Understanding Influence: A Matter of National Security

By John M. Koval III

image_thumb[1] This post is inspired by your Nov. 1, 2010, post titled Wikileaks as an exemplar of Now Media, Part 1. I agree with you that anyone can be influential, and that it’s impractical to distinguish between consumers, creators, audiences, and media. That being said, we’re failing as a country to understand influence, not as a subjective skill, but as a system, or, perhaps more accurately, as a weapons system.

From a national security perspective, we have an obligation to know exactly how state and non-state actors, like Wikileaks founder Jules Assange, employ influence. In the 21st century, we’re fighting influence wars against traditional states, transnational networks, bloggers, media, and countless others. Yet, we don’t have a framework to fight these wars. It’s as if we’ve begun the Manhattan Project without the periodic table of chemical elements.

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Guest Post: China’s Image Marketing: How Well Can Confucius Do?

By Tiger Zhang

Only 35 years ago, Confucius was widely condemned in China’s public rhetoric as a representative of the “corrupt segments of traditional culture” and a reactionary speaker of the hierarchical society that prevailed in China for at least 2 500 years. Not anymore. Today, he’s begun to serve singly as the “cultural diplomat” for China with such new titles as “the great mentor,” “representative of China’s traditional culture” and “advocate of a common faith and social order.” As part of China’s public diplomacy efforts, over 300 Confucius Institutes have been established in more than 80 countries so far. The number is expected to reach 500 by the end of next year and finally around 1 000 in all major cities around the world.

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