Failure can be achieved with one action, success happens over time

Short and to the point observation by Galrahn at Information Dissemination that winning a battle does not mean winning a war.

The Navy deploys hospital ships to other countries, but then turns around and takes a poll to measure success. In other words, the Navy is measuring success based on an opinion of an action.

But opinions also measure perception, and hospital ship deployments do not have an associated strategic communication strategy targeting the population of the country it is servicing, rather only has a blog telling stories in English to the American people of events as they unfold.

He follows with a suggestion of true multiple media engagement (person and radio).

I don’t care how ugly it is, someone should stick a giant radio tower on top of the hospital ships and broadcast the coolest damn DJ you can find that speaks the language of the places the hospital ships go to. If Al Qaeda has a radio station in the Middle of Pakistani Mtns to broadcast their propaganda of hate, why can’t we put a radio station on a ship and send out a message of friendship?

What providing wi-fi or wi-max or even temporary cellular connectivity, all for free? Such broadcasts might be in conflict with the host nation’s telecommunications monopoly, but there are diplomatic ways around that.

Thoughts?

Public Diplomacy: Books, Articles, Websites #46

Courtesy of Bruce Gregory, Professor of Media and Public Affairs, George Washington University:

July 7, 2009
Intended for teachers of public diplomacy and related courses, here is an update on resources that may be of general interest.  Suggestions for future updates are welcome. 
Bruce Gregory
Adjunct Assistant Professor of Media and Public Affairs
George Washington University

Continue reading “Public Diplomacy: Books, Articles, Websites #46

Defense Department Plan on Strategic Communication and Science and Technology

A newly released report from the Department of Defense may be the first to specifically consider the role of science and technology (S&T) efforts supporting the broad range of Strategic Communication (SC) activities across the whole of government. The Strategic Communication Science and Technology Plan, April 2009, (PDF) produced by the Rapid Reaction Technology Office (RRTO) within the Office of the Secretary of Defense’s Director, Defense Research Engineering (DDRE), responds to direction in the Fiscal Year 2009 National Defense Authorization Act, which calls for the Department to leverage these efforts to designate an “S&T thrust area for strategic communication and focus on critical S&T opportunities.” Congress and RRTO authorized publication of this report on MountainRunner.us.

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NATO Public Diplomacy: Six Colors / Six Couleurs

imageNATO Public Diplomacy is a bit different than US public diplomacy. Unlike US public diplomacy which is (quaintly) aimed exclusively foreign publics, NATO public diplomacy is aimed chiefly at member countries and secondarily at partner countries. From the American perspective of audience-based tactics, this seems to be more like public affairs but the methodology is certainly more like public diplomacy.

Earlier this year Dr. Stefanie Babst, the NATO Deputy Assistant Secretary General for Public Diplomacy Strategy, stated the key principles to govern NATO “new public diplomacy” that will sound very familiar to any public diplomat (full speech is here, PDF:

1. Public diplomacy is about listening. …
2. Public diplomacy must be connected to policy. …
3. Public diplomacy must be credible to be effective. …
4. Public Diplomacy is not always about you. …
5. Public Diplomacy needs to respond to the challenges of the Web 2.0 world.

In this spirit she suggests that NATO public diplomacy might actually want to connect directly with a broad audience.

NATO should be more courageous in using digital tools to directly interact with the public. Why not host a permanent blog on the NATO website? Why not widen the debate about NATO’s new Strategic Concept beyond the ‘usual suspects’ and try to obtain new thinking through, for instance, online discussions with citizens on specific aspects of NATO’s future role? Let us hope that when Allies discuss NATO’s future strategic course at the forthcoming Summit in Strasbourg and Kehl, they will also take a moment to sign up to a 21st century public diplomacy approach.

I couldn’t agree more.

Noteworthy Links: Information and Communication edition

New edition of AP Stylebook adds entries and helpful features: AP writers can now use the phrase "to Twitter" in place of the wordier "to post a Twitter update." Both are far better (and technologically adept) than The New York Times use of “on their Twitter page.”

If you provide services to poor people, should you make a profit? Interesting question that goes to the increasing connectivity in Africa. (h/t @ICT4D)

Feeds for Information Graphics. Compiled by the Art Director for the Associated Press Interactive Design & Graphics Department in New York.

IT Dashboard. Track information technology spending by the US Government. For example, see that the State Department is doing pretty well managing its IT projects and that there are apparently problems with USAID’s Infrastructure and Modernization Program.

Après un an de tests, les policiers ont choisi ce modèle, léger et long de 5 cm.Combat camera for cops. French cops are getting ear-borne mini-cams to combat “to establish the context of our interventions.”

World Bank Report: Information and Communications for Development 2009

Some of the World Bank report Information and Communications for Development 2009: Extending Reach and Increasing Impact is now available online. This report

takes an in-depth look at how ICT, and particularly broadband and mobile, are impacting economic growth in developing countries. The data section includes at-a-glance tables for 150 economies of the latest available data on ICT sector performance. Performance measures for access, affordability and applications in government and business are also introduced.

I’ve only reviewed the introduction – to get the whole report you have to buy it (!!) – but it appears this report provides valuable justification for expanded information and communication technology investment for public diplomacy and strategic communication. However, the report all but ignores the impact broadband and mobile phones have on media and corruption or access to radio via mobile phones. Still, as mobile phones “now represent the world’s largest distribution platform”, it is worthwhile to read about their impact on economic growth.

See also:

View the Democracy Video Challenge winners

Last year the State Department embarked on an ambitious mission of encouraging others to describe what democracy meant to them. This was a smart and creative use of social media to amplify and empower trusted and authentic voices to speak about subjects that matter to them. Let’s hope State continues the concept…

Six winners were selected from the 900 people from nearly 100 countries submitted videos in the Democracy Video Challenge. View all of the winning videos here. All of the winners are superb, but my favorite is below.

Continue reading “View the Democracy Video Challenge winners

Broadband hits Africa

From Foreign Policy, a map showing increased connectivity and the importance of investing in Information & Communication Technology for Development (ICT4D) in Africa.

As interconnectivity between African countries increases, economic benefits are expected, especially in Kenya, which has a fast developing IT sector. Other potential impacts include education and access to media.

Increased interconnectivity also means increased importance of online media.

See also this 2007 global map by Alcatel-Lucent (5.6mb PDF).

Quoting History: Reorganizing to look busy

We worked hard, but every time we began to function new plans or reorganization were initiated.

I learned later in life that we have a tendency to deal with any new situation by reorganizing. Also I learned what a wonderful method this is to give an illusion of progress while in reality it creates chaos, inefficiency and demoralization.

— Caius Petronius, Roman civil servant of Emperor Nero, died 66AD

It seems that two millennia ago the workforce was also perceived as widgets that will function within whatever structure is available. The truth is, if an organization needs to be “fixed”, changing the organizational chart creates “chaos, inefficiency, and demoralization” today as it did yesterday without a change to the working culture.

Event: International Symposium on Cultural Diplomacy

International_Symposium_on_Cultural_Diplomacy_2009_brochure_Page_01 An interesting weeklong event on cultural diplomacy will held in Berlin at the end of this month (27-31 July, 2009).

The International Symposium on Cultural Diplomacy: The Role of Soft Power in the International Environment

The International Symposium on Cultural Diplomacy 2009 will bring together a diverse group of participants from across the world for a weeklong program of lectures, social events and panel discussions that will look at the role of soft power in contemporary international relations. The speakers during the week are experts and leading figures from politics, academia, and the private sector.

The following are a selection of the speakers for the Symposium:

  • Jorge Sampaio, UN High Representative for the Alliance of Civilizations, Former President of Portugal (1996-2006)
  • Joaquim Chissano, Former President of Mozambique (1986-2005), Former Chairperson of the African Union (2003-2004)
  • Dr. Vaira Vīķe-Freiberga, Former President of Latvia (1999-2007)
  • Cassam Uteem, Former President of the Republic of Mauritius (1992-2002)
  • Dr. Vasile Puşcaş, Romanian Minister for European Affairs
  • Ints Dālderis, Minister of Culture of the Republic of Latvia
  • Borys Tarasyuk, Member of Parliament and Former Foreign Minister of the Ukraine (1998-2000, 2005-2007)
  • Dr. Erkki Tuomioja, Member of Parliament and Former Foreign Minister of Finland (2000-2007)

Further information about the Symposium can be found here.

The program brochure, including the timetable, can be found here (2.12mb PDF).

I’d like to be there but won’t be unless somebody decides to fund my trip. Any takers?

Out of the Office, still

I still have limited access to (or interest in) the Internet right now so talk amongst yourselves. Expect to see a report I contributed to appear on this blog later (probably Monday) that has been cleared for public release, as well as several other posts I hope you’ll find interesting.

Enhancing the Digital Native / Immigrant taxonomy

When discussing the use and implications of both “new media” and its convergence with “old media” (into “Now Media”), the conversation frequently includes references to two groups, the Digital Native and the Digital Immigrant. This two-tier system inadequately describes reality so I propose a four-tier system that begins with the commonly accepted native-immigrant models and adds two more.

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Bouncing Around London

British Council signEnjoyed walking around London today. Stopped to watch the march that closed Piccadilly for a minute and then got bored. Had only a couple of meetings this afternoon. A couple more on Sunday and then non-stop Monday and Tuesday(here and here).

Came across the office of the British Council and realized the last time I walked around London I went right passed the same office without a second look. However, that was before I knew about public diplomacy (not that I know anything about it now).

Done for the day with dinner at 10:30p. Seems late, but as I’m still on DC time, not so bad.

A (R)Evolution in Public Affairs at the Defense Department?

As I wrote over a week ago, Price Floyd, formerly of (wait for it) the Center for a New American Security (surprise!), is the new Principal Deputy Assistant Secretary of Defense (P-DASD) for Public Affairs. Price has a deep appreciation for proactive public diplomacy, so his interview with Donna Miles of in-house publication DefenseLink is not really surprising:

So one week into the job as principal deputy assistant secretary of defense for public affairs, Floyd is taking a fresh look at traditional public affairs and strategic communications practices with an eye toward making them more responsive, more relevant, more inclusive and more transparent.

For a long time, the new technologies represented little more than “a better bullhorn” to broadcast the Defense Department’s messages to more people, Floyd said. “But now, that’s changed,” he said. “It’s not just better one-way communication; it’s better two-way communication. It’s not just us reaching people; it is them reaching us, too.”

There’s a lot in what Price said in the interview. Many of his sentiments go against deeply held beliefs, practices, and in many cases, training of public affairs. Ignoring the ability of virtually anyone to inform and mobilize global audiences for good or for bad surrenders the most important terrain of modern conflict: the mind that in turn influences the will to act.

Price has his work cut out for him.

Here are a few changes I’d like to see:

  • Dump the public affairs mantra “inform but not influence”
  • Make PA more proactive and “preactive” as it is a critical part of the global chess game that is the struggle for minds and wills
  • Adopt the proposed definition of propaganda recommended by Price’s predecessor (same for strategic communication which is redefined in the same document)

Beware of cheap imitators

Glancing at John Brown’s Public Diplomacy Press and Blog Review for Sunday, I came across one of his links to a post on Under Secretary Judith McHale’s speech at CNAS. As I read it, I thought the words sounded familiar, and for good reason. John linked to some blog that copies other people’s content to increase their links/visitors. I visited the blog so you don’t have to:

image

They indiscriminately copied the beginning of this post. Possibly it was automated or likely they didn’t care that it began with “Below are…” when they had nothing “below.”

This isn’t the first time I’m been copied. GoogleAlerts has alerted me to several similar entries on “spam” blogs (is there another name for these?). The best one, however, was the verbatim copy of one of my posts (was it my op-ed?) by a Southeast Asian news website who put one of their own as the author.

There’s a lesson in here about the ease in which information can be reappropriated and used for alternative purposes.

Upcoming travel and a renewed call for guest posts

First the renewed call for guest posts. I’ll be traveling (see below) so this is a great time for guest posts on MountainRunner. If you’re interested but don’t know where to start, think of the post as an op-ed with hyperlinks. The length should be between 600-1200 words and it should address something related to global engagement, like communications, exchange, health, aid, etc. However, you’re the creative one so don’t let my list constrain you. Send your idea, your draft, or your completed post to blog@mountainrunner.us.

Second, now that I’ve asked you to email me, I may be slow in responding. This Wednesday I will be in Potomac, MD, for a workshop, followed by London for an IO Conference, and then to join my wife and kids in Hawaii for a family vacation until July 4. However, I do plan the occasional post and will (eventually) respond to email.

Comment on Judith McHale’s talk at CNAS

[The following was originally posted as a comment by a reader – TOX – to my post on McHale’s talk at CNAS. It is ‘promoted’ to an entry to give it the visibility it deserves. –MCA]

I was less impressed with the new Under Secretary McHale’s prepared and unprepared remarks. She seems very competent and understands complex communications and engagement challenges globally from her previous experience, but that did not shine through yesterday. Defining the key themes and messages for the office of Public Diplomacy will be essential to prevent comments such as lack of knowledge stemming from only two weeks on the job. President Obama did not get away with that answer and neither should she. Perhaps an approach similar to General Petreaus would be valuable where 100 leading representatives of government, non-profit, and commercial expertise come together to help shape policy over 100 days. Public health NGO’s in Africa, to international media, .COM leaders, military IO and Public Affairs representatives and more could be a potential pool of interested subject matter experts that can make a difference. President Obama used similar groups of expertise in his digital outreach strategy leading to a powerful grassroots movement. This kind of strategic review is both valuable for future plans and seizing the momentum of being new in the office so people perceive the office to at least have a plan and commitment. The following observations are only highlighted to hopefully improve the effectiveness of this critical office.

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Debating the Theory vs Practice of Public Diplomacy

The conversation that appears in the comments of the post was originally an email exchange that began on May 20, 2009. The spark was Craig Hayden’s Public Diplomacy and the Phantom Menace of Theory, which was a response to Pat Kushlis’s Detroit on the Potomac. None of the comments have accurate timestamps as they were manually copied from email and inserted as comments. However, they do appear in correct chronological — and rhetorical — order. All comments appear here with the permission of the respective authors are are posted here to continue the discourse in public.  Add your voice. –MCA

Craig Hayden, Thanks for your recent excellent piece on the academic study of PD. It think it contributes much to the debate of theory vs. practice in PD. I hope it will be widely read. Have you considered submitting it to “American Diplomacy,” which is published by ex-FSOs? My main quarrel with much of the “scholarship” re PD, which Pat Kushlis critiques so well, is that it often misses a key element in PD — what PD officers (or whatever you want to call them) concretely do “in the field” and the day-to-day issues that they face. That is why, in the case of PD, I find memoirs, history and media reporting often more enlightening that abstract treatises. We are not, after all, dealing with rocket science here, but with a down-to-earth, all-too-human activity. As you point out, there’s no PD “theory.” Also, I am concerned that people who want to “do PD” as a career might think that “a degree in PD” is sufficient to be an effective PD practitioner (I realize that is not what academic courses on PD “promise”). Of course, nothing wrong with being a PD “scholar,” but based on my FSO experience what is most helpful in preparing to be an effective “public diplomat,” at least for the US government, is learning foreign languages in depth, familiarity with cultures overseas, and people-to-people skills that are not necessarily acquired in the classroom or by research in libraries/on the Internet.

Guest Post: Congress Takes a Step Forward in Preparing Future Generations of America for the Global Age

By Marlene M. Johnson

The passage of the Foreign Relations Authorization Act for FY 2010-2011 (HR 2410) in the U.S. House of Representatives is an important investment in America’s diplomatic capabilities. As Matt observed, “this legislation is necessary and long overdue” and sets the stage for “global persistent engagement rather than persistent conflict.”

Doubling the size of the Peace Corps, enhancing the State Department’s educational and cultural exchange programs, providing scholarships for students from around the world to study in the U.S., and hiring and training more Foreign Service officers are all important elements to bolster the effectiveness of U.S. public diplomacy, foreign policy, and national security efforts. NAFSA strongly supports the enactment of another piece of this important legislation – The Senator Paul Simon Study Abroad Foundation Act.

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