Guest Post: Superfriends and the Strategic Communication Continuum

By Larisa Breton

Forget Smith-Mundt; the Hill’s call for a rethink padlocks the door on an empty barn. Americans already enjoy the gentle second-and third-order effects of an imported comic pantheon from Marvel Comics’The 99”, courtesy of private (or semi-private) commerce. New Yorker Dr. Naif Al-Mutawa, now Chairman of Teshkeel Media Group, commercialized “The 99” in 2006 as a way to promote and make relevant the historic virtues of Islam while peacefully reaching out to a burgeoning youth population in the Levant. (“The 99” refers to both the 99 attributes of Allah, and to 99 mystical gems which confer special powers to those who discover them in the comic series.)

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