Certain countries, China in particular but also potentially Brazil and India, are increasingly leveraging UN peacekeeping as an opportunity to engage local populations to further national interests.  China, for example, has followed through on its word to increase its UN activities to further its image as a responsible power and to create awareness and connections with individuals and countries alike. 

At World Politics Review (subscription required), I have a short article that explores what may be the third transformation of UN peacekeeping.  From its inception as means to keep an agreed upon peace between two warring parties (hence the name), to peacemaking, some countries are using opportunities facilitated by wearing the Blue Helmet to build relations in troubled places that posses valuable resources and, secondarily, markets. 

A subtle evolution of United Nations peacekeeping operations is underway. …

The global movement of people, information, goods, and services creates new opportunities, but also new threats for peacekeepers. With the immediate and persistent availability of information, peacekeepers and their home countries will be increasingly held accountable for their actions, as well as their failure to act — a situation countries were long able to avoid. …

This public diplomacy component of peacekeeping, which connects with the general public and leaders alike, is potentially transformative and empowering for a country’s agenda, as increased contact creates awareness of culture, language, and narratives. This facilitates greater understanding, as well as personal and institutional connections, potentially opening markets and access to resources through the development of formal or informal relationships.

Read the U.N. Peacekeeping as Public Diplomacy in its entirety. A subscription is required, so subscribe or sign up for a trial subscription.