• Now Media,  Social Media

    The evolving role of now media in Thailand

    For a little over two months, Thailand’s brewing political conflict surfaced the streets of Bangkok, leading “red shirt” and “yellow shirt” protestors to violently battle their political differences. The riots killed nearly 90 and wounded nearly 1,800 people, disrupting the lives of tourists and locals, including Thai Facebook users. On May 24, 2010, The Christian Science Monitor published an article titled “Thailand’s red shirts and yellow shirts battle it out on Facebook“. The author, Simon Montlake, explains how Thai protestors took advantage of Facebook to fuel hate speech, peer pressure, intolerance, and zealous debate. Ironically, Thais are generally known as polite people who try to avoid confrontation. Regardless, the cultural…

  • Defense Department,  Now Media,  Public Affairs,  Social Media

    Why the Chairman of the Joint Chiefs tweets

    Last week, Federal News Radio interviewed Capt. John Kirby, Special Assistant for Public Affairs for Adm. Mike Mullen, Chairman of the Joint Chiefs of Staff, on why the Chairman actively engages in social media sites such as Facebook and Twitter. The chairman, who began Tweeting and Facebooking in 2009, understood that social media was quickly becoming a part of mainstream media and it was just as important to listen to online conversations. Prior to engaging in social media, the Admiral learned from his troops that his internal military audience, which includes younger men and women in uniform, frequently use social media to communicate with each other.  Other federal organizations can…

  • Defense Department,  Now Media,  Public Affairs,  Public Diplomacy,  Social Media

    The Social Media Strategy for the Chairman of the Joint Chiefs of Staff

    The Office of the Chairman of the Joint Chiefs of Staff, the top military officer in the United States, published its social media strategy. The document provides an insight into the current intended purposes and audience size of the various social media platforms in use now by the CJCS. The document describes four goals in the strategy: Engage, Align, Drive, and Expand. Each goal includes objectives for each goal. This is a good step in the right direction for the Chairman and the Pentagon to increase its transparency and relevancy in the discourse over military and foreign policy. As the strategy notes, With the internet being the primary source of…

  • Social Media

    Beyond Boundaries

    Advantages of online media, such as blogs, include the ability to traverse time and space to reach audiences worldwide at a moment convenient to the consumer rather the time of broadcaster, and thus the broadcaster’s choice. This access enables social media to bypass the traditional gatekeepers and hierarchies of information dissemination and access, such as governments, news media, and even scholarly journals. Online tools make it increasingly easy for online content to ignore not just geography but to break through language barriers as well. Such is the world of social media. Every now and again I highlight the global reach of www.MountainRunner.us as an example of the potential of social…

  • Public Diplomacy,  Teaching / Training

    PUBD510: Public Diplomacy and Technology

    We are in a world where “old” and “new” media converge to create “now media”. Focus must be on the information, and the listening being generated in a noisy environment, not the channels of delivery. The modern information environment is fluid and dynamic and never simple. Information jumps from one medium to another with ease as it is repackaged and forwarded by proxies. Stories by the BBC or The New York Times do not exist solely in the realm of broadcast or dead trees. Beginning this week, Friday blogging is likely to be light as Public Diplomacy and Technology begins. This is a graduate course I’m teaching at USC’s Annenberg…