Handbook of Public Diplomacy

imageThe Routledge Handbook of Public Diplomacy was published today. It’s out and discounted 8% at Amazon so get a jump on your Christmas shopping while they’re a bargain at $161.81 each. However, in an unprecedented move, Routledge is offering a handbook simultaneously in paperback available directly from Routledge here

The book is edited by Nancy Snow and Phil Taylor. Nancy is Associate Professor of Public Diplomacy in the S.I. Newhouse School of Public Communications at Syracuse University. She is Senior Research Fellow in the USC Center on Public Diplomacy. Phil is Professor of International Communications at the University of Leeds and acknowledged as one of the foremost authorities in propaganda history and public diplomacy. The book was published in affiliation with the USC Center on Public Diplomacy.

Seriously though, get or borrow a copy of this 400-page doorstop, there is some seriously good writing in it (mine excepted of course ;). Table of Contents after the fold.


1. Rethinking Public Diplomacy Nancy Snow
2. Public Diplomacy and Strategic Communication Philip M. Taylor

Part 1: The Context of Public Diplomacy
3. Public Diplomacy: The Evolution of a Phrase Nick Cull
4. Public Diplomacy as Loss of World Authority Michael Vlahos
5. Public Opinion and Power Ali Wyne
6. Exchange Programs and Public Diplomacy Giles Scott-Smith
7. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy John Brown

Part 2: Public Diplomacy Applications
8. Operationalizing Public Diplomacy Matt Armstrong
9. Between ‘Take-offs’ and ‘Crash Landings’: Situational Aspects of Public Diplomacy John Robert Kelley
10. Mapping Out a Spectrum of Public Diplomacy Initiatives: Informational and Relational Frameworks R.S. Zaharna
11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy Sherry Mueller

Part 3: Public Diplomacy Management: Image, Influence and Persuasion
12. Public Diplomacy in International Conflicts: A Social Influence Analysis Anthony Pratkanis
13. Credibility and Public Diplomacy Robert Gass and John Seiter
14. The Culture Variable in the Influence Equation Kelton Rhoads
15. Military Psychological Operations as Public Diplomacy Mark Kilbane

Part 4: State and Non-State Actors in Public Diplomacy
16. American Business and Its Role in Public Diplomacy Keith Reinhard
17. The Public Diplomat: A First Person Account Peter Kovach
18. The Case for Localized Public Diplomacy William P. Kiehl
19. The Distinction Between Public Affairs and Public Diplomacy Ken S. Heller and Liza M. Persson
20. Valuing Exchange of Persons in Public Diplomacy Nancy Snow

Part 5: Global Approaches to Public Diplomacy
21. Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK Ali Fisher
22. German Public Diplomacy: The Dialogue of Cultures Oliver Zoellner
23. Origin and Development of Japan’s Public Diplomacy Tadashi Ogawa
24. China Talks Back: Public Diplomacy and Soft Power for the Chinese Century Gary Rawnsley
25. Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management Gyorgy Szondi
26. Australian Public Diplomacy Naren Chitty

Part 6: Advancing Public Diplomacy Studies
27. How Globalization Became U.S. Public Diplomacy at the End of the Cold War Joseph Duffey
28. Ethics and Social Issues in Public Diplomacy Richard Nelson and Foad Izadi
29. Noopolitik: A New Paradigm for Public Diplomacy David Ronfeldt and John Arquilla

8 thoughts on “Handbook of Public Diplomacy

  1. I heard that it will also be out in softback. Maybe this will be cheaper. Obviously, I’m interested in this book for my class – but this is just way too expensive. The study of public diplomacy needs accessible scholarly works to expand the audience and broaden the community of research. Selling a 160 dollar book doesn’t exactly meet the standards of accessibility.

  2. I am confused by all this. I haven’t received a hard copy of the book myself yet as I thought it was going to be published at a later date than the Routledge site suggests. But the same site lists the book as much cheaper than Amazon. Seehttp://www.routledge.com/shopping_cart/products/product_detail.asp?curTab=CONTENTS&id=&parent_id=&sku=&isbn=9780415953023&pc
    Apologies on behalf of myself and Nancy – but all queries should go to Routledge. And take no notice of Matt’s self depracation about his contribution. His chapter is up there with the rest of them.
    Phil Taylor

  3. RE: Routledge.As far as I know Routledge is a very good publisher, yet extremely expensive. The $ 160 is no exception. And as highly specialised books, they don’t come cheaper in other ways. I have been fooled by Amazon and the like that seemed cheaper or quicker, but were not in the end.
    The paperback is an option though, and normally costs around € 25 -so an extreme price difference. One drawback: Routledge normally waits at least a year before they publish the book in paperback.

  4. Phil, thanks!Martijn, hopefully they move faster on this due to importance of the subject. One can hope.

  5. L.P., $40.96 “tentative price” from BuyAllBooks isn’t a bad alternative. We’ll see if that’s a valid price. It does say release 10/15/08. Thanks.

  6. The Routledge Handbook of Public Diplomacy is available for $49.95 in paperback. The paperback has been released simultaneously with the hardback. This is the first time Routledge has done this in a handbook series. I insisted on it so that all interested public diplomacy students, scholars, and practitioners could afford to use it over the exorbitant $160 hardcover. The book is published in affiliation with the USC Center on Public Diplomacy.Best,
    Nancy Snow
    SU Newhouse School

  7. I haven’t received my copies of the book either but it is good that the paperback is coming out now. The hardback version is presumably intended for library use. My latest book through a publisher like Routledge would have taken two years from submission to publication and would have cost several times the $19.95 list price. Instead I published through Amazon’s CreateSpace subsidiary and saved the two years and tons of money for book buyers while still retaining the copyright and reasonable royalty payments on each sale. I recommend this method highly. BTW I would be happy to hear any comments favorable or otherwise on Chapter 18 in the HANDBOOK. Cheers, BillNew Book: Global Intentions Local Results: How Colleges Can Create International Communities
    and https://www.createspace.com/3352574

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