On Friday morning, January 18, 1957, Arthur Larson gave a lengthy and wide-ranging presentation on the United States Information Agency to President Eisenhower’s cabinet. After 22 months as under secretary at the Labor Department, and now one month as USIA Director, Larson used charts, maps, and film clips to describe the barely four-year-old agency. The nearly three dozen attendees included the President, Vice President Richard Nixon, Secretary of State John Foster Dulles, and Attorney General Herbert Brownell. Larson’s objective was positioning the agency at the center of a whole of government engagement program. Larson stressed “the need for the help of all Cabinet members, since the program for telling the United States’ story can succeed only if everyone in public and private life is alert to the impact of our actions on world opinion.”