When talking about Public Diplomacy, what definition do you use? What’s your understanding of the concept of Public Diplomacy, or Strategic Communication while we’re thinking about this? While I’m still working on a concise phrase, here are some thoughts from others on Public Diplomacy.
The purpose of public diplomacy is to “promote the better understanding of the United States among the peoples of the world and to strengthen cooperative international relations.”
How you do this is by making “known what our motives are, what our actions have been and what we have done to assist peoples outside our borders.” It is important to do this because “it is very hard for us here at home to comprehend the degree with which we are not comprehended and the degree with which we are misrepresented.”
Why you do this is because “real security, in contrast to the relative security of armaments, could develop only from understanding and mutual comprehension.”
Perhaps a tactic is Under Secretary Jim Glassman’s concept of a “convener of discussions,” for example, because “truth can be a powerful weapon on behalf of peace.”
The goals for public diplomacy efforts could be
- Tell the truth.
- Explain the motives of the United States.
- Bolster morale and extend hope.
- Give a true and convincing picture of American life, methods and ideals.
- Combat misrepresentation and distortion.
- Aggressively interpret and support American foreign policy.
Do these sound good? I think the quotes and list are spot on. We’re trying to rediscover how to interact with non-state actors, and to influence or even undermine state or non-state actors through people-centric engagement, when we’ve gone through this before. As the discussions heat up around undoing the “unilateral disarmament” of our “arsenal of persuasion,” it is important to know that at one time we had a Department of Non-State: it was called the United States Information Agency, which, incidentally, was created five years after the above were written or spoken and nearly two decades before ‘public diplomacy’ was coined.
The sources for the above, in order of appearance, are below the fold.
- The one-line “purpose title” of PL 80-402, otherwise known as the Smith-Mundt Act, signed into law January 27, 1948
- Secretary of State Marshall testifying in favor of the Smith-Mundt bill in 1947
- Eisenhower testifying in favor of the Smith-Mundt bill in 1947
- The Smith-Mundt Committee’s report recommending passage in 1947
- The six key requirements the Committee listed for the Act to be effective in 1947
- Rethinking Smith-Mundt
- Stop saying “Hearts and Minds”, you don’t mean it
- Is America Equipped to Win a World-Wide Propaganda War?
- Public Diplomacy tip: speak to audiences as if they were investors, because they are
- A book for the aspiring architect of USIA 2.0
- Talking about the Principles of Smith-Mundt