Active or Passive Strategic Communication: What’s the Role of Government?

By Jamie Gayton

Army War CollegeIf we ascribe to the United States Army War College interpretation of U.S. national interests, we accept, 1) Defense of the Homeland, 2) Economic Prosperity, 3) Promotion of Values, and 4) Favorable World Order, as the categories that represent those national interests. The United States Government generally accepts responsibility for developing and refining these national interests and as such should initially take responsibility for developing a road map consisting of actions and communication that would foster movement toward their attainment. This is commendable – it is clearly responsible action by the developer of the goals and objectives supporting our interests, but must the government remain the lead executor in any specific category? Could it be possible that other organizations or entities might better support the achievement of national interests in certain areas for example, Economic Prosperity or Favorable World Order?

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