• Now Media

    Understanding Influence: A Matter of National Security

    By John M. Koval III This post is inspired by your Nov. 1, 2010, post titled Wikileaks as an exemplar of Now Media, Part 1. I agree with you that anyone can be influential, and that it’s impractical to distinguish between consumers, creators, audiences, and media. That being said, we’re failing as a country to understand influence, not as a subjective skill, but as a system, or, perhaps more accurately, as a weapons system. From a national security perspective, we have an obligation to know exactly how state and non-state actors, like Wikileaks founder Jules Assange, employ influence. In the 21st century, we’re fighting influence wars against traditional states, transnational…