From the President to the Secretaries of State and Defense, we have frequently heard how public diplomacy is key to America’s national security. While Congress debates the encroachment of the military into areas traditionally occupied, lead, and resourced by civilian agencies, there remains too much darkness when it comes to understanding the dysfunction in the structures of America’s public diplomacy, let alone at the State Department as a whole. Whether it is absent leadership at USAID, empty Undersecretary and Assistant Secretary positions across State, including the Assistant Secretary positions at International Information Programs.
Such absence of leadership leads to meandering efforts and poor use of resources. This is a core issue behind the Congressional examination into Defense strategic communication activities – a warranted development considering the lack of leadership, as noted in this report from earlier this year.
The absence of leadership – even if the seat is being warmed – can lead to other agencies taking a piece of your pie. In the case of State, the void left by inaction and poor action by State in global engagement led to the often clumsy buildup by Defense. Today, USAID may suffer: the US Department of Agriculture Secretary, Tom Vilsack, has asked the Secretaries of State and Defense to reallocate $170 million from DOD, DOS, and USAID to USDA for work in Afghanistan. In IIP’s America.gov (a site I used to tout) there’s a clear shift from informing and engaging through news to engaging through social media for the sake of engagement (apparently under the what-I-thought-was the outdated rubric of “to know me is to love me”). It’s perhaps a bit ironic that the same failure of leadership led to the disestablishment (abolishment to be blunt) of USIA ten years ago.
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