Some Krispy news:
Krispy Kreme Doughnuts Inc. has awarded franchise rights to a Kuwaiti restaurant company, the Americana Group. Under the agreement, Americana Group is to open 100 Krispy Kreme (NYSE: KKD) locations in Egypt, Kuwait, Saudi Arabia, the United Arab Emirates and other locations in the region. The first location is scheduled to open in Kuwait this fall.
“We are looking forward to introducing Krispy Kreme and the hot doughnut experience to our customers in the Middle East,” Marzouk Nasser Al-Kharafi, chairman of the Americana Group, said in a news release. “In full partnership with Krispy Kreme, we intend to be successful in our region by building on Krispy Kreme’s superior brand, which our customers will come to appreciate and embrace.”
Apparently, the American TV commercial has this as a tagline: "Americana…100% Arabic"
(Hat tip to DangerZonejobs.com)
The promotion of democracy and the need for Lipitor (and that this implies):
2 thoughts on “Glocalization of an American icon: Krispy Kreme”
ohmygod. This is priceless. We’re going to win their hearts and minds by addicting them to our Krispy Kreams. Diabolical. They’ll be fat, lazy, Arab-Americanas watching sports on the weekends in no time.
Very interesting! it does actually answer my question i posted in my last blog about internationalism and glocalisation (how those current processes in the international system actually influence us??)have a look at my blog so as to share ideas and get some feedback! thanks,
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