Threats to America’s security are complex and require understanding that policies and words are both necessary and both must be synchronized, mutually supporting, and formulated and executed in a way that recognizes the global environment. But for some, strategic communication and public diplomacy are about speaking to audiences, turning up the volume if a particular message doesn’t immediately resonate. Fortunately, in recent years the reality began to sink in. Strategic communication and public diplomacy – two similar but not synonymous terms – are once again becoming recognized as powerful and essential means of global engagement.
In the US House of Representatives, there is a new non-partisan group to created to share information on issues related to global engagement. The purpose of the Strategic Communication and Public Diplomacy Caucus is to “raise awareness of the challenges facing strategic communication and public diplomacy and provide multiple perspectives on proposed solutions.” Congressmen Mac Thornberry (R-TX) and Adam Smith (D-WA), co-chairs of the caucus, described the purpose of the group in a letter to their colleagues dated March 3, 2010 (PDF, 35kb):