• Congress,  Public Diplomacy,  State Department

    GAO and US Advisory Commission on Public Diplomacy discuss evaluation tools

    The subject of public diplomacy evaluation tools and methodologies has been front and center this week. Debating the difference between “measures of effectiveness” (or MOE), “measures of performance” (or MOP), and throwing spaghetti at a wall can seem like arcane stuff, understanding the value of engagement, and the ability to communicate that value, is extremely important. Measures are fundamental to discussions on what to do and why. Of course in order to measure, one must not only know the audience (primary, secondary, tertiary as they must be categorized… or do they?), where they are (as they are less likely to be within neat geographic coordinates), and how they communicate, but…

  • Public Diplomacy,  Reports

    New GAO Report on Public Diplomacy is out (Updated)

    U.S. Public Diplomacy: Key Issues for Congressional Oversight, GAO-09-679SP, May 27, 2009. Download here (PDF, 566kb) or read online here. Highlights: The United States’ current national communication strategy lacks a number of desirable characteristics identified by GAO, such as a clear definition of the problem, desired results, and a delineation of agency roles and responsibilities. … The United States’ current national communication strategy lacks a number of desirable characteristics identified by GAO, such as a clear definition of the problem, desired results, and a delineation of agency roles and responsibilities. … State faces a number of human capital challenges that influence the effectiveness of its public diplomacy operations. … Security…