The Investigative Project on Terrorism has the original Department of Homeland Security and National Counter Terrorism Center documents encouraging changing the terminology in the “War on Terror.”
Here’s the DHS report, dated January 2008: Terminology to Define the Terrorists: Recommendations from American Muslims (searchable PDF, 5.5mb).
Here’s the NCTC report is an executive summary of the DHS report above, dated 14 March 2008: Words that Work and Words that Don’t: A Guide for Counterterrorism Communication (searchable PDF, 1.4mb).
A long time ago I had a boss tell me something, pay attention to the listening you’re creating. These recommendations follow that same dictum. It’s not what you say, but what they hear that matters.
I have only skimmed them, so no deep remarks now except that to repeat these are long overdo. haven’t read them yet, so no remarks I haven’t had a chance to read yet. I am, as always, interested in your observations and comments.