From the Christian Science Monitor comes a report on the hidden actors in the Google economy:
Jayant Kumar Gandhi, a former software engineer in New Delhi, is one of hundreds of thousands around the world on Google’s shadow payroll.
In his spare time, Mr. Gandhi runs a free computer help website and recently began running ads by Google on his homepage as part of Google Adsense, a program that pays website publishers for advertising space. When visitors click on the ads on Gandhi’s site, Google makes a small profit from the advertiser, and in turn, pays a percentage of that profit to Gandhi.
Such clicks can translate into pennies – or dollars – a day for a Web publisher. "I had no intentions of using it for more than a week," Gandhi says. "I didn’t believe the stories that Adsense paid decent money. I ignored them as a marketing gimmick."
But Gandhi’s Adsense profits have exceeded his wildest dreams. He now earns about $1,000 a month from the program, the same salary he previously earned as a software engineer. His new income has allowed him to leave his job and return to school. "Today I am able to sponsor my higher studies because of Adsense," he says.