There will be a healthy (and impressive) number of panels and roundtables at next week’s Annual Convention for the International Studies Association (ISA) in San Diego. These include: Understanding Public Diplomacy in Different Contexts: Issues of Culture, Science and Power; Public Diplomacy 2.0; Public Diplomacy and New Media in the Information Age; and others.
I’ll be at ISA Sunday through Tuesday. Besides attending various panels, I will be the discussant for one, “Winning Hearts an Minds in the Information Age.” This panel starts at 8:15a Tuesday, April 3, in the Hospitality Suite #1501. About the panel:
In the new information environment world leaders are finding that they must communicate—effectively—with multiple audiences. This panel considers the range of approaches governments are using to meet this public diplomacy imperative as well as the diverse objectives behind these efforts. Hayden provides a comparative framework for analyzing how various power mechanisms are adapted to fit specific strategic requirements. Hanson focuses on one particular new approach, the use of social media, of one country, India. The main target audiences are youth at home and abroad, and the primary objective is to provide vehicle for Indian soft power. Corman focuses on changes in the information and communication environment that require a reconceptualization of public diplomacy and a reformulation of policies. Finally, Cull considers emerging trends and provides recommendations for the conduct of public diplomacy in the new information environment.
The panel chair is Robin Brown (PD Networks). The panel discussant is your author. The panelists are:
Emily Metzgar: Building a Public Diplomacy Network: One JET at a Time
Craig Hayden: Audience, Mechanism, and Objective: A Comparative Framework for Soft Power Analysis
Betty Hanson: India Would Like to Be Your Friend: New Initiatives in Indian Public Diplomacy
Steve Corman: New Concepts of Audience for Public Diplomacy in the Information Age
Nick Cull: The Future: Tracking Forward Trends in Strategic Communication and Public Diplomacy
If you’re there, stop by.
To single one of the many fine discussions that will take place, “Public Diplomacy and Power: To What End?” should be interesting. Phil Seib chairs a discussion with Kathy Fitzpatrick, Ali Fisher, and Craig Hayden. Scene settings questions include:
If public diplomacy is viewed as an extension of power over others, then how does relationship building fit within such a construct?
What does power mean in a collaborative public diplomacy context?
What influence does the relative power of nation-states (or other international actors) have on cross-border relationship building?
What moral aspects should be considered in discussions of power in public diplomacy?
Do links between public diplomacy and power define (or mask) public diplomacy’s purpose and value to nations and other international actors, as well as to global society?
Michael A. Hammer to be Assistant Secretary of State (Public Affairs)
Anne Claire Richard, of New York, to be an Assistant Secretary of State
Tara D. Sonenshine, of Maryland, to be Under Secretary of State for Public Diplomacy, vice Judith A. McHale.
Robert E. Whitehead, of Florida, a Career Member of the Senior Foreign Service, Class of Minister-Counselor, to be Ambassador Extraordinary and Plenipotentiary of the United States of America to the Togolese Republic.
Larry Leon Palmer, of Georgia to be Ambassador Extraordinary and Plenipotentiary of the United States of America to Barbados, and to serve concurrently and without additional compensation as Ambassador Extraordinary and Plenipotentiary of the United States of America to St. Kitts and Nevis, Saint Lucia, Antigua and Barbuda, the Commonwealth of Dominica, Grenada, and Saint Vincent and the Grenadines.
Jonathan Don Farrar, of California to be Ambassador Extraordinary and Plenipotentiary of the United States of America to the Republic of Panama.
Phyllis Marie Powers, of Virginia to be Ambassador Extraordinary and Plenipotentiary of the United States of America to Republic of Nicaragua.
Nancy J. Powell, of Iowa, a Career Member of the Senior Foreign Service, Personal Rank of Career Ambassador, to be Ambassador Extraordinary and Plenipotentiary of the United States of America to India.
Frederick D. Barton, of Maine, to be an Assistant Secretary of State (Conflict and Stabilization Operations), vice Bradford R. Higgins.
For Tara, getting started requires waiting for the President to attest (certify) the confirmation, then swearing in (mostly like at the Department, possibly by Secretary Clinton but possibly Under Secretary Kennedy, unless she has a specific individual in mind), and then she’s off and running. She could start as early as Monday but Tuesday may be more likely. It largely depends on the White House’s ability to turn around the certification and get it to State.
Congratulations also goes to State’s public diplomacy, including the people, bureaucracy, the practice and the supporters. Having a strong leader like Tara confirmed for the job is long overdue.
One of the most important public diplomacy books you have never heard of is American Avatar: The United States in the Global Imagination by Barry Sanders. An adjunct professor of Communications Studies at UCLA, an international corporate lawyer, President of the Board of Commissioners of the City of Los Angeles Department of Recreation and Parks, Barry provides a unique, fascinating, and worthwhile exploration of the opportunities and risks of American global engagement.
In American Avatar, Barry looks at narratives, their foundations and trajectories. “Now more than ever,” Barry writes, “foreign views of the United States also affects its national security.”
As a panelist at the November 2011 meeting of the U.S. Advisory Commission on Public Diplomacy, Barry explained that stories at the heart of everything: the study and practice of law, movies, group membership, and more.
Barry was in DC to discuss his book earlier this month. Watch this meeting and read a discussion here.
I recommend Barry’s book for students and practitioners of strategic communication and public diplomacy.
The mission of public diplomacy is generally described as seeking to “understand, engage, inform and influence” foreign publics and elites in support of national policy objectives. Public diplomacy has been practiced, in one form or another, for a long time – think Benjamin Franklin in France, charming the nobility to garner support for the American colonies in their struggle for independence. Its modern origins include the first broadcast of the Voice of America in February 1942 (VOA celebrates its 70th anniversary this spring) and the establishment of the Office of War Information in June of that year. Continue reading “A Call to Action on Public Diplomacy”
It should be common knowledge that the “information consequences of policy ought always be taken into account, and the information man ought always to be consulted. This statement from 1951 foreshadowed Eisenhower’s dictum of the next year that “everything we say, everything we do, and everything we fail to say or do will have its impact in other lands.” Words and deeds needed more than just synchronization as public opinion could be leveraged to support the successful conduct of foreign policy. Continue reading “The President’s National Framework for Strategic Communication (and Public Diplomacy) for 2012”
Today’s article in the Wall Street Journal entitled “More Drones, Fewer Troops” looks at the policy behind the increasing use and reliance on drones, but it misses an essential point: unmanned warfare’s impact on public opinion and public diplomacy. While the technical and budgetary advantages of unmanned systems are front and center, their impact on foreign policy are often an aside, usually in the context of meddlesome by-products of using “drones.” We have seen, if not acknowledged, the powerful impact of human intervention (e.g. SEAL Team Six) over the powerful impact of robots, either remote controlled or autonomous. Leaving the issue of the public diplomacy of these activities on the margins of planning is short-sighted and unwise.
In my article “The Strategic Communication of Unmanned Warfare” (June 2008), I explored the impact of ground robots, intentionally avoiding flying drones because since World War II, flyers and targets were largely anonymous from each: death rained from above. Today’s communication environment and technical advances are removing the “air gap” between the ground and the flyer, or drone in this case, allowing for direct links between policy and the people on the ground.
This topic requires a deeper discussion. Public diplomacy and strategic communication must be on the take-offs of drones, not just the landings, crash landings or otherwise. In lieu of an organization that could look at this, I invite comments and articles on the subject to be posted at MountainRunner.us.
The Broadcasting Board of Governors is presently working toward updating its organization and strategy to meet America’s 21st Century needs. Whether you agree with the suggestions or not, most of the proposed changes remain just that: proposed as they await approval for many of the key changes. The BBG provided a “narrative” but you will have to wait until next month, I’m told, for the detailed plan.
Back in September 2010, I wrote about the “honeymoon” the then-new Board would enjoy. Indeed, after two years without a chairman and with only four members, serving appointments that expired six years earlier, the neglected BBG was due and eager for fresh leadership.
For background, the BBG is the only federal agency run by a committee. The eight governors are appointed by the President, not more than four of whom may be from the same party, and the Secretary of State, who usually delegates his or her Under Secretary of State for Public Affairs and Public Diplomacy as the representative.
These eight are part-time leaders appointed to staggered terms. The purpose was to provide fresh and state-of-the-art advice by top professionals and leaders to the Government.
The staggered and overlapping terms were a bid for continuity and to avoid radical shifts in policy. The wholesale replacement of the Board in June 2010 with eight new members was a refresh that was not supposed to happen, and it was the first time since 2004 that the Board had a full complement.
However, we are now looking at the likely prospect of a wholesale replacement of the board due to term expirations. Is twice in a row a coincidence or an emerging pattern of White House neglect?
By Alan L. Heil Jr. This article originally appeared at American Diplomacy. It is republished here, slightly modified, with permission of the author and American Diplomacy.
As the Voice of America marks its 70th anniversary, what lies ahead for all of the world’s publicly-funded overseas networks in the year ahead? For Western broadcasters collectively, 2011 was the most potentially devastating year in more than eight decades on the air. Now, because of fiscal uncertainties in their host countries and rapidly evolving competition from both traditional and new media, they face huge cuts in airtime and operations. Can America step up to help fill the gap? A new strategic plan for U.S.-funded overseas broadcasting charts a possible path.
Over the years, the government networks in Europe and North America have offered a window on the world and a beacon of hope for hundreds of millions of information-denied or impoverished people on the planet. They have done so by offering accurate, in-depth, credible news, ideas, educational and cultural fare, consistent with Western journalistic norms and the free flow of information enshrined in the 1948 U.N. Declaration of Human Rights. The broadcasts have enhanced America’s security, and even saved lives. They helped foster a largely peaceful end to the Cold War.