As Israeli obviously failed to heed the lessons of 2006 and the importance of a) shaping perceptions and b) countering adversarial information, they are exploring grassroots engagement in the struggle for minds in the current Gaza campaign:
Between 1-3 pm (EST) Tuesday, the Consulate General of Israel in New York will hold a live Citizen "Press" Conference on Twitter in order to directly answer the public’s questions regarding the current situation in Israel and Gaza in wake of the IDF’s operation in the Strip. …
Twitter users can take part in the Citizen "Press" Conference by going to: http://www.twitter.com/IsraelConsulate and directing their messages to @israelconsulate and including the tag #AskIsrael.
At <140 characters per exchange, how effective will this be?