By Tom Brouns
As highlighted in this blog and others, the use of “new” and “social” media by military and government organizations as a part of their public communication strategy is undergoing a quiet evolution – or in some cases, revolution. Where consensus between allies is not a concern, organizations like US Forces – Afghanistan are taking the bull by the horns: their Facebook page amassed 14,000 fans in six weeks, and their 4500+ followers on Twitter are nothing to sneeze at. In an alliance like NATO, progress has to be a bit more tentative and exploratory. Regardless of the pace, increasing dialogue and transparency between military organizations and their publics should be seen as a positive thing.