30 June 2010 at The Bloomsbury Hotel in London. The conference will provide information operations case studies from Afghanistan, future plans from the UK and an examination of New and Social Media from the United Kingdom Ministry of Defence, the US Defense Department, NATO, and Canadian Forces, and others.

Day One – 29 June – starts with three keynotes from the UK MoD followed by 40 minute presentations by Sarah Nagelmann and Matt Armstrong. The UK MoD presentations look at the purposes, capabilities, and challenges of strategic-level information and influence operations. Sarah will discuss the new media strategy for NATO SHAPE and EUCOM. Matt will discuss the modern Now Media environment, with attention to Wikileaks, an interesting non-state global influencer.

Other presenters on Day One include Matt Bigge (“Technology Based. Human Enabled: The Future Of Cultural Information Engagement”), George Stein (“The Influence And Intelligence Opportunities Of Virtual Worlds”), Ed O’Connell (“Informal Network Analysis And Engagement In Conflict Zones”), and David Campbell (“Innovative Use Of The Media For Outreach In East Africa”).

Day Two – 30 June – is heavily focused on Afghanistan, with case studies and lessons learned.

See also:

Aid: The Double-Edged Blade

~ Matt Armstrong ~ 5 Comments

By Simon Anholt

Foreign aid, in many ways, gives with one hand while it takes away with the other.

I have often commented in the past about the unintended damage done to the international standing and, consequently, the long term prospects of poorer countries by well-intentioned charity promotion, and in particular the negative ‘branding’ of Africa by aid celebrities like Geldof and Bono. Over the decades, with the best intentions in the world, their relentless depiction of Africa as one single, hopeless basket-case has harmed the long-term development prospects of the whole continent even as it has boosted donations. After all, while many people would happily donate money to a basket-case, few will think it prudent to invest in a basket-case, buy products or services produced in a basket-case, go on holiday to a basket-case, or hire somebody born and raised in a basket-case.

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Understanding Social Media’s Contribution to Public Diplomacy

~ Matt Armstrong

This is part of an ongoing series of journal-style peer-reviewed articles featured at www.MountainRunner.us (and soon at www.MountainRunnerInstitute.org) on subjects and issues related to public diplomacy and strategic communication, U.S. or otherwise. Submit articles to info@mountainrunnerinstitute.org.

Understanding Social Media’s Contribution to Public Diplomacy: How Embassy Jakarta’s Facebook Outreach Illuminates the Limitations and Potential for the State Department’s Use of Social Media

by Melanie Ciolek

View the article or download the article (251kb PDF).

As social media platforms have grown in popularity around the world, calls for the U.S. State Department to utilize them have also increased. The perception that these new technologies “redefine how foreign ministries communicate and collaborate with publics” by enabling interaction has become widely accepted, even though far fewer understand how platforms like Facebook and Twitter actually create opportunities for engagement. While the State Department has embraced the concept of using social media tools as another way to engage with audiences around the world, there is confusion about using social media as a public diplomacy tool and skepticism about whether or not its use can prove effective.

This paper intends to demonstrate that social media tools can contribute to public diplomacy when their use responds to the audience and considers the overall information landscape. While President Obama’s visit has yet to occur, it’s possible to see how the Embassy’s effective use of Facebook helps advance U.S. public diplomacy objectives while producing visible interaction with its audience and building a basis for continued engagement. By recognizing both the limitations and potential of social media within Indonesia’s information environment, Embassy Jakarta’s Facebook outreach provides valuable lessons for developing future State Department outreach efforts. Improving comprehension of social media’s contribution to public diplomacy can help State Department practitioners and policymakers communicate its value to Congressional lawmakers who ultimately determine the financial resources allocated to public diplomacy efforts.

Melanie Ciolek is a second year student in the Master of Public Diplomacy program at the University of Southern California, and interns for the public diplomacy evaluation project at the USC Center on Public Diplomacy. Before arriving at USC, Melanie worked for the Program on International Policy Attitudes (PIPA) in Washington D.C., a global public opinion research think tank which manages the WorldPublicOpinion.org project.

Changes at State Public Diplomacy

~ Matt Armstrong

Dan Sreebny has joined the Office of Under Secretary for Public Diplomacy and Public Affairs Judith McHale as a Senior Media Advisor. Dan joined the Foreign Service in 1980 and served as a Public Diplomacy officer in Bahrain, Oman, Hong Kong, Israel, the United Kingdom, Turkey, and Washington.  He can be followed on Twitter at PD_Dan. Dan was previously acting coordinator of the Bureau of International Information Programs (IIP), a position now filled by Duncan MacInnes, also as “acting”.

Speaking with a senior source, there was some excitement with the soon-to-be-announced permanent Coordinator. While the position should still be an Assistant Secretary, perhaps there’s a reason to be thankful it is not considering the Senate’s failure to confirm virtually every nominee – including the not-controversial Ann Stock to be Assistant Secretary for the Bureau of Educational and Cultural Affairs.

Strategic Communication and Public Diplomacy Caucus briefing

~ Matt Armstrong

The Strategic Communication and Public Diplomacy Caucus is holding a briefing this Thursday, June 17th at 9:00am in Room 121 of the Cannon House Office Building to discuss the National Framework for Strategic Communication, the Secretary of State’s Strategic Framework for Public Diplomacy, and the Secretary of Defense’s “1055 Report” on Strategic Communication.

Briefers include Mr. Pradeep Ramamurthy from the White House National Security Staff, Ms. Kitty DiMartino from the State Department, and Ms. Rosa Brooks from the Department of Defense. The one-hour briefing will include time for questions and answers.

RSVP with Katy Quinn in Rep. Adam Smith’s office at Katy.Quinn@mail.house.gov or with Michael Clauser in Rep. Mac Thornberry’s office at Michael.Clauser@mail.house.gov.

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