By Gregory L. Garland
Matt’s blog has become a force to behold in the discussion about strategic communication, public diplomacy, and State/DOD relations. It has shined a light on what largely was a rarified, inside-the-beltway debate symptomatic of the old USIA’s domestic blank spot. What has been lacking are stories from the field outside the U.S. – examples of PD as it actually is conducted by PD professionals. Here’s one from my own experience that in many ways is typical.
I’ve run effective PD programs that didn’t cost Uncle Sam anything except my own time. I’ve run next to useless PD programs so flush that I couldn’t spend all the money Washington showered upon me. And I’ve run just about everything in between those extremes. As every experienced PAO knows, basic human grit, skill, and talent will go far in assembling a program, but a little bit of cash always helps. And it doesn’t have to be much, especially when compared to what other agencies spend.