• Public Diplomacy

    Demonstration of sincerity matters in public diplomacy

    When I come across a statement about “winning the hearts and minds” of this or that group, I usually roll my eyes because the phrase is usually being tossed out without regard to underlying requirements or even reality. This “hearts” thing of likability and emotions plays closer to propaganda, which usually targets easily manipulated emotions instead of logic, than most realize. I get a similar involuntary eye spasm when I hear the statement “sincerity is what matters most in public diplomacy.” While deep down it is true, I find the majority use of “sincerity” to be superficial and reminiscent of the Kool-Aid that says “turn up the volume, our public…