Mobile Phones Combat Taliban’s Afghan “Information Wastelands”

From Bloomberg-BusinessWeek:

“We found that Afghans in the most-troubled, insurgent- held areas lived in information wastelands dominated by militant propaganda,” [U.S. special envoy Richard Holbrooke] said March 17. “We are fighting back with a revamped strategy that puts the people and their ability to communicate at the forefront of our effort.”

Joanna Nathan, author of a 2008 report on Taliban propaganda for the Brussels-based International Crisis Group, cautioned that expanding mobile-phone capacity isn’t enough to counteract the Taliban. They have dominated the war of words by exaggerating victories and fueling conspiracy theories, she said.

“It’s not the words, but how credible is your message,” said Said Jawad, Afghan ambassador to Washington. The U.S. must not only “respond to propaganda but deliver and make a difference in people’s lives.”

Failure can be achieved with one action, success happens over time

Short and to the point observation by Galrahn at Information Dissemination that winning a battle does not mean winning a war.

The Navy deploys hospital ships to other countries, but then turns around and takes a poll to measure success. In other words, the Navy is measuring success based on an opinion of an action.

But opinions also measure perception, and hospital ship deployments do not have an associated strategic communication strategy targeting the population of the country it is servicing, rather only has a blog telling stories in English to the American people of events as they unfold.

He follows with a suggestion of true multiple media engagement (person and radio).

I don’t care how ugly it is, someone should stick a giant radio tower on top of the hospital ships and broadcast the coolest damn DJ you can find that speaks the language of the places the hospital ships go to. If Al Qaeda has a radio station in the Middle of Pakistani Mtns to broadcast their propaganda of hate, why can’t we put a radio station on a ship and send out a message of friendship?

What providing wi-fi or wi-max or even temporary cellular connectivity, all for free? Such broadcasts might be in conflict with the host nation’s telecommunications monopoly, but there are diplomatic ways around that.

Thoughts?

Nigerian Saying: “The chicken that is searching for food in the rain must be very hungry”

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