News brief on blogging (which could / is leveraged in the media diplomacy sphere). Robert Scoble is perhaps Microsoft’s chief evangelist, promoting new tech. He’s just published a blogging book, Naked Conversations, in which he describes "six pillars" that distinguish blogging from every other communication channel:
- Publishable
- Findable
- Social
- Viral
- Syndicatable
- Linkable
If you’re reading this, you probably agree with all six above. No further editorial from me on this, at least not right now…
