• ICT,  Now Media,  Public Diplomacy

    An Introduction to Using Network Maps in Public Diplomacy and Strategic Communication

    By Ali Fisher We live in a networked world. Whether known as family, kinship, tribe, village, neighbourhood, community, work place colleagues, or online social network, they are all networks in the sense of being a series of relationships between different individuals. Social network analysis (SNA) explores the relationship between actors within a network by identifying the points that people “huddle around”. Network maps allow a researcher to visualise and analyse data on complex interactions or relationships between large numbers of actors. In these maps the dots (nodes) are actors within the network and the lines (ties, edges or arcs) identify a relationship between the nodes which the tie connects. Through…