Despite the dozens of reports on U.S. public diplomacy, it is actually quite rare to see an in-depth study on public diplomacy, particularly in the areas of government broadcasting. The “too many” reports have often focused on specific cogs without regard to their place in the greater bureaucratic machine that spans the whole of whatever government the agency happens to be in. Even more rare is an in-depth public analysis of the public diplomacy of another country by another country. This week, an Australian think tank, the Lowy Institute, published such a report.
This report, International broadcasting and its contribution to public diplomacy by Annmaree O’Keeffe and Alex Oliver, is focused on the argument Australia’s government broadcasting needs to be taken seriously and properly funded. In supporting this argument, the authors smartly look at how broadcasting fits into the whole of government public diplomacy efforts as well as examines the activities of peer countries.